- Passionate about balancing physical health with mental and emotional wellness
- Reading
- DIY and Home Improvement
Cindy Ott
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
26
26
years of professional experience
Work History
Director, Physician Development and Strategic Alignment
Northside Hospital
06.2012 - Current
- Implement Strategies to support System objectives
- Plan acquisitions and alignments, negotiate agreements
- Oversee output of external analytical support
- Coordinate physician recruitment with key internal and external stakeholders
- Keep current with industry trends in physician compensation models, fair market valuations and contracting
- Aligned with more than 25 Metro Atlanta practices, hired more than 100 physicians, renewed more than 500 contracts
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Vice President, Business Development and Communications
Bon Secours St. Francis Health System
07.2011 - 06.2012
- Created, developed, and executed all marketing and promotion for system and affiliated practices, maintaining budget and physician satisfaction goals
- Oversaw communications and public relations activities for system establishing consistent brand awareness
- Acted as the 'Face of St. Francis' representing system and affiliates at all community events
- Directed physician liaisons to proactively engage physicians, increase referrals, and achieve service line volume goals
- Oversaw selection of all sponsorship opportunities and developed process for sponsorship selection and tracking resulting in increased exposure, deliverables, and brand marketing
- Realigned Marketing Department Structure creating efficiencies in workload, increased responsibilities and accountabilities, eliminating the need to add additional staff
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Vice President, Marketing and Public Relations, Facilities Management
First American Bank and Trust
06.2008 - 06.2011
- Conceptualized and directed the creation of new logo and tagline
- Developed and directed creation and execution of branding and marketing campaign
- Completed structural and interior re-design of main branch with sole responsibility for project management and oversight resulting in increased customer and employee satisfaction
- Developed content and directed creation of collateral materials and managed media relations in FDIC foreclosure acquisition of First Piedmont bank insuring all materials met FDIC mandated guidelines
- Coordinated and executed an average of 6 annual events for FAB
- Conceptualized and directed the creation of a hardbound book that showcased the artwork created by the Clarke County School System students for their annual juried show. The proceeds from the sale of the books were donated to the arts program
- Cultivated strong relationships with key stakeholders, including customers, vendors and community leaders to promote collaboration and long-term success.
Owner
CTucker Designs and Events
07.2005 - 05.2010
- Developed and directed the creation of the marketing campaign to include logo, monogram, website, collateral materials, and event décor
- Successfully planned and executed more than 250 events
- Hosted, planned, and managed the first Athens area outdoor concert featuring country music star, Luke Bryan.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Director, Marketing and Public Relations
St. Mary's Health Care System
06.2002 - 06.2005
- Developed and directed creation and execution of all marketing and promotion for the system
- Developed, created, and executed a separate year and a half long campaign to introduce the largest expansion ($40 million) in St. Mary's history. Campaign included the creation of a piece of music, a DVD (scripted, edited, and created voice overs), and permanent recognition of St. Mary's donors and leaders
- Significantly increased (slightly more than 20%) St. Mary's exposure and market share
- Working with team leaders and physicians, won bid to be official healthcare provider for UGA Athletic Association
- Reduced annual expenses by 46% in 2003 and 32% in 2004
- Planned and executed an average of 10 annual internal and external functions including leadership retreats, fundraisers, and annual meetings
- Initiated and developed hospital-wide interpretation plan
- Launched and sustained Values in Practice, a hospital-wide initiative to promote employee retention, leadership, and cultural change
Advertising Director
Athens Banner Herald
08.1998 - 05.2002
- Achieved and exceeded revenue budget 1998-2002
- Managed department of 80 plus: Outside/Inside sales, Marketing, Production, Graphic Designers, Photographers, Website/Content Managers
- Responsible for national and local contract negotiation increasing revenues year over year
- Created, sold, and managed three annual programs that included advertising, community events, and charitable contributions generating revenues of $450,000 plus
- Restructured/streamlined division reducing FTE count by 8.5 over 3 years while maintaining and exceeding revenue budget
- Developed and sold five profitable periodicals
- Created, sold, and marketed the first Spanish publication in Athens-Clarke County which was later sold to a larger publication
- Drove development of digital and print advertising strategies.
- Analyzed sales and marketing data for improved strategies.
Education
Bachelor of Arts - Management
Georgia College and State University
Milledgeville, Georgia05.1990
Skills
- Verbal and written communication
- Strategies and goals
- Negotiation
- Rules and regulations
Training
- Zenger Miller Front Line Leadership
- Morris Marketing/Advertising Training
- Knight-Ridder Institute of Training
- American Press Institute
- Leadership Macon
Interests
Timeline
Director, Physician Development and Strategic Alignment
Northside Hospital
06.2012 - Current
Vice President, Business Development and Communications
Bon Secours St. Francis Health System
07.2011 - 06.2012
Vice President, Marketing and Public Relations, Facilities Management
First American Bank and Trust
06.2008 - 06.2011
Owner
CTucker Designs and Events
07.2005 - 05.2010
Director, Marketing and Public Relations
St. Mary's Health Care System
06.2002 - 06.2005
Advertising Director
Athens Banner Herald
08.1998 - 05.2002
Bachelor of Arts - Management
Georgia College and State University
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