Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Barista

CINDY K. SMITH

Market Manager
Perrysburg,OH

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Assistant Market Manager

Promedica Healthcare System
Toledo, OH
03.2018 - Current
  • Market on the Green
  • Anaging market trainees and mentoring them to obtain qualifications to move into permanent positions within the ProMedica system
  • Devised strategies to boost sales and maintain customer engagement
  • Implemented procedures to increase SNAP sales
  • Community consultant for organizations hoping to open a non-profit grocery store.
  • Networked in market to build partnerships and connections with prospects.
  • Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
  • Coached sales team members in effective selling strategies and closing techniques.
  • Traveled to customer sites to demonstrate products, answer questions and close contracts.
  • Made strategic and successful decisions by documenting and tracking sales activities.
  • Qualified and handed off prospects ready for next steps in sales process.
  • Directed work of sales professionals at multiple offices
  • Serviced accounts regularly to effectively upsell and cross-sell core and peripheral products.
  • Built brand awareness in local market and increased penetration with proactive strategies.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Supervised marketing and planning activities to exceed segment sales and margin goals.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Created printed marketing materials designed to drive campaigns.
  • Provided research and development on products to showcase benefits and retain customers.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Increased profit margins by through maximizing new product introductions.
  • Achieved profitability goals by developing and implementing commercial activities.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Met deadlines, exceeding expectations and effectively rolling out campaign.
  • Supervised marketing and planning activities to exceed segment sales and margin goals.

Nutrition Service Specialist

The Toledo Hospital, Nutritional Services
Toledo, OH
10.2012 - 03.2018
  • Prepare high quality meals
  • Meet business demands while ensuring patient satisfaction
  • Follow department of health guidelines.
  • Inspected equipment to diagnose operational issues.
  • Provided primary customer support to internal and external customers.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Adhered to safety protocols and policies to reduce workplace hazards.
  • Streamlined repair processes to minimize day-to-day downtime and increase overall productivity.
  • Adjusted original installation plan and reviewed installations for compliance with local codes and good operating practices.
  • Cultivated customer loyalty, promoted repeat business and improved sales.
  • Answered customer telephone calls promptly to avoid on-hold wait times.
  • Offered advice and assistance to customers, paying attention to special needs or wants.
  • Recommended products to customers, thoroughly explaining details.
  • Collected customer feedback and made process changes to exceed customer satisfaction goals.
  • Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
  • Communicated with vendors regarding backorder availability, future inventory and special orders.
  • Developed community reputation through commitment to customer satisfaction and strong client relationships.

Team Leader Manager

Meijer
Toledo, Ohio
05.2009 - 10.2012
  • Lnc
  • Inventory Analysis
  • Anages Deli/Bakery department
  • Budget and inventory control
  • Shipping and Receiving, Record Monitoring, Forward projection and estimates to District Manager
  • Filed and completed retail finances
  • Communication with vendors and customers.
  • Drove performance of staff by creating incentives and positive work atmosphere and administering recognition and rewards programs.
  • Administered monthly and annual reviews to direct reports and set clear and measurable goals, action plans and follow-up procedures.
  • Stayed calm, collected and logical during stressful moments to identify and implement optimal solutions.
  • Resolved customer service issues by finding immediate solutions, increasing customer confidence and decreasing escalations to executive office.
  • Implemented new processes to streamline workflow within team, averaging hours of additional productivity per day.
  • Collaborated with sales team to set monthly funding goals and tracked progress using.
  • Identified and corrected deficient performance and behaviors to achieve maximum productivity.
  • Managed security of team members and sporting events to protect players and families.
  • Monitored incoming calls and provided feedback to associates to improve quality of service.
  • Increased productivity by and revenue streams by through effective change management practices.

Manager

B.P. Oil
Perrysburg, OH
07.2006 - 05.2009
  • Meeting business demands while ensuring satisfaction of customer
  • Assisted with the implementation of improvement and procedures within the department
  • Balanced company drawers, operated cash registers, while organizing paperwork.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
  • Evaluated report data to proactively adjust and enhance operations.
  • Compiled data highlighting key metrics to report information, determine trends and identify methods for improving store results.
  • Onboarded new employees with training and new hire documentation.
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
  • Directed staff and managed annual capital budget.

Education

Henry Ford High
Detroit Michigan
06.1987

Skills

  • Product Promotion
  • Time Management
  • Strategic Marketing
  • Microsoft SharePoint
  • Relationship Building
  • Corporate Communication
  • Promotional Events
  • Conflict Resolution
  • Detail-Oriented
  • Customer Retention Strategies
  • Sales Forecasting
  • Complex Problem Solving

Accomplishments

  • Resolved product issue through consumer testing.
  • Supervised team of 9 staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Certification

Henry Ford High School 1987 Detroit, MI

Timeline

Assistant Market Manager

Promedica Healthcare System
03.2018 - Current

Nutrition Service Specialist

The Toledo Hospital, Nutritional Services
10.2012 - 03.2018

Team Leader Manager

Meijer
05.2009 - 10.2012

Manager

B.P. Oil
07.2006 - 05.2009

Henry Ford High

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CINDY K. SMITHMarket Manager