Summary
Overview
Work History
Education
Community And Philanthropy
Interests
Quote
Timeline
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Cynthia (Cindy) Durant

Carlsbad,CA

Summary

Passionate and professional leader in sales enablement and sales training, with a robust background in directing and managing large-scale operations. Consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Ability to foster teamwork, cross-functional collaboration, and adapt to evolving business needs to ensure alignment with organizational goals. Track record of delivering high-impact results through innovative problem-solving and effective communication. I rely on well-data to deliver strategic initiatives, equipping sales teams to achieve professional and organizational success. Evaluate • Design • Build • Measure • Repeat

Overview

27
27
years of professional experience

Work History

Director, L&D and Sales Enablement, Payroll

Global Payments | Heartland Payroll Solutions
06.2024 - Current
  • Develop high-performing 300+ sales professionals, providing training, tools, and resources to maximize opportunities for professional growth and financial success.
  • Custom-tailored programs based on tenure and experience
  • Ongoing, continuing education to ensure veterans remain current and engaged
  • Cross-functional and collaborative programs to reduce silos and disjointed experiences

Director, Strategic Payroll Partner Management

Global Payments | Heartland Payroll Solutions
01.2022 - 06.2024
  • Built tools resources to grow partner channel resulting in increased revenue, increased referral-sourced clients, increase rep productivity
  • Designed and implemented strategic business development objectives
  • Researched, evaluated, managed new strategic opportunities
  • Cross-functional stakeholder/hub for product channel -sales & operations

Sr. Manager, Sales Enablement - Payroll

Global Payments | Heartland Payroll Solutions
02.2021 - 01.2022
  • Designed programs/processes - speed to sales; increased production; increased revenue/sales
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.

Sr. Manager, Sales Support & Client Engagement

Global Payments | Heartland Payroll Solutions
07.2020 - 02.2021
  • Developed and led three support channels to enhance employee retention and client retention/satisfaction:
  • Payroll Sales Support – An internal support team with real-time support to maximize revenue, streamline sales, close more deals faster, and earn more income; Serviced 22,000 tickets from a field of 300
  • Black Diamond Support – Support for elite-level, highest producing sales reps
  • Client Engagement Team – Created Client for Life Principles; Lifecycle of a Client; Responsible Separation; and the Red Carpet Exit - programs which lead to increased client retention; enhanced satisfaction; reduced attrition; net-revenue gain year over year
  • Leveraged training and development for relevant industry topics as well as capabilities of corporate products and services
  • Produced weekly newsletter related to in-house and industry hot topics, service enhancements, compliance, and document updates
  • Launched quality assurance practices for each phase of development
  • Developed detailed plans based on broad guidance and direction.

Manager, Payroll Sales Training & Sales Support

Global Payments | Heartland Payroll Solutions
01.2018 - 07.2020
  • Content creation, production - all facets of advanced sales training and support - Live trainings, webinars, recorded courses. From fundamentals to industry specific advanced training topics.
  • Measured metrics Included: speed to sale, increased comprehension/execution of complex products and topics; revenue/sale; products/sale
  • Managed three support channels: one for high producers; field & inside sales teams; and client engagement team
  • Cross-disciplinary collaboration - product, marketing, sales leadership, operational leadership, compliance

Adv. Sales Trainer & Sales Support Specialist

Heartland Payroll Solutions
01.2016 - 01.2018
  • Trained rookie and seasoned sales professionals on topics ranging from payroll fundamentals, cultivating business, ancillary relationships – accounting, insurance time and attendance
  • Advanced Training – Presentation decks, marketing materials, reference documents, recorded trainings, live trainings
  • Sales Support – Timely, virtually immediate response to field sales needs
  • Work directly with sales leadership to jumpstart new hires leading to faster first sales
  • Established clear expectations for desired outcomes at the onset of each course module or workshop session.
  • Assessed training program effectiveness on regular basis and improved upon deficient areas.
  • Managed recruitment, training and development for highly effective sales team.
  • Developed and led group training courses to align with corporate sales and service goals.

District Sales Manager

Heartland Payroll Solutions
01.2011 - 01.2016
  • Personally responsible for development of Heartland Ovation Payroll’s business presence in San Diego County through Temecula, and the Desert communities
  • Responsible for both, industry education, as well as achievement in revenue and unit goals
  • Hunter – Compensated on new business and client retention
  • Relationship Marketing – CPAs, Banking Professionals, Attorneys, Independent Insurance Brokers, Financial Planners
  • Increased sales revenue by developing and implementing effective sales strategies for the district.
  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.

Core Payroll Sales Representative

Paychex, Inc.
01.1998 - 01.2002
  • Rookie of the Year - Units and Revenue; Half Century Club; Circle of Excellence
  • Hunter – compensated exclusively on new business of small to medium sized
  • Built a referral-based business with external and internal strategic partners

Education

Diploma with Honors -

The Advertising Arts College
La Jolla, CA
01.1988

B.A. - Biology, Management Science

The University of California, San Diego (UCSD)
La Jolla, CA
01.1987

Community And Philanthropy

  • California Animal Rescue Rangers Evacuation Team (CARRET) - CARRET provides emergency animal evacuation services during fires and other natural disasters; working directly with county officials including police, and fire marshals in the southwest United States.
  • Camp Cosmos - This program provides positive, inclusive and community-building events and activities for children with craniofacial and other visible differences and their families. Based in San Diego, servicing families across the United states and Mexico!

Interests

  • Mind - Writing, Drawing, Photography
  • Body - Therapeutic Equine Activities, Hiking
  • Soul - Yoga & Mindfulness

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Director, L&D and Sales Enablement, Payroll

Global Payments | Heartland Payroll Solutions
06.2024 - Current

Director, Strategic Payroll Partner Management

Global Payments | Heartland Payroll Solutions
01.2022 - 06.2024

Sr. Manager, Sales Enablement - Payroll

Global Payments | Heartland Payroll Solutions
02.2021 - 01.2022

Sr. Manager, Sales Support & Client Engagement

Global Payments | Heartland Payroll Solutions
07.2020 - 02.2021

Manager, Payroll Sales Training & Sales Support

Global Payments | Heartland Payroll Solutions
01.2018 - 07.2020

Adv. Sales Trainer & Sales Support Specialist

Heartland Payroll Solutions
01.2016 - 01.2018

District Sales Manager

Heartland Payroll Solutions
01.2011 - 01.2016

Core Payroll Sales Representative

Paychex, Inc.
01.1998 - 01.2002

B.A. - Biology, Management Science

The University of California, San Diego (UCSD)

Diploma with Honors -

The Advertising Arts College
Cynthia (Cindy) Durant