Proven track record in content management and digital analytics, enhancing marketing campaigns through attention to detail and organizational skills. Consistently met deadlines while delivering high-quality content.
Overview
29
29
years of professional experience
Work History
Google Ads Content Director
Ramsey Media Works
Joplin, MO
10.2024 - 09.2026
Developed and executed content aligned with brand goals.
Collaborated with Media Coordinator and Google teams to enhance content quality and consistency.
Analyzed performance metrics, adjusting strategies to maximize audience reach and impact.
Consistently met deadlines while maintaining high-quality output, even under tight timelines or budget constraints.
Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
Suggested improvements to content to enhance quality and accuracy.
Media Coordinator
Hightower Advertising Agency
Ridgeland, MS
09.1997 - 10.2024
Coordinated cross-channel advertising campaigns across digital, print, and broadcast platforms.
Managed media buying negotiations, ensuring optimal placement and budget adherence.
Analyzed campaign performance metrics to refine strategies and improve client outcomes.
Developed and executed media strategies to enhance brand visibility for clients.
Collaborated with creative teams to produce compelling content aligned with client objectives.
Mentored junior staff on best practices in media planning and execution processes.
Stayed current on industry trends and best practices, implementing innovative ideas to keep campaigns fresh and engaging for audiences.
Monitored campaign performance, analyzed data, and provided actionable insights to improve future strategies.
Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.