Cindy Pereira
Midlothian,VA
Summary
Dynamic Product Manager with a background in process and project management, specializing in customer-centric design to propel digital transformation within highly-regulated financial services environments. Demonstrated success in leading large-scale platform product and engineering teams to deliver innovative solutions that prioritize customer needs while balancing risk, business value, and regulatory compliance. A skilled communicator and collaborative leader committed to cultivating high-performing teams.
Overview
18
18
years of professional experience
Work History
Senior Digital Product Manager
Capital One
01.2018 - Current
- Collaborated closely with engineering teams to ensure seamless integration of new features and functionality.
- Improved conversion rates through strategic A/B testing campaigns designed to optimize marketing messaging and user experience elements.
- Mentored junior team members in best practices for managing complex digital projects while maintaining a strong focus on end-user needs.
- Delivered increased customer satisfaction by addressing pain points through targeted feature enhancements.
Operations Lead
Capital One
01.2016 - 12.2017
- Ensured operational readiness of new tech capabilities for Card's acquisition services, maintaining standards for customer experience and compliance.
- Led integration of legacy platforms with new cloud-based services to support the Know Your Customer (KYC) initiative.
- Developed training materials and processes for over 400 agents on new KYC procedures.
- Implemented process improvements that reduced Small Business application flow-down by 8%.
- Contributed to documentation for OCC review resulting in an adequate rating.
Process Manager
Capital One
01.2013 - 12.2016
- Managed and improved Level 2 process documentation for efficiency and customer experience enhancements.
- Acted as Intent Manager for key projects like Card Acquisitions Suppression & Exclusions (CASE) project.
- Created compliant documentation for Outbound processes that passed audit reviews successfully.
- Implemented controls providing leadership transparency into process health.
Segment Lead and Intent Manager
Capital One
01.2010 - 12.2012
- Led day-to-day management of acquisitions marketing campaigns for multiple business lines within Card.
- Managed complex business initiatives from ideation to market launch, ensuring legal and quality requirements were met.
- Developed sustainable processes for expanding Card's marketing efforts.
Production Team Lead
Capital One
09.2006 - 12.2009
- Supported internal customers by managing acquisitions marketing campaigns and process improvements.
- Facilitated training for new Segment Leads to expand team coverage.
Education
Bachelor of Science -
Virginia Tech
Blacksburg, VAMBA -
Quantic School of Business And Technology
09.2024
Skills
- Design thinking
- Data-driven decision-making
- Cross Functional Leadership
- Product Roadmapping
- Scaled Agile PO/PM
- Lean Bronze
Timeline
Senior Digital Product Manager
Capital One
01.2018 - Current
Operations Lead
Capital One
01.2016 - 12.2017
Process Manager
Capital One
01.2013 - 12.2016
Segment Lead and Intent Manager
Capital One
01.2010 - 12.2012
Production Team Lead
Capital One
09.2006 - 12.2009
Bachelor of Science -
Virginia Tech
MBA -
Quantic School of Business And Technology