Summary
Overview
Work History
Education
Skills
Timeline
53
Cindy Tjon

Cindy Tjon

Irvine,CA

Summary

Dynamic Area Sales Manager with a proven track record at Nordstrom, excelling in strategic planning and relationship building. Spearheaded initiatives that boosted sales and customer satisfaction, while training high-performing teams. Recognized for enhancing productivity and achieving volume growth through effective service & sales trainings and staff development.

Overview

33
33
years of professional experience

Work History

Area Sales Manager

Nordstrom
09.2022 - 04.2025
  • Increased service and sales by developing and implementing strategic sales plans for my assigned market.
  • Launched and trained new service & selling initiatives across all departments to volume in store and online. This lead to over $2.5M is sales running an 11% increase on our digital platform exceeding the company average.
  • Prepared training presentations for managers and sellers and hosted in person and online trainings to maximize the attending audience.
  • Trained and developed a successful Styling team in each store consistently driving over $33M in volume achieving and exceeding monthly & annual targets & KPIs.
  • Trained and supported Customer Relations Coordinator team to maximize customer outreach, in store department driven events and overall customer experience. Exceeded company average of booked appointments (113% over company average and 8% over LY) and volume. Total volume contributions of $46M, +78% increase to the year prior.
  • Enhanced team productivity and performance by providing ongoing coaching, training, and mentoring to managers and selling teams.
  • Fostered a positive work environment and built strong relationships within the managers and selling teams by encouraging open communication, teamwork, and mutual support.

Beauty Department Manager

Nordstrom
06.2020 - 08.2022
  • Re-opened the store after closing for Covid, managing a staff of 40 beauty advisors growing to a staff of 65.
  • Fostered team spirit among beauty advisors by organizing team-building activities leading to improved morale.
  • Trained new employees on updated post-Covid store operations, product knowledge, and Nordstrom service standards and the Beauty 5 point selling standard.
  • Conducted regular performance evaluations of team members, offering constructive feedback to improve skills and increase volume and support for professional growth.
  • Maintained impeccable merchandising standards allowing both the selling team and customers a seamless shopping experience.
  • Developed strong relationships with beauty brand representatives, securing additional beauty advisor training, event support and customized tokens of appreciation for customers.

Regional Beauty Director

Nordstrom
10.2011 - 06.2020
  • Supported 21 Full line stores in Southern California.
  • Planned, prepared and hosted seasonal beauty trend shows (8-10 each season) featuring 18-21 presenters and seating 300-800 customers per show. Developed strong vendor relationships and leveraged their support including collaborating on special TOAs for event days only. These events drove anywhere from $400K -$950K per event.
  • Responsible for coordinating and hosting opening day beauty bash for store openings serving 500-1,000 customers prior to the store opening. Represented Nordstrom as a Regional Beauty Expert for local press opportunities.
  • Organized seasonal development workshops (in person) for an elite team of beauty stylists & fragrance experts within the region. This ensured they were the experts in the latest beauty techniques and trends.
    Developed online training programs with a film crew and guest presenters and allowing for more frequent high level trainings. This strategy is still in process today.
  • Planned, prepared and executed vendor trainings for 25-30 vendors for all beauty advisors prior to store openings.
  • Supported the Division Regional Managers with key event & seasonal planning meetings. Implementing targeted marketing strategies for beauty products to increase sales and service.
  • Anniversary Cup recipient for two years for exceptional year over year results.

Buyer (Financial, Replenishment & Market)

Nordstrom
08.2001 - 09.2011
  • Regional Financial Buyer: Managed financial plans, event planning, staffing, customer satisfaction, merchandising, recommendation of merchandise based on customer needs, leadership and people development in 18 stores. Built long term relationships with Vendors, Regional Merchandise Managers and in store teams for daily support and strategic planning on a regular basis. Identified new resources and created promotional plans to sell them.
  • National Assistant Replenishment Buyer: Collaborated on the restructure of a regional buying responsibility to a national structure supporting 18 Southern California stores to over 100 National stores. Led in transitioning and use of systems and programs to run an efficient weeks of supply while growing the business. Negotiated launch strategies to deliver consistent results managing over $200M in revenue.
  • National Assistant Events Buyer: Coordinated promotional and launch calendars to seamlessly handle events. Negotiated with vendors and buyers to support event buys by store. Built strong vendor relationships and secured business development opportunities through events and promotions to penetrate untapped markets and increase sales to over $300M.
    Related Skills: Business Development Opportunities, Cross-functional Collaboration, Account Management, Problem Resolution, Project Management, Regulatory Compliance
  • National Market Buyer: Responsible for the marketing and development, new and existing product launch selling initiative strategies and merchandise management with vendor partners and buying team with a goal of driving profitability for top volume national vendor accounts. Responsible for sharing a clear vision of seasonal programming and selling initiative opportunities with Retail Directors and Regional Merchandise Managers to execute at the store level to drive results. Budget responsibility for all marketing initiatives. Managed 118 stores nationwide.

Education

Bachelor of Arts - Business

California State Polytechnic University, Pomona
Pomona, CA
06-1995

Skills

Results-driven leader with a strong background in multi-unit management and strategic planning, specializing in sales training, team development, and business growth Skilled in designing and delivering impactful training presentations that enhance performance and drive account growth Adept at building strong client relationships, mentoring teams, and leading high-performing recruitment and onboarding initiatives Proven ability to assess business needs, implement tailored digital strategies, and manage complex territories and accounts with precision Highly proficient in PowerPoint and Excel, leveraging analytical problem-solving skills to identify opportunities and execute scalable solutions

Timeline

Area Sales Manager

Nordstrom
09.2022 - 04.2025

Beauty Department Manager

Nordstrom
06.2020 - 08.2022

Regional Beauty Director

Nordstrom
10.2011 - 06.2020

Buyer (Financial, Replenishment & Market)

Nordstrom
08.2001 - 09.2011

Bachelor of Arts - Business

California State Polytechnic University, Pomona

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