Cindy Martell
Business Development Executive
Palmetto,FL
Summary
Skilled business development leader with track record of success, building sales organizations and enhancing revenue. Developed an environment of high producing BDR's. Bringing expertise in lead development and client acquisition, along with excellent interpersonal communication, relationship-building and leadership. Highly organized with excellent opportunity vision and creative abilities. Results-driven and proactive with demonstrated history of accomplishment, exceeding individual and organization objectives.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
Work History
Martell Coton Consulting, Principal Owner
Self-Employed
Tampa, FL
10.2011 - Current
- Conduct market research scoping industry competition and identify advantageous trends.
- Utilized creative skills to drive prospect engagement and expand target markets.
- Executive Sales leadership, BD management aligning organization to projected revenue.
- Contract negotiations, closure- complex multi-partner relationships in undefined role.
- Consulted with customers to assess GTM omni-channel presence delivered 130% of revenue plan.
Sr. Director Global Sales Dfi
OnQ
Hayward, CA
11.2021 - 10.2022
- Collaborated with engineering for hardware and software features and over saw execution of proto-types.
- Evaluated costs against expected market price points and set structures required to achieve profit targets.
- Directed business development content to align with new retail store formats (i.e Digital First Best Buy).
- Directed sales support staff in administrative tasks to help sales reps close deals and increase profitability 8% in crowded market.
- Developed and validated sales strategy based on research of retail buying trends and market conditions, ultimately determining expansion in security segment did not align with corporate initiatives.
Director of Business Development
MTI Global Services
Hillsboro, OR
02.2018 - 12.2020
- Identified and pursued strategic business opportunities to build new company revenue and improve bottom line profit.
- Cultivated and established new Global Services in hospitality vertical $5M multi year contract.
- Closed initial sale of new retail SaaS secured product access solution and largest US CE retailer.
- Developed and implemented favorable pricing structures balancing new technology integration and customer resistance.
- Evaluated industry partnerships to accelerate market penetration at retail integrating MTI Connect technology to existing market offerings
- Held consultant role with MTI evaluating acquisition 2011-2012
Strategic Partner Development
Google (contract Role)
Tampa, FL
03.2017 - 02.2018
- Leadership strategy introducing initiatives, including implementation of SMB Channel program accelerating growth.
- Assisted with Salesforce skills, streamlined business development activities and services.
- Developed innovative sales and marketing strategies to build pipeline for business expansion within Fortune 500.
Sr. Director, US Channel & Carrier Development
Palm
Sunnyvale, CA
10.2006 - 04.2010
- Recognized as leading revenue producer for 5 consecutive years, exceeding 100% in 8 out of 10 years.
- Provided sales and business development leadership to eight professionals guiding all retail, VAR and e-commerce activity.
- Increased Channel revenue by 9%
- Worked closely with Best Buy, Target, Radio Shack to maximize MDF via 3 way dynamic with carriers.
Sr. Carrier Account Director
Palm (aka Handspring)
Sunnyvale, CA
10.2002 - 09.2006
- Established and led cross-functional team of five departments in product execution for largest carrier partner Sprint. Organizational structure replicated as result of team performance.
- Delivered highest profit margin account on $325M in revenue.
- Set account management objectives and strategies to meet those objectives while working within budgetary parameters and consistently exceeding revenue goals.
- Lead executive engagement for product placement, software integration and contract negotiations.
- Consistent recipient of Presidents Club recognition
Education
Bachelor of Science - Business Administration
Western Michigan University
Kalamazoo, MI 09.1986 - 12.1989
Skills
Business Development
undefinedAccomplishments
- Landed new vertical services contract of $5M
- Closed contracts in excess of $5M services and $100M hardware
- Closed first new SaaS solution to retail @ $1.8 ARR
- Increased 12 month Smartphone revenue by $175M
- 6 time Presidents Club Honors
- Directed first Treo Smartphone launch $100M
Timeline
Sr. Director Global Sales Dfi
OnQ
11.2021 - 10.2022
Director of Business Development
MTI Global Services
02.2018 - 12.2020
Strategic Partner Development
Google (contract Role)
03.2017 - 02.2018
Martell Coton Consulting, Principal Owner
Self-Employed
10.2011 - Current
Sr. Director, US Channel & Carrier Development
Palm
10.2006 - 04.2010
Sr. Carrier Account Director
Palm (aka Handspring)
10.2002 - 09.2006
Bachelor of Science - Business Administration
Western Michigan University
09.1986 - 12.1989
Similar Profiles
Talia JunTalia Jun
Nail Technician at Self-employedNail Technician at Self-employed
Anasua SarkarAnasua Sarkar
Tutor at Self-employedTutor at Self-employed
Timothy SenterTimothy Senter
Owner/Operator/CEO at Self-EmployedOwner/Operator/CEO at Self-Employed
Maxine MollnerMaxine Mollner
Craft Shop Creator at Self-employedCraft Shop Creator at Self-employed
Andrew L. RodriguezAndrew L. Rodriguez
Sales Associate at The Children's Place OutletSales Associate at The Children's Place Outlet