Summary
Overview
Work History
Education
Skills
Timeline
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Cierra Roth

Seattle,WA

Summary

Passionate and purpose-driven fundraising leader with a proven track record in major gift acquisition, strategic donor engagement, and mission-aligned business development. At the heart of my work is a deep commitment to people and impact—building authentic relationships that inspire generosity and drive transformative change. I bring a storyteller’s mindset to fundraising, crafting narratives that connect donors to purpose, and mobilize communities around shared values. Known for my integrity, empathy, and results-driven approach, I excel at creating personalized, high-touch experiences that deepen trust, reduce attrition, and grow long-term philanthropic partnerships. I thrive in collaborative environments that champion equity, inclusion, and bold thinking to deliver lasting global impact.

Overview

6
6
years of professional experience

Work History

Director – Major Gift Officer

Mercy Corps
Seattle, WA
02.2023 - 06.2025
  • Strategically managed and executed multi-year cultivation and solicitation plans for a portfolio of 125+ ultra-high-net-worth (UHNW) donors, aligning philanthropic goals with organizational priorities
  • Orchestrated personalized, high-touch donor engagement through in-person meetings, tailored experiences, phone outreach, and bespoke communications in collaboration with senior leadership and program teams
  • Grew FY25 donor pipeline from $450K to $1.5M by implementing targeted reacquisition strategies, securing significant upgrades, and identifying new revenue streams through data-driven prospecting
  • Achieved 92% donor retention year-over-year, while driving increased annual giving and maximizing year-end match campaigns through customized stewardship and consistent donor engagement
  • Closed multiple 5- and 6-figure gifts through compelling storytelling and impact-driven stewardship; actively developed and advanced 7-figure, multi-year gift strategies for top prospects
  • Appointed as organizational representative to cultivate and deepen strategic relationships with Donor-Advised Funds (DAFs), philanthropic advisors, and wealth managers; attendee of DAF Giving Summit (2023, 2024)
  • Fostered cross-functional collaboration with Corporate Foundations, Community Engagement, Employee Giving, and Planned Giving teams to deliver integrated donor strategies and maximize funding opportunities
  • Partnered with regional program desks and technical experts to enhance donor cultivation with insider program knowledge, deepening engagement and inspiring transformational giving

Regional Sales Manager

menMD
Seattle, WA
03.2022 - 02.2023
  • Serviced the West, Southwest, and Midwestern Region of the US
  • Exceeded regional sales objectives by developing and implementing promotion strategies, coordinating the sales team, and servicing key accounts to fortify business relationships
  • Supervised sales strategy, training, team structure, and communication of regional sales program
  • Developed and significantly grew assigned territory by 40% within 6 months
  • Led, coached, and developed employees to achieve sales goals

National Campaign Director

New Canvassing Experience
Portland, OR
11.2021 - 03.2022
  • Acted as liaison for major organizations including The Nature Conservancy, Planned Parenthood, Save the Children, IRC, ACLU, Children's International, San Diego Humane Society, and ASPCA
  • Exceeded revenue goals and KPIs for donor acquisition and retention
  • Ensured brand consistency and managed a balanced expenditure budget
  • Delivered national orientation programs for new employees
  • Provided coaching and enhanced interpersonal communication for national staff
  • Led campaign procurement and execution, boosting team confidence and public engagement

Director/Regional Director

New Canvassing Experience
Portland, OR
06.2020 - 10.2021
  • Hired, trained, and handled termination of employees across the Pacific Northwest
  • Led regional operations to consistently exceed financial targets of over 200K in lifetime gifts every week with an average attrition of 8%
  • Delivered top regional performance in ROI and lowest attrition in 2021
  • Maximized fundraiser effectiveness through coaching, training, and providing constructive feedback

Team Leader

New Canvassing Experience
Portland, OR
05.2019 - 03.2020
  • Ranked as a top national fundraiser, individually raising over $50,000 for multiple charities while meeting KPIs
  • Launched several successful campaigns and trained team members on pitch development and execution
  • Cultivated a strong team culture to uphold high morale and ethical fundraising practices
  • Analyzed and resolved field conflicts with effective solutions
  • Led the most successful Save The Children campaign of 2019, achieving the highest annual donation volume

Education

Developing Major Gifts -

Lily School of Philanthropy
06-2023

Bachelor of Arts - Mass Communications, English

Florida State University
05.2015

Skills

  • Storytelling
  • Negotiation and persuasion
  • Systems improvement
  • Resource cultivation
  • Stakeholder stewardship
  • Fundraising solicitation
  • Data consolidation
  • Campaign management
  • Conflict resolution
  • Team recruitment and onboarding
  • Strategic partner engagement
  • Vendor relations
  • Public agency collaboration
  • Financial institution partnerships
  • Raiser’s Edge proficiency
  • Microsoft Teams expertise
  • Salesforce knowledge
  • Google Suite applications
  • Word processing skills
  • Excel spreadsheet management
  • Social media strategy

Timeline

Director – Major Gift Officer

Mercy Corps
02.2023 - 06.2025

Regional Sales Manager

menMD
03.2022 - 02.2023

National Campaign Director

New Canvassing Experience
11.2021 - 03.2022

Director/Regional Director

New Canvassing Experience
06.2020 - 10.2021

Team Leader

New Canvassing Experience
05.2019 - 03.2020

Developing Major Gifts -

Lily School of Philanthropy

Bachelor of Arts - Mass Communications, English

Florida State University

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