Cindy Jones
Dunwoody,GA
Summary
Results-driven strategic leader with extensive experience in strategy and brand marketing. Expertise in translating customer insights into successful business and marketing plans with flawless execution to drive measurable business results. Excellent relationship and team building, collaboration, analytical, and communication skills with an emphasis on influential storytelling. Trusted partner and thought leader.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director, Strategic Planning & Effectiveness
THE COCA-COLA COMPANY
01.2020 - 01.2023
- Led development of long-range and annual strategic plans for Chief Customer Office, which represents 50 largest customers of Coca-Cola North American Business Unit
- Supported CCO President by delivering performance updates, as well as developing presentations to executive leadership audiences
- Led performance reporting for Monthly Business Review routines with North America BU senior leadership
- Led annual business planning across all customer teams, which represents 50% of all North America revenues
- Led team to identify opportunities to evolve value proposition for customers and drive North America growth.
- Worked closely with organizational leadership to guide operational strategy
Chief of Staff & Strategy Director
THE COCA-COLA COMPANY
01.2016 - 01.2020
- Led development of long-range and annual operating plans, as well as providing thought leadership on growth and operational effectiveness opportunities
- Performed COS duties for GM and served as key member of Executive Leadership Team
- Encouraged coordination and cooperation among departments and continuous review of interdepartmental processes to support quality control and improvement
- Worked closely with North America Foodservice planning leads and Freestyle functional leaders to ensure Freestyle delivered against Corporate planning timelines & deliverables
- Supported ongoing and ad hoc reporting/performance management routines for executive leadership audience
- Created and commercialized 3-year strategic plan framework and innovation process approach
- Led development of Foodservice equipment strategy which identified profitable growth opportunity gap in market
Global Sr. Marketing and Innovation Manager
THE COCA-COLA COMPANY
01.2011 - 01.2016
- Led global marketing growth strategies and implementation related to dispenser innovation, consumer experience initiatives, beverage product portfolio, and dispenser content strategies on Coca-Cola Freestyle platform
- Led all user interaction strategy including total redesign of user interface
- UI redesign leveraged consumer insights garnered through custom consumer research, as well as customer and market-level insights derived through continuous feedback solicitation and alignment routines with global stakeholders
- New UI included new consumer and customer features which delivered incremental revenues, as well as increased consumer loyalty
- Led development of consumer strategy for new dispenser innovations, including portfolio recommendations and research plans
- New platforms are designed to expand global Coca-Cola Freestyle foodservice and retail placements
- Developed global portfolio strategy which identified mandatory and recommended beverage brands by market to maximize localized beverage consumption while driving global platform consistency
- Led global consumer flavor analysis research designed to determine category and flavor needs worldwide
- This work was highly leveraged as new global markets launched the Coca-Cola Freestyle platform.
Sr. Brand Manager
THE COCA-COLA COMPANY
01.2008 - 01.2011
- Led cross-functional team to develop and activate Coke Zero NCAA program, which included partnership strategy, national advertising creative, system sales materials, PR, and media
- Program contributed to Coke Zero’s double-digit sales growth in 2010 and continued brand’s position as fastest-growing US sparkling beverage
- Developed strategy and led implementation of Coke Zero Foodservice outlet expansion, including national and regional foodservice chains which resulted in +10K new outlets
- Developed and activated Diet Coke Heart Truth strategic partnership to ensure alignment with brand positioning and achievement of overall brand objectives of awareness, trial, recruitment, and improvement of brand health metrics
- Program generated volume increase of 8% vs Prior year.
Brand Manager – Sprite
THE COCA-COLA COMPANY
- Responsible for building brand preference and volume among teen and young adult consumers through the strategic development of relevant communications, partnerships, and programs
- Led development of brand strategy and marketing plan, based on consumer and customer insights
- Led development of $75MM media plan, consisting of broadcast, print, and radio
- Led development and implementation of several brand-building national promotions, which included national broadcast advertising, packaging design, system communication, and partner negotiations with the NBA.
Vice President, Marketing and Brand Strategy
THE WEATHER CHANNEL
01.2003 - 01.2007
- Oversaw development and execution of marketing strategies for consumer and ad sales audiences, as well as provided overall thought leadership on key strategic branding and industry partnership opportunities
- Supervised and coached a high-performing staff of nine consumer and ad trade marketing professionals to create programs and campaigns which led to 10% increases in viewership and advertising revenues
- Led rebranding strategy, which included quantitative and qualitative viewer research, repositioning of the network, and redesign of corporate logo along with all promotional elements
- Developed portfolio strategy to optimize viewers and users of all The Weather Channel offerings, including the network, Weather.com, mobile and desktop products
- Led annual brand planning for The Weather Channel and weather.com.
Marketing Consultant
Zyman Marketing Group
- Provided strategic marketing solutions, including brand architecture/positioning, value proposition, and brand messaging development to clients across a variety of industries, including consumer packaged goods, retail, and manufacturing.
Director of Marketing
ZAPMEDIA.COM
- Responsible for directing all marketing efforts, including development of strategies targeted at consumer and business prospects to ensure the successful launch of the ZapMedia brand
- Developed product positioning and brand architecture based on consumer research and corresponding insights
- Developed overall product strategy, which included advertising, media, pricing, packaging, and distribution
- Managed and supervised a staff of nine, including brand managers, research managers, public relations manager, and creative services managers
Brand Manager – Holiday Inn Select Hotels
INTERCONTINENTAL HOTELS GROUP
- Responsible for management and strategic development of marketing plans for Holiday Inn Select Hotels, with revenues of $600MM.
Associate Brand Manager - Premium Nuts
NABISCO, INC. - PLANTERS COMPANY
- Responsible for strategic development, profit delivery, and management of Mixed Nuts and Cashew brands.
Education
Master of Business Administration -
THE UNIVERSITY OF NORTH CAROLINA
Chapel Hill, NCBachelor of Science in Commerce - Dual concentration in Marketing and Management
THE UNIVERSITY OF VIRGINIA
Charlottesville, VASkills
- Category Growth
- Campaign Planning
- Brand Positioning
- Partnership Building
- Strategy Development
- Event Coordination
- Brand-Building Strategies
- Budget Development
- Brand Strategy
- Advertising Expertise
- Performance Monitoring
- Promotional Planning
Certification
Design Thinking, IDEO
Timeline
Director, Strategic Planning & Effectiveness
THE COCA-COLA COMPANY
01.2020 - 01.2023
Chief of Staff & Strategy Director
THE COCA-COLA COMPANY
01.2016 - 01.2020
Global Sr. Marketing and Innovation Manager
THE COCA-COLA COMPANY
01.2011 - 01.2016
Sr. Brand Manager
THE COCA-COLA COMPANY
01.2008 - 01.2011
Vice President, Marketing and Brand Strategy
THE WEATHER CHANNEL
01.2003 - 01.2007
Brand Manager – Sprite
THE COCA-COLA COMPANY
Marketing Consultant
Zyman Marketing Group
Director of Marketing
ZAPMEDIA.COM
Brand Manager – Holiday Inn Select Hotels
INTERCONTINENTAL HOTELS GROUP
Associate Brand Manager - Premium Nuts
NABISCO, INC. - PLANTERS COMPANY
Master of Business Administration -
THE UNIVERSITY OF NORTH CAROLINA
Bachelor of Science in Commerce - Dual concentration in Marketing and Management
THE UNIVERSITY OF VIRGINIA
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