Summary
Overview
Work History
Education
Speaking Engagements
Volunteer and Philanthropy
Timeline
Generic

Cindy Hamrick

Houston,Tx

Summary

Automotive executive with deep expertise in marketing strategy, brand development, and customer engagement with both fixed and variable products. Passionate problem solver driven to translate business problems into consumer opportunities enabled by integrated technology platforms. Proven track record of implementing ominichannel marketing initiatives that perform in a variety of economic conditions. Skilled in building and leading high-performing teams focused on continuous improvement and operational excellence.

Overview

32
32
years of professional experience

Work History

Vice President Marketing (& Incentives)

Gulf States Toyota
07.2018 - 07.2025
  • Led marketing strategy development and implementation for a private distributorship, supporting 156 Toyota dealers.
  • Managed $150MM marketing and incentive budgets, and collective marketing team of 70+ people.
  • Executed variable marketing campaigns that consistently achieve market share growth.
  • Executed fixed ops marketing campaigns that resulted in $40MM in incremental revenue.
  • Spearheaded the strategy and deployment of an advanced econometrics model, embedding data-driven insights into the core marketing strategy to improve ROI.
  • Reinvented go-to-market strategy to align marketing channels, supported by econometrics and BDI/CDI data insights.
  • Negotiated and executed sponsorship contracts including the 2025 multi-year Toyota Center naming rights agreement
  • Managed PR efforts, inclusive of both marketing and crisis communication activities.
  • Formed and directed a regional Dealer Advertising Council to incorporate local market perspectives into video campaigns.
  • Served as the executive sponsor for the integrated AI solution designed to optimize investment across marketing and incentive programs.
  • Directed a cross-functional effort to identify and onboard a new advertising agency, and integrated the new agency with existing partners as an Integrated Agency team.
  • Established strong relationships among dealers, OEs, and other regions.

Senior Director of Marketing

Gulf States Toyota
10.2016 - 06.2018
  • Responsible for integrating traditional and digital marketing teams and functions.
  • Partnered with Toyota Motor North America across areas and served on National Dealer Advertising Council.

Director of Marketing

Gulf States Toyota
03.2014 - 10.2016
  • Led the development of campaign strategy and creative executions that consistently surpassed competitors' performance.
  • Responsible for leading media investment, strategy and agency relationships

Sr Manager

Gulf States Toyota
01.2012 - 03.2014
  • Established a new consumer insight discipline, launching new measurement tools, and integrating learnings into advertising plans and strategies.
  • Lead consumer research function including qualitative and quantitative tools

Management Supervisor

Saatchi & Saatchi
, CA
01.1995 - 01.2004
  • Orchestrated the delivery of the campaign, media strategy, and creative development for the Toyota brand and key models, including the 2000 Prius global launch.
  • Served as the National Liaison to Gulf States Toyota.

Assistant Account Executive

DDB Needham
, CA
12.1993 - 01.1995
  • Managed creative development timelines and supported media deliverables for Universal Pictures, Universal Studios, and Gramarcy Pictures.
  • Created client presentations, proposals, and other documents for internal and external use.

Education

Accelerate Program

SMU Executive Education
Dallas, TX
01-2025

Friedkin Leadership Program

McCombs School of Business
Austin, TX
01-2013

Bachelor of Science - Psychology

Texas A&M University
College Station, TX

Speaking Engagements

  • Annual GST Winter Dealer Meetings
  • Acxiom Leadership Conference
  • Google Marketing Live
  • J.D. Power Auto Summit
  • Association of National Advertisers

Volunteer and Philanthropy

  • United Way, Women's Initiative member
  • World Vision
  • Houston Food Bank
  • BridgeYear
  • Petra Cares
  • Meals on Wheels

Timeline

Vice President Marketing (& Incentives)

Gulf States Toyota
07.2018 - 07.2025

Senior Director of Marketing

Gulf States Toyota
10.2016 - 06.2018

Director of Marketing

Gulf States Toyota
03.2014 - 10.2016

Sr Manager

Gulf States Toyota
01.2012 - 03.2014

Management Supervisor

Saatchi & Saatchi
01.1995 - 01.2004

Assistant Account Executive

DDB Needham
12.1993 - 01.1995

Accelerate Program

SMU Executive Education

Friedkin Leadership Program

McCombs School of Business

Bachelor of Science - Psychology

Texas A&M University

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Cindy Hamrick