Cindi Williams-Benson
Regional Sales Manager (Eastern US & Canada)
Oldsmar,FL
Summary
Dynamic sales leader with proven success at CTS Corporation, driving a 7% increase in regional sales. Expert in strategic negotiations and channel partner management, leveraging strong operations management skills to enhance market share. Adept at sales forecasting and territory growth, consistently delivering innovative solutions to meet customer needs.
Overview
13
13
years of professional experience
Work History
Regional Sales Manager – Eastern US & Canada
CTS Corporation
08.2022 - Current
- Managed channel partners, including distributors and manufacturers' rep firms in Eastern US and Canada.
- Navigated product roadmap for CTS with existing and new customers to expand market share.
- Supported existing customers with new product introductions and targeted new customers based on solutions.
- Negotiated long-term business partnerships to enhance strategic positioning.
- Traveled extensively within territory to promote CTS Corporation and achieve sales goals.
- Maintained seamless supply chain by supporting direct customers on all business aspects.
- Communicated market demand trends to manage 26kk of forecasted business quarterly.
- Increased total region sales by seven percent year over year.
Owner/CEO (East/Southeast/Midwest Regions)
WB-Components
12.2017 - 08.2022
- Territory has a mixture of automotive (EV, autonomous & multiple automotive applications) medical, factory automation systems, food processing & packaging equipment, industrial motion control and Mil/Aerospace.
- Scope of role includes (but not limited to) managing existing accounts to ensure continued growth and customer satisfaction. Grow territory by understanding various markets and associated OEM’s and engineering departments with system solution(s) based on product portfolio.
- Provide technical support and training to distribution partners and OEM customers on new and existing product portfolios.
- Interview companies for lines that would increase overall system sales & solutions to achieve overall sales goals.
- Bill of Material (BoM) analysis for quotation and potential crosses for cost optimization and performance.
- Contracted Principles include Scancon, Buhler Motor, Allied/Globe Motor, ELO Touch, Qualcomm, Bourns, Samsung Memory, Cosel Power Supplies, Westak Circuits, Electronic Interconnect PCB’s.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and guided team members to maintain high productivity and performance metrics.
Key Account Manager/FSE
Infineon Automotive
Livonia, USA
02.2015 - 12.2017
- Drove Infineon design solutions leading to multiple design wins, including Bosch Powertrain exceeding $80MM.
- Increased sales from zero to $16MM for Tesla EPS application, potential exceeding $50MM.
- Achieved a design win of over $15MM for HKMC Braking applications.
- Designed solutions for diverse applications including ADAS, EPS, and infotainment systems.
- Boosted sales from zero to $6MM for Ford EPS with potential growth beyond $12MM.
- Facilitated meetings between customers and Infineon teams, coordinating quality and technical discussions.
- Established critical relationships within Infineon and customer engineering teams for project success.
- Provided strategic feedback to engineering on product improvement and characterization.
Sales Manager
Precision Measurement Technologies
Clearwater, USA
03.2013 - 01.2015
- Determine annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results.
- Implements national sales programs by developing field sales action plans.
- Establish and adjust selling prices by monitoring costs, competition, and supply chain demand. (Material Management Solutions and Program Management, MRP/ERP)
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Designs include, Meteorological Design, HVAC, (temp/humidity/moisture level), Ultrasonic Flow, LiDAR (2D/3D mapping, geographical topology, industrial automation), PET Scanning and various measurement sensing solutions based on ToF (Time of Flight).
- Markets include EMS, OEM’s (Medical, Automotive, Industrial, Military, and Aerospace).
- Fiscal responsibilities and territory P&L.
- PMT is the sole North American distribution partner for ACAM Time to Digital Converters (CMOS TDC’S).
Education
Bachelor of Arts - International Business
Schiller International University
Largo, FloridaSkills
- Strategic negotiations
- Sales forecasting
- Channel partner management
- Operations management
- Strategy development
- Market strategy development
- Business development
- Contract negotiation
- Performance evaluations
- Sales channel management
- Sales leadership
Crm System Experience
- Salesforce
- Microsoft Suite
- Repfabric
- Tableau
- SAP
Timeline
Regional Sales Manager – Eastern US & Canada
CTS Corporation
08.2022 - Current
Owner/CEO (East/Southeast/Midwest Regions)
WB-Components
12.2017 - 08.2022
Key Account Manager/FSE
Infineon Automotive
02.2015 - 12.2017
Sales Manager
Precision Measurement Technologies
03.2013 - 01.2015
Bachelor of Arts - International Business
Schiller International University