Cindi Secrist
Las Vegas,NV
Summary
Professional operations leader with consistent track record in optimizing processes and driving impactful results. Proven ability to lead teams, implement strategic initiatives, and adapt to changing environments with ease. Skilled in project management, process improvement, and resource allocation. Known for effective collaboration and delivering dependable outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director of Operations
Encore
12.2023 - Current
- Aided in the successful opening of a new, luxury property on the Las Vegas Strip
- Defined, implemented, and revised operational policies and guidelines.
- Responsible for leading a team of 32 staff members, including Operations Managers, Technicians, and Coordinators
- Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
- Drives operational excellence through strategic oversight of audio-visual services, coordinating with sales teams to deliver seamless event experiences.
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Fosters Synergy between internal teams and external stakeholders, implementing effective communication channels for streamlined event execution.
- Well versed with Fire Marshal expectations and regularly present during Fire Marshal Walks
- Understands and regularly follows all union labor contracts and guidelines
- Improved operational efficiency by streamlining processes and implementing innovative solutions.
- Monitored budget and utilized operational resources.
- Improved operational efficiency by streamlining processes and implementing innovative solutions.
Senior Sales Manager
Encore
03.2022 - 12.2023
- Trusted with many of Encore's long-term and VIP client events
- Recognized for excellent customer service and consistently high marks on client surveys
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth
- Took an active support role for colleagues when senior leadership was unavailable
- Routinely motivated colleagues to reach their maximum potential
- Continually expanded my expertise in event technology to create successful and profitable events for clients and partners
- Credited with creating, and maintaining, spreadsheets and documentation streamlining the event process, i.e., labor accountability and calculations, Production Schedules, Dock Schedules, etc., ultimately ensuring the property stayed profitable and on budget
- Proficient in the use of Salesforce, Navigator, and Compass
- Used my knowledge of the property's capabilities and features to communicate their benefits to prospective clients
- Actively supported senior leadership by being involved in developing new policies and procedures
- Collaborated on new property SOPs detailing responsibilities broken down by department
- Regularly looked to by hotel partner Senior Leadership for input and guidance
Sales Manager
Encore
06.2018 - 03.2022
- Worked simultaneously, with several clients, from event inception to execution to include planning, design, setup, and successful execution
- Worked alongside internal, and external partners to ensure a seamless client experience
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Responsible for the design, layout, and updating of pricing guides for event services
- Maximized profitability for employer while also providing optimal services and pricing for clients
- Created and put into place a system to positively enforce company exclusives
- Accurately collected data for 'end of event' billing
- Excelled in customer service for hotel partners and guests
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Office Coordinator
Encore
12.2016 - 06.2018
- Created and maintained Excel spreadsheets essential to job functions
- Multi-tasked in an organized and prioritized manner
- Handled all department billing and accounting needs
- Met all accounting deadlines accurately and efficiently
- Kept accurate records for ordering and billing
- Performed basic data entry
- Completed bi-weekly payroll for 25 employees.
- Assisted with client inquiries
- Worked with partners to identify cross-selling opportunities
- Provided top-level service externally to clients as well as internally to team members
Education
B.S - Criminal Justice
University of Phoenix
Las Vegas, NV01.2012
Skills
- Strategic Team Guidance
- Effective Communication Skills
- Skilled in Managing Multiple Tasks
- Exceptionally Reliable
- Flexible Problem Solver
- Strong Attention to Detail
- Willingness to Exceed Expectations
- Enthusiastic Knowledge Seeker
- Proficient in Service Excellence
- Experienced with Word, Excel, and Outlook
- Strategic planning and execution
- Process improvement
Certification
OSHA 30, Industry
Timeline
Director of Operations
Encore
12.2023 - Current
Senior Sales Manager
Encore
03.2022 - 12.2023
Sales Manager
Encore
06.2018 - 03.2022
Office Coordinator
Encore
12.2016 - 06.2018
OSHA 30, Industry
B.S - Criminal Justice
University of Phoenix
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