Cindy L. Deeg
Appleton,WI
Overview
18
18
years of professional experience
Work History
Pricing and Ecommerce Manager
CRAFT-E-CORNER
Appleton, WI
06.2023 - Current
- Managed a portfolio of 3200 products, driving an average annual revenue growth of 6%, through strategic assortment planning, pricing optimization, and promotional planning.
- Developed and implemented comprehensive category strategies, including pricing models, product assortment, and promotional strategies, which increased category profitability by 12%.
- Collaborated with marketing, sales, and supply chain teams to ensure seamless product launches, inventory management, and promotions across multiple channels.
- Oversaw brand budgets for both Walmart and Amazon, managing expenditures while optimizing marketing ROI through strategic investment in campaigns and partnerships.
- Optimized relationships with Cricut and retailers to ensure offering is the lowest at market with supporting POS. Negotiating both support from Cricut as well as commission breaks and storage reductions.
Retail Trade Marketing Manager
DIXON TICONDEROGA
Appleton, WI
05.2019 - 04.2023
- All marketing functions for retail – Channel Strategies, Sales Analysis(POS, NPD & Nielsen), New Product Development, Pricing Strategy, POP, Trend Forecasting – colors, patterns, Category Management – assortment planning.
- Manage a team of 5 that includes – Analysis, Planogram/Rendering, Content Management, Cost Estimation, Ratings and Reviews, and trade shows.
- Project manage new product development strategy sessions to brainstorm ideas that can be pulled together and put through a few of our testing data banks and survey funnels.
- Accountable for all new product strategies going to retail from conception to pricing to presentation.
- Manage the Crayola license for craft and project – New Product Development, Line Sheets, Sales Decks for the sales team, Product Launch plans, End of Life Strategy.
- Product Manage Private Brand – work front end to commits on all private brand with Walmart, Michaels, Target, Walgreens, and CVS. Review RFP (if given) or do a full category review, cost estimation with manufacturing or purchasing depending on where product is made. Work process through with packaging and labels.
- Track product launches as well as all promotional programs for success/failure and make changes were possible to ensure future program success.
- Review all incoming product development requests for retail to determine if they are viable based on the potential sales volume/typical MOQ, whether they fit the brand strategy and channel strategy and if there is risk involved. Put together business plan I going to proceed immediately or add to the product roadmap for future.
National Account Manager
FIRST DELTA GROUP
Buffalo Grove, IL
06.2017 - 04.2019
- Oversaw the day-to-day operations for key accounts to maintain and grow the business – combination of catalog, web only, brick and mortar, and co-op for brands – Ring Doorbell, iHome, DPI, Jasco, UBTech, Casio.
- Created marketing strategies for Co-op trade shows – Ace and True Value. POP and marketing tools created and distributed to ensure each store could easily sell product once they bring it in.
- Competitive analysis prior to each review and after each store set for products, price, and trend – report findings on white space and pull together an annual deck to show breadth of distro for all categories by channel.
- Review NPD data to support category changes for each channel.
- Worked cross functionally with each manufacturer teams to negotiate pricing, promotional funds, MAP agreements, as well as keeping alignment to what the top accounts are doing for promotions for the top dates – Black Friday, Prime Day, Memorial Day, 4th of July.
- Ensured new product launches along with marketing plans are each implemented correctly at each retailer.
Director of Merchandising
DISTRIBUTE
Appleton, WI
04.2015 - 06.2017
- Managed brands and their products to expose their inventory on our platform.
- Launched new brands and new retailers onto the platform.
- Gained transactions by looking for closeout opportunities through tradeshows and relationships.
- Hired, trained, and managed the buying and sales team.
Merchant
GROUPON INC.
Chicago, IL
04.2014 - 04.2015
- Company Overview: NASDQ: GRPN
- Managed the Hair Care and Specialty Bath categories totaling approx. $18.6m annually.
- Managed marketing efforts and smart deal placement for deals to ensure that sales meet and exceed goals.
- Maintained full knowledge of the competitive landscape to confirm that deals on site were always lowest at market and within margin requirements.
- Sourced and locked in top-tier-brand relationships, in order to curate products that consumers will gravitate towards.
- Launched, on average, 7 deals/day to exceed sales by 12.5% to goal while increasing margin by 11 basis points.
- Negotiate costs and co-op with each vendor to offer the best possible deal for better customer experience whole maintaining margin goals.
- NASDQ: GRPN
Merchant
HAMMACHER SCHLEMMER
Niles, IL
07.2012 - 04.2014
- Managed new products and current assortment for toys, musical instruments, sporting goods, pool and beach, image, fitness, outdoor and utility totaling annual sales of $23.5m.
- Developed and Sourced private brand lines from China.
- Analyzed trends at shows to find the products that fit HS demographic and customer base – shows included: Toy Fair, Pool Expo, Surf Expo, Outdoor Retailer, Interbike, Housewares, Dallas Toy Preview, Atlanta Gift Show, Sports and Licensing Show, Arcade Show, Miami Boat Show, and NAMM.
- Cultivated vendor relationships for best pricing and quick to market trends.
- Analyzed sales to create a new plan for go forward products and prepare exit strategy on those that didn’t meet sell thru.
- Determined full product launch details and distributed to creative team – photography, copy, key words, model age.
- Previewed and signed off on all catalogs before getting sent to print.
Merchant
HINDA INCENTIVES
Chicago, IL
06.2008 - 07.2012
Assistant Buyer
CLAIRE’S ACCESSORIES
Hoffman Estates, IL
06.2007 - 06.2008
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Education
Bachelor of Arts -
International Academy of Design
Skills
- Marketing
- Project management
- Budget control
- Disciplinary techniques
- Contract management
- Decision-making
- Business planning
- Conflict resolution
- Data analysis
- Vendor management
- Operations management
- Negotiation
- Brand management
Timeline
Pricing and Ecommerce Manager
CRAFT-E-CORNER
06.2023 - Current
Retail Trade Marketing Manager
DIXON TICONDEROGA
05.2019 - 04.2023
National Account Manager
FIRST DELTA GROUP
06.2017 - 04.2019
Director of Merchandising
DISTRIBUTE
04.2015 - 06.2017
Merchant
GROUPON INC.
04.2014 - 04.2015
Merchant
HAMMACHER SCHLEMMER
07.2012 - 04.2014
Merchant
HINDA INCENTIVES
06.2008 - 07.2012
Assistant Buyer
CLAIRE’S ACCESSORIES
06.2007 - 06.2008
Bachelor of Arts -
International Academy of Design
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