Cindy Tjon
Irvine,CA
Summary
Dynamic Area Sales Manager with a proven track record at Nordstrom, excelling in strategic planning and relationship building. Spearheaded initiatives that boosted sales and customer satisfaction, while training high-performing teams. Recognized for enhancing productivity and achieving key account growth through effective sales presentations and staff development.
Overview
24
24
years of professional experience
Work History
Area Sales Manager
Nordstrom
09.2022 - 04.2025
- Increased service and sales by developing and implementing strategic sales plans for my assigned market.
- Consistently launched and trained new initiatives across all departments to increase customer service and sales both in store and online within my assigned market. Increased our digital platform volume by 11% exceeding the company average.
- Prepared training presentations for managers and sellers and hosted in person and online trainings to maximize the attending audience.
- Trained and developed a successful Styling team in each store consistently achieving and exceeding monthly & annual targets & KPIs.
- Trained and supported Customer Relations Coordinator team to maximize customer outreach, in store department driven events and overall customer experience. Exceeded company average of booked appts by 113% and an 8% increase to LY. Led the company in volume and email outreach for planned events.
- Enhanced team productivity and performance by providing ongoing coaching, training, and mentoring to managers and selling teams.
- Fostered a positive work environment and built strong relationships within the managers and selling teams by encouraging open communication, teamwork, and mutual support.
Beauty Department Manager
Nordstrom
06.2020 - 08.2022
- Managed a staff of 40-70 sellers.
- Trained new employees on store operations, product knowledge, and Nordstrom service standards and the Beauty 5 point selling standard.
- Conducted regular performance evaluations of team members, offering constructive feedback to improve skills and increase volume and support for professional growth.
- Maintained impeccable merchandising standards allowing both the selling team and customers a seamless shopping experience.
- Fostered team spirit among beauty advisors by organizing team-building activities leading to improved morale.
- Implemented cross-selling techniques between departments, increasing overall volume for both department and store.
- Developed strong relationships with beauty brand representatives, securing additional beauty advisor training, event support and customized tokens of appreciation for customers.
Regional Beauty Director
Nordstrom
10.2011 - 06.2020
- Supported 21 Full line stores.
- Organized seasonal development workshops (in person) for an elite team of beauty stylists & fragrance experts within the region. This ensured they were the experts in the latest beauty techniques and trends.
- Developed online training programs with a film crew and guest presenters and allowing for more frequent high level trainings. This strategy is still in process today.
- Planned, prepared and hosted seasonal beauty trend shows featuring 18-21 presenters and seating 300-800 customers per show. Developed strong vendor relationships and leveraged their support including collaborating on special TOAs for event days only. These events drove anywhere from $400K -$950K per event.
- Responsible for coordinating and hosting opening day beauty bash for three store openings serving 500-1,000 customers prior to the store opening. Represented Nordstrom as a Regional Beauty Expert for local press opportunities.
- Coordinated vendor trainings for all beauty advisors prior to store openings.
- Supported the Division Regional Managers with key event & seasonal planning meetings. Implementing targeted marketing strategies for beauty products to increase sales and service.
- Anniversary Cup recipient for two years for exceptional year over year results.
Buyer (Financial & Market)
Nordstrom
08.2001 - 09.2011
- Regional Financial Buyer: Managed financial plans, event planning, staffing, customer satisfaction, merchandising, recommendation of merchandise based on customer needs, leadership and people development in 18 stores. Built long term relationships with Vendors, Regional Merchandise Managers and in store teams for daily support and strategic planning on a regular basis. Identified new resources and created promotional plans to sell them.
- National Assistant Replenishment Buyer: Collaborated on the restructure of a regional buying responsibility to a national structure supporting 18 Southern California stores to over 100 National stores. Led in transitioning and use of systems and programs to run an efficient weeks of supply while growing the business. Negotiated launch strategies to deliver consistent results.
- National Assistant Events Buyer: Coordinated promotional and launch calendars to seamlessly handle events. Negotiated with vendors and buyers to support event buys by store. Built strong vendor relationships and secured business development opportunities through events and promotions to penetrate untapped markets and increase sales.
Related Skills: Business Development Opportunities, Cross-functional Collaboration, Account Management, Problem Resolution, Project Management, Regulatory Compliance - National Market Buyer: Responsible for the marketing and development, new and existing product launch selling initiative strategies and merchandise management with vendor partners and buying team with a goal of driving profitability for top volume national vendor accounts. Responsible for sharing a clear vision of seasonal programming and selling initiative opportunities with Retail Directors and Regional Merchandise Managers to execute at the store level to drive results. Budget responsibility for all marketing initiatives. Managed 118 stores nationwide.
Education
Bachelor of Arts - Business
California State Polytechnic University, Pomona
Pomona, CA06-1995
Skills
- Training presentations
- Strategic planning
- Sales training and development
- Relationship building & mentoring
- Multi-unit management
- Account growth
- Digital Strategy
- Powerpoint & excel proficient
- Territory and account management
- Team recruiting and onboarding
- Business needs assessment
- Analytical problem solver
Timeline
Area Sales Manager
Nordstrom
09.2022 - 04.2025
Beauty Department Manager
Nordstrom
06.2020 - 08.2022
Regional Beauty Director
Nordstrom
10.2011 - 06.2020
Buyer (Financial & Market)
Nordstrom
08.2001 - 09.2011
Bachelor of Arts - Business
California State Polytechnic University, Pomona
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