CILLIAN CLINTON
Brooklyn,NY
Overview
7
7
years of professional experience
Work History
Product Marketing Manager
DoorDash
04.2022 - Current
- Work with cross-functional teams to test and scale new product features that keep the New Dasher Audience at the core of every initiative
- Advocate for the New Dasher Audience by grounding teams in the audience-focused problems we want to solve by telling the story of the audience experience.
- Consistently working with UXR to gather insights on the needs and major pain points of the New Dasher Audience.
- Leveraging insights both qualitative and quantitative to help guide major decisions made in upcoming roadmap planning with PMs.
- Created a net new workstream found from insights around New Dasher nervousness which led cross functional efforts of testing and eventual scaling of a productized education video workstream that targeted New Dasher pain points, This led to an increase in efficiency for new dashers which translated to annualized cost savings of 600K.
- Worked with a cross functional team that launched and scaled the drinks menu product to market which led to 40% yearly increase in alcohol orders on the DoorDash Customer app.
Product Marketing Manager
Game Show Network Games
08.2018 - 04.2022
- Collaborated cross-functionally with design, development, and engineering teams to help launch and grow over 10 games - one of which became the 3rd biggest revenue-driving game on the app.
- Drove CRM Strategy on all games for multiple channels including Email, In-App, and Push notifications.
- Provided leadership game performance insight that informed them on game health while providing recommendations to drive change and impact the overall growth of the business.
- Worked with the Product team to hold live beta game testing calls with top players on the app to gather insights on game performance and push for incorporating player feedback into the designs.
- Partnered with analytics to create Tableau dashboards that made the data more digestible for leadership to help drive cross-functional comprehension of game performances.
- Assisted with the launch of the FanDuel Faceoff app to market which included 6 net new games
- Assisted the Communication team with player insights that aimed to gather feedback on improving the Player experience overall.
- Aligned with the product team on prioritizing game launches and app features enhancements based on insights gathered from players and performance metrics of games.
Business & Marketing Development Consultant
Oracle Corporation
08.2017 - 08.2018
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.
- Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
Education
Bachelor of Science - Business Administration
University of Massachusetts Amherst University
Amherst, MA05.2017
Skills
- Basic SQL
- Translating data into a story
- Copy Writing
- Product Positioning
- Google Suite
- CRM Software
- Cross-Functional Work
- Go-to-Market
- Customer Insights
Timeline
Product Marketing Manager
DoorDash
04.2022 - Current
Product Marketing Manager
Game Show Network Games
08.2018 - 04.2022
Business & Marketing Development Consultant
Oracle Corporation
08.2017 - 08.2018
Bachelor of Science - Business Administration
University of Massachusetts Amherst University