Cieara Franklin
Detroit,MI
Summary
Social Media Manager & Digital Marketer with expertise in content creation, paid advertising, and brand growth. Skilled in developing data-driven campaigns, optimizing engagement, and driving conversions across multiple platforms. Passionate about leveraging trends, analytics, and storytelling to build strong online communities and enhance brand visibility.
Overview
6
6
years of professional experience
Work History
Social Media Manager and Digital Marketer
MCA Inc
Grand Blanc, MI
10.2024 - Current
- Develop and execute data-driven social media and digital marketing strategies aligned with business goals.
- Create high-quality content (videos, reels, graphics, carousels) optimized for engagement, brand storytelling, and conversions.
- Manage content calendars and posting schedules to ensure consistent and strategic brand messaging.
- Engage with audiences, respond to comments/DMs, and foster strong online communities to boost brand loyalty.
- Plan and execute paid ad campaigns (Facebook, Instagram, TikTok, LinkedIn, Google Ads) to drive traffic, lead generation, and conversions.
- Analyze performance metrics (engagement, CTR, ROAS, lead generation) using Meta Business Suite, Google Analytics, and third-party tools.
- Optimize marketing funnels by A/B testing content, ad creatives, and call-to-actions for maximum conversion rates.
- Develop and implement email marketing campaigns, including copywriting, design, and automation strategies to nurture leads.
- Research market trends, competitors, and audience behavior to refine digital marketing strategies.
- Collaborate with influencers, brands, and media partners to expand reach and drive brand awareness.
- Ensure brand consistency in messaging, visuals, and tone across all digital platforms.
- Stay ahead of digital marketing trends and implement innovative strategies for social media growth and engagement.
Senior Customer Service Representative
Detroit Athletic Club
Detroit, MI
07.2023 - 12.2024
- Welcomed guests with professionalism ensuring a positive first impression
- Planned and oversaw major events from concept to execution, managing logistics, vendor coordination, and on-site operations to ensure seamless experiences.
- Addressed guest inquiries and concerns promptly, providing information about services and amenities
- Managed vehicle check-in and check-out processes, sustaining accurate records and ensuring timely service
- Ensured accurate maintenance of financial records
- Maintained exceptional customer service standards
- Managed day-to-day event timelines effectively
Senior Executive Assistant
Lanation Shop
Detroit, MI
04.2021 - 06.2024
- Conducted accounting tasks such as creating expense reports, purchase orders, and invoices
- Email correspondence, contact management, calendar scheduling, and maintained organized electronic files
- Coordinated travel arrangements, reimbursements, prepared itineraries, compiled, and maintained records
- Prioritized and handled requests according to executives' preferences
- Crafted presentations with meticulous editing and revisions
Senior Executive Assistant
Washtenaw Community College
Ann Arbor, MI
11.2018 - 02.2021
- Scheduled meetings, managed emails, and calendars
- Organized extensive travel logistics: flights, lodging, transportation, and reimbursements.
- Effectively communicated with a diverse group of external and internal callers and visitors, often dealing with sensitive/highly confidential matters
- Expertise in maintaining and updating database systems and reports
- Ordered supplies, maintained records management systems, and performed bookkeeping tasks
- Oversaw event planning operations, managed the department, and controlled event budgets
Education
Bachelor of Arts & Sciences -
Western Michigan University
Kalamazoo, MI06.2018
Skills
- Advanced Communication Skills
- Proficient in Computer Literacy
- Strategic Leadership
- Expert Time Management
- Exceptional Customer Service
- Expertise in Event Coordination
- Account Management
Accomplishments
- Vice President of the Western Michigan Women's Committee
- Internship at Kalamazoo Probation Enhancement Program
- Big Brothers Big Sisters of America Mentor
- Pretty Brown Girl Mentor
References
References available upon request.
Timeline
Social Media Manager and Digital Marketer
MCA Inc
10.2024 - Current
Senior Customer Service Representative
Detroit Athletic Club
07.2023 - 12.2024
Senior Executive Assistant
Lanation Shop
04.2021 - 06.2024
Senior Executive Assistant
Washtenaw Community College
11.2018 - 02.2021
Bachelor of Arts & Sciences -
Western Michigan University
Similar Profiles
Indira KaljoIndira Kaljo
Youth and Sports Director at MCAYouth and Sports Director at MCA
ABDIKANI MOHAMEDABDIKANI MOHAMED
Industrial Cleaner at MCA GroupIndustrial Cleaner at MCA Group
Harry NicholsHarry Nichols
Mechanical Fitter at MCA ContractingMechanical Fitter at MCA Contracting