Cierra White
Digital Marketing I Influencers, Brand Partnerships & Social Media
Los Angeles,CA
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Focused on Influencer Marketing, Brand Partnerships, and Social Media with a proven track record of surpassing campaign goals and cultivating strategic partnerships. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Skilled in negotiation, campaign optimization, and enhancing brand messaging, with a versatile background in beauty, health, fashion, and the entertainment industry.
Overview
6
6
years of professional experience
Work History
Assistant Coordinator
The Standard
10.2023 - Current
- Played a key role in the planning and execution of conferences, resulting in successful networking opportunities for attendees.
- Ensured compliance with organizational policies and procedures, maintaining a safe and efficient work environment for the team.
- Assisted in coordinating events, resulting in successful execution and increased attendee satisfaction.
- Aided in the development of creative event themes and décor ideas that resonated with targeted audiences, leading to memorable experiences.
- Ensured smooth execution of on-site logistics by supervising setup, teardown, and vendor coordination during events.
- Delivered exceptional customer service, addressing attendee concerns promptly and professionally during events.
Executive Coordinator to the Founder & CEO
The Digital Dept
01.2023 - 07.2023
- Managed the CEO's calendar, efficiently coordinating appointments, meetings, and events to ensure optimal time utilization
- Oversaw all talent email inquiries related to brand partnerships, campaigns, gifting, and events, ensuring timely and professional responses
- Managed brand partnership contracts and invoicing using Netsuite, and Dropbox Sign, ensuring accuracy and compliance
- Sourced and cultivated potential brand partnerships, strategically pitching talent to brands for collaborative opportunities
- Updated creator media kits monthly with up-to-date projects, campaigns, and analytics to showcase their growth and impact
- Tracked and reported KPIs for all platforms
- Served as the Social Media Manager and successfully ran The Digital Dept
- FOLLOW ME Podcast accounts, driving community engagement and increasing follower count
- Utilized Planoly to schedule the content calendar months in advance
- Created compelling digital assets for both accounts, enhancing visual appeal and brand representation
- Edited the FOLLOW ME podcast audio for the Trend Report Podcast Episodes, ensuring high-quality content for listeners and subscribers as well as repurposed the podcast videos for the social channels.
- Contributed to talent acquisition efforts by screening potential hires and coordinating interviews with key personnel.
- Managed social media content calendar to uphold company image and foster public engagement.
- Provided comprehensive support during board meetings, including agenda preparation, material distribution, minute-taking, and follow-up actions.
- Assisted in the creation of impactful presentations for key stakeholders, utilizing strong design and communication skills to convey complex information effectively.
Staff Coordinator to the Founder & CEO + Managing Director
Florence
02.2021 - 12.2022
- Coordinated with advertising and creative agencies, directors, and brands from start to finish
- Tracking all aspects of the bidding and production process including the release of deliverables
- Generated detailed reports and presented findings to management, highlighting progress toward organizational goals and areas requiring further attention.
- Managed the digital media vault, visuals, and all other databases with creative decks and updated treatments
- Updated the director's reels with their most compelling commercials & music videos
- Served as the project manager, staying within budget and on a tight schedule for the commercials and music videos
- Booked domestic and international travel and accommodations as well as heavy calendaring and scheduling of every Zoom call and meeting
- Created, scheduled, and managed the digital media calendar for Florence as well as expanded the brand's voice.
- Developed customized workflow solutions based on individual staff abilities, increasing efficiency across the board.
Sales & Talent Coordinator to the Founder & CEO
Create & Cultivate
01.2020 - 04.2020
- Supported a New York Times Best Seller and Forbes 30 under 30 Founder & CEO
- Managed B2B sales, tracking the process for all inquiries as well as provided updates to the sales and pitch decks
- Packaged and sold multiple city event brand pop-up activations
- Procured exclusive talent for key events including partnership dinners, panels & bespoke events
- Oversaw and tracked talent PR gifting, brand partnerships as well as social media deliverables, social media management, and community engagement
- Executed on-site talent coordination at conferences and bespoke events including talent ETAs, pre-panel talent wrangling, while serving as the high-profile talent point of contact for the events
- Oversaw all RSVPs, guest lists, talent check-in, gifting suites and influencer collabs for the events
- Coordinated talent invites to key events including dinners, panels, bespoke events, and conferences
- Developed and maintained lasting relationships with social media influencers, content creators, podcasters, and female-founded CEOs for future events and brand partnerships.
- Delivered exceptional customer service, resulting in repeat business from satisfied clients.
- Leveraged social media platforms effectively to promote upcoming events, driving increased attendance rates.
- Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.
- Secured long-term partnerships with reputable brands, resulting in increased revenue streams.
Executive Assistant to the Partner & Manager
Kaplan Perrone
02.2019 - 01.2020
- Supported a high-volume film & television Partner, Literary Manager as well as 80 clients of writers and directors
- Coordinated with high-profile executives, producers, and industry powerhouses, scheduling critical and career-advancing meetings for the Partner and his 80 clients
- Handled invoicing, payment tracking, and distribution of client fees and commissions
- Updated databases, rolled calls, and oversaw client submissions for new projects.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
Marketing Assistant
GRACE Culture Marketing
06.2018 - 02.2019
- Supported the VP of Marketing in compiling all press clippings and social media mentions of the PR gifting, industry events, and award shows
- Tracked product placement in television and film as well as social media channels such as Instagram, X, and YouTube
- Managed day-to-day operations of the agency, including all inventory of office supplies, merchandise, gifting, and product placement orders
- Stocked the kitchen with healthy goodies
- Initiated and completed the redesign as well as a transformation for the office environments, meeting rooms, and inventory closets in a cost-effective easy-to-use manner.
- Tracked marketing efforts to monitor results in real-time.
- Compiled product, market, and customer data to generate informed sales and profit projections.
Education
Bachelor of Arts - Communications with an emphasis in Media Studies
Northern Illinois University
Creative Producing -
University of California, Los Angeles
Digital Marketing -
Yale School of Management (Currently Enrolled)
Skills
Adobe Creative Suite
Brand Partnerships
Content Creation
Event Planning
Influencer Marketing
Marketing Strategy
Project Management
Public Relations
Social Media Marketing
Social Media Manager
Timeline
Assistant Coordinator
The Standard
10.2023 - Current
Executive Coordinator to the Founder & CEO
The Digital Dept
01.2023 - 07.2023
Staff Coordinator to the Founder & CEO + Managing Director
Florence
02.2021 - 12.2022
Sales & Talent Coordinator to the Founder & CEO
Create & Cultivate
01.2020 - 04.2020
Executive Assistant to the Partner & Manager
Kaplan Perrone
02.2019 - 01.2020
Marketing Assistant
GRACE Culture Marketing
06.2018 - 02.2019
Bachelor of Arts - Communications with an emphasis in Media Studies
Northern Illinois University
Creative Producing -
University of California, Los Angeles
Digital Marketing -
Yale School of Management (Currently Enrolled)
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