Cinderella Diaz
Whittier
Summary
Successful marketing leader with proven accomplishments in driving growth, increasing profits and loss prevention. I successfully managed 24 stores in 3 states with over 175 employees. I had the highest profiting district in the company, overseeing San Francisco, Monterey, San Jose, Seattle and Portland. I broke a 10 year recruiting and hiring record and ran the largest volume store in California.
Overview
32
32
years of professional experience
Work History
Director of Brand Team
Smoke Show Co
03.2023 - Current
- Head trainer who recruits and trains team members throughout California to propel brand penetration into the markets.
- Collaborated with brands to identify areas for improvement and develop strategies for growth.
- On-site contact for all events to partner between the brand and its clientele.
Supervisor of Operations
UPS
11.2021 - Current
- Broke a 10 year recruiting/hiring record.
- Establish positive and effective communication among unit staff and organization leadership.
- Develop and implemented strategies to maximize customer satisfaction.
- Lead hiring, onboarding and training of new hires to fulfill business requirements.
Store Director
Victoria Secret
03.1998 - 03.2001
- Ran the largest volume store in California.
- Developed new store location from ground up by hiring and training efficient team.
- Developed loss prevention procedures which established our company as a leader in shrinkage for our industry.
- Drove sales always exceeding company goals through intense merchandising and training of staff.
District Manager
WHSmith
07.1993 - 03.1998
- Managed 24 stores in 3 states with over 175 employees.
- Oversaw the entire Pacific Northwest district including the following markets: San Francisco, Monterey, San Jose, Seattle and Portland.
- Provided feedback for cost control initiatives based on financial statements.
- Identified trends and opportunities for improvement from analyzing sales data.
- Achieved the highest profiting district in the company by training on loss prevention and customer service.
Education
Associate of Arts - Business Communication
Rio Hondo College
Whittier08-1992
Skills
- Elevate brands
- Driving sales
- Recruiting and training
- Loss prevention and shrinkage
Timeline
Director of Brand Team
Smoke Show Co
03.2023 - Current
Supervisor of Operations
UPS
11.2021 - Current
Store Director
Victoria Secret
03.1998 - 03.2001
District Manager
WHSmith
07.1993 - 03.1998
Associate of Arts - Business Communication
Rio Hondo College
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