Cindy Brown

• Developed, implemented and evaluated marketing campaigns for new products or services.
• Identified target audiences and developed strategies to reach them through various channels.
• Negotiated media buying contracts with vendors and monitored performance of campaigns to ensure cost-effectiveness.
• Developed, managed and tracked budgets for media buys across multiple channels.
• Prepared all budgets and monitored expenses related to marketing initiatives.
• Coordinated production schedules with creative teams and ensured timely delivery of materials.
• Developed and implemented comprehensive media plans for clients.
• Managed relationships with external vendors providing marketing-related services.
• Produced reports analyzing effectiveness of existing campaigns and proposed solutions for improvement.
• Collaborated with internal and external teams to design effective marketing materials, such as brochures, flyers, and posters.

Responsible for a department with revenue of $25 million annually. Managed employees, instill vision to achieve company goals while maintaining quality and customer service integrity through total quality management. Successfully created and implemented strategic plans, developed and administered revenue, marketing/sales, and expense budgets, and developed or improved processes and procedures to meet short and long-term goals. Develop and implement sales and marketing initiatives for all products, with a focus on driving incremental revenue through increased volume.

Managed 5.5 million classified sales portfolio annually. Developed marketing and advertising campaigns for new and existing customers. Customer retention goals: Increased market share by 10 percent over the course of 3 years. Grew the number of Digital customers by 50 percent in 1 year within classified sales categories (Automotive, Real Estate, Recruitment, Call Center).

Developed and implemented digital sales strategies to increase customer engagement and revenue. Created effective campaigns to drive traffic, increase lead generation, and optimize ROI. Analyzed website analytics data to identify trends, opportunities, and areas of improvement. Collaborated with marketing and product teams to develop content for digital channels. Developed pricing models for new products and services based on market conditions and customer needs.