Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Ciera Bullock

Supervisor Digital Experience
Clearfield,UT

Summary

I'm a seasoned marketing expert with over 7 years of experience across market research, multiple advertising channels and platforms, and extensive experience in marketing strategy. I have led multiple marketing teams with an eye toward innovative marketing. I work best in a fast-paced environment with a lot of creativity and willingness to test new concepts and ideas.

Overview

7
7
years of professional experience
6
6
years of post-secondary education

Work History

Supervisor Digital Experience

Capella University
Minneapolis, MN
08.2021 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Built extensive testing infrastructure across multiple departments to support impactful marketing optimizations.
  • Collaborated across multiple departments to break silos and create an omnichannel approach to marketing efforts.
  • Reported on quarterly and yearly performance KPI's.
  • Strategized and launched new marketing channels with incremental lift for the business.

Sr. Manager of CRM

Enso Rings
Lehi, UT
09.2020 - 03.2021
  • Strategized and executed all CRM functions including email, SMS, loyalty, referral, and direct mail.
  • Worked cross-functionally on campaigns, content marketing, and design for omnichannel approach.
  • Performed and reported on key analyses and tests for CRM, customer journeys, RFM, etc.
  • Performed A/B and multi-variate tests to optimize all channels and guide future campaigns.

Email and Automations Manager

Purple
Lehi, UT
10.2018 - 09.2020
  • Built and managed CRM team through restructuring and rebuild of entire email program
  • Strategized and executed on all emails, SMS, and referral campaigns working closely with creative and analytics teams.
  • Managed multiple lead gen programs and partners leading to 150% increase in list size and additional $40MM in profit
  • Reported in-depth analytics on program performance.
  • Managed and optimized referral program to over $10MM in revenue.
  • Managed cross-channel strategy for email and SMS (implementing retail stores and wholesalers).
  • Assisted in buildout of programmatic and social media campaigns.
  • Worked cross-functionally with marketing, analytics, ecommerce, and creative teams to optimize all campaigns and journeys.

Marketing Manager

Ogden, UT
10.2016 - 10.2018
  • Launched corporate blog generating thousands of views in the first months
  • Implemented lead generation and sales process for sales team
  • Did all copywriting for marketing programs and emails

Business Analyst

Cicero Group
Salt Lake City, UT
05.2014 - 12.2015
  • Performed in-depth analyses for multiple business, making recommendations to executives for business strategy
  • Informed acquisition for large medical device company that increased annual revenue by $2M
  • Advised and helped implement customer segmentation marketing strategy for regional grocery chain with YoY sales increase of 13

Education

MBA -

Capella University
Minneapolis, MN
04.2022 - Current

B.S - Marketing

University of Utah
08.2011 - 05.2014

A.S - undefined

Dixie State University
08.2008 - 05.2011

Skills

SMS Marketingundefined

Accomplishments

  • C3 Multi-Touch Attribution Certification
  • Google Analytics Certification
  • Google Adwords Certification
  • Facebook Blueprint Certification
  • Market Research Certificate U of G

Timeline

MBA -

Capella University
04.2022 - Current

Supervisor Digital Experience

Capella University
08.2021 - Current

Sr. Manager of CRM

Enso Rings
09.2020 - 03.2021

Email and Automations Manager

Purple
10.2018 - 09.2020

Marketing Manager

10.2016 - 10.2018

Business Analyst

Cicero Group
05.2014 - 12.2015

B.S - Marketing

University of Utah
08.2011 - 05.2014

A.S - undefined

Dixie State University
08.2008 - 05.2011

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Ciera BullockSupervisor Digital Experience