Cindy See
Summary
Dynamic sales leader with a proven track record of driving growth and enhancing sales performance through innovative strategies and effective communication. Expertise includes budget management, product launches, and executing strategic plans that significantly expand market share. Recognized for fostering collaborative relationships and building high-performing teams, consistently achieving outstanding results through critical thinking and adept problem-solving skills. Committed to delivering exceptional outcomes in competitive environments while leveraging a deep understanding of market dynamics to propel organizational success.
Overview
26
26
years of professional experience
Work History
Director of Sales and Private Label Channel
MARY'S GONE CRACKERS
01.2023 - Current
- Manage KeHe Corporate, Albertson’s Corporate, all Albertson’s Divisions, Sprouts Corporate, Natural Grocers Corporate, all retail accounts in the West - Grocery, Natural and Direct, Seven Broker Teams, and Private Label.
- KeHe – 35% growth. Analyzed, worked with all strategic departments. Implemented the right programs, right teams, and execution at every level
- Albertson’s Corporate – 9% growth. Incremental item growth while establishing target pricing and strategic promotional programs in every division.
- Sprouts – 67% growth. Analyze, created plan with leadership buy in, fill voids, expand distribution in support with a strategic promotional plan
- Natural Grocers – 38% growth. Maximized distribution, strategic promotional plan.
- Private Label – Developed PL programs for Key Retailers from inception to execution.
Business Development Consultant
GET FRESH
01.2022 - 01.2023
- Developed Retail business from the ground up
- Educated and guided, Get Fresh leadership and functioning teams on go-to-market strategies with Key Retailers
- Conducted Broker interviews and hired the best Broker Partners for Get Fresh
- Created 8 new item solutions and helped develop a new program for Albertson’s Corporate Produce.
Sr. Regional Sales Manager
THE TOFURKY COMPANY
01.2018 - 01.2022
- Managed all retail sales as well as broker partners in the Western US & Canada.
- Achieved 142% sales growth.
- Continually exceeded growth goals.
- Albertson’s - Negotiated and secured distribution into 4 incremental Albertson’s divisions, expanded new distribution into the largest division with 7 new items, including items from a new product launch, being the first to market in the US. This resulted in doubling the business.
- WinCo - Secured 2 incremental WinCo divisions for complete distribution while adding 5 new items to all DCs. This, in turn, doubled the business.
- West US & Canada - Successfully presented new items and secured new distribution with all retail partners, resulting in increased market share.
- Researched, interviewed, and hired the best possible broker partners in all divisions within the Western US and Canada
Western Regional Sales Manager
VITASOY USA/ NASOYA FOODS USA / PULMUONE
01.2012 - 01.2018
- Effectively plan, forecast, and execute sales and marketing plans with all key accounts in the Western US. Build and maintain strong, effective relationships with customers and functioning groups.
- Managed broker partner networks in the Western United States.
- Grew sales 191% in 5 years, increasing the Western Region.
- Negotiated & secured O Brand Private Label contract
- Negotiated and secured distribution with all Albertson’s Safeway Divisions in the Western US.
- Created, developed, and launched a new item with Albertson’s Safeway Corporate as a National Program
- Successfully presented new item lines and secured new distribution with retail partners in the Western US, resulting in increased market share.
- Experienced a buyout process and enhanced the portfolio in the Western US by taking on 3 more brands. These lines were expanded into Produce and Deli.
Director of Sales & Merchandising
DELICIOUS KARMA
01.2011 - 01.2012
- Effectively identify, evaluate, negotiate, sign, manage, and develop ongoing relationships with exceptional food producers for introduction to Delicious Karma customers.
- Secured and managed significant strategic corporate partnerships
- Negotiated and secured signed Vendor Distribution Agreements, increasing vendor base by 73%
- Grew the number of SKUs represented on the Delicious Karma Website by 130%
- Developed new vendor sales onboarding processes and vendor program
National Sales Manager – Whole Foods Corporate
BOLTHOUSE FARMS
01.2010 - 01.2011
- Managed Whole Foods Corporate and all 11 Regions.
- Increased sales year to 2011 vs. 2010, 102% with Beverage and 98% with Dressings.
- All new items presented gained acceptance from Whole Foods Corporate.
- Successfully created, planned, and implemented sales, promotional programs, and new item launches.
Business Development Manager
APIO INC.
01.2007 - 01.2010
- Effectively developed and executed sales and marketing plans with key customers at National accounts.
- Grew sales at WinCo 40% by launching targeted seasonal promotions and increasing product selection.
- Secured a Private Label contract plus new item development for Supervalu.
- Secured a Private Label contract plus branded new item distribution for Raley’s.
- Secured a corporate contract with Central Grocers, gaining product exclusivity; increased sales by 25% by replacing the incumbent.
Western Regional Manager/ National Account Manager
MANN PACKING
01.2000 - 01.2007
- Effectively planned, forecasted, and executed sales and marketing plans at headquarter level. Built and maintained strong and effective relationships with customers and functioning groups—managed broker networks in the Western United States and Canada.
- Recognized for achieving the top regional sales growth from 2003 to 2007.
- Contributed 42% of the total retail sales for the Western US and Canada.
- Secured two Safeway Corporate contracts in the US and Canada.
- Secured two Albertsons Corporate Private Label contracts.
- Averaged an annual sales growth of +30% in the Western US and +80% in Western Canada
Education
B.A -
University of Oregon
Eugene, ORundefined
University of Pittsburgh
Skills
- Sales Strategy
- Corporate contract negotiation
- Retail strategy development
- Increase market share
- Business growth strategy
- Go-to-market execution
- Develop executive partnerships
- Pricing analysis
- Financial forecasting and analysis
- Data interpretation
- Broker selection expertise
- Sales training expertise
- Revenue enhancement
- Customer relationship development
Timeline
Director of Sales and Private Label Channel
MARY'S GONE CRACKERS
01.2023 - Current
Business Development Consultant
GET FRESH
01.2022 - 01.2023
Sr. Regional Sales Manager
THE TOFURKY COMPANY
01.2018 - 01.2022
Western Regional Sales Manager
VITASOY USA/ NASOYA FOODS USA / PULMUONE
01.2012 - 01.2018
Director of Sales & Merchandising
DELICIOUS KARMA
01.2011 - 01.2012
National Sales Manager – Whole Foods Corporate
BOLTHOUSE FARMS
01.2010 - 01.2011
Business Development Manager
APIO INC.
01.2007 - 01.2010
Western Regional Manager/ National Account Manager
MANN PACKING
01.2000 - 01.2007
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University of Pittsburgh
B.A -
University of Oregon
Training
PMA Management Course
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