Manages social media and email campaigns for up to 25 U.S.-based clients, driving audience growth through compelling content creation and strategic brand engagement.
Monitors customer feedback across multiple social channels, protecting client reputation by engaging in timely dialogue, and fostering authentic connections.
Designs and builds email templates that enhance brand consistency, improve open rates, and drive conversions.
Provides website support, ensuring accurate updates, seamless functionality, and an optimized user experience.
Digital Marketing Specialist
Chartwells
Remote
06.2021 - 04.2023
Directed social media campaigns that resulted in a 24% increase in social shares, and a 30% boost in overall engagement, demonstrating expertise in social media strategy.
Tracked and reported ongoing campaign performance and analytics using Google Trends, Google Analytics, and Meta Business Suite to identify strengths and weaknesses for eight college campuses.
Created and scheduled 40+ social media posts per week for Instagram, X/Twitter, TikTok, LinkedIn, Facebook, and Snapchat.
Drove revenue 50% over the previous year through new social media content creation methods for eight college campuses.
Digital Marketing Intern
Chartwells
Greensboro, NC
08.2019 - 06.2021
Succeeded in growing company's Instagram engagement by 70.7% in 3 months by promoting editorial and partnership content and interacting with the community.
Created and Implemented social media marketing strategies by successfully improving search engine optimization(SEO) and implementing a targeted email campaign.
Supported 7 managers on various strategic tasks by providing user insight gained from research, surveys, social media and support inquiries.
Provided valuable user insights through research and social media support, improving campaign performance by supporting seven managers with data-backed recommendations.
Marketing Intern
PepsiCo
Greensboro, NC
08.2019 - 05.2021
Discovered, negotiated and secured new relationships with local organizations, resulting in a 57% increase in beverage sales.
Increased beverage sales for campus by 41.3% in a 2 month period by performing strategic SEO optimization analysis to better focus on target market.
Maintained consistent visual merchandising standards to attract customers and boost sales, driving a stronger social media presence.
Digital Marketing Specialist - Growth Marketing at Canadian Tire CorporationDigital Marketing Specialist - Growth Marketing at Canadian Tire Corporation