Citeria M. Plummer
Jacksonville
Summary
I am a Marketing professional with over 7 years of experience in B2B and B2C industries. I have a wide range of digital marketing experience as well as experience in product merchandising. I'm both analytical and creative, allowing me to create campaigns that engage and drive results.
Overview
8
8
years of professional experience
Work History
Member Marketing Specialist
HealthJoy
03.2024 - Current
- Supports in building the strategy and execution of all member-facing initiatives to help drive HealthJoy app utilization: Email, SMS, webinars, activation & onboarding flows and push notifications
- Creates member-facing content for all HealthJoy products
- Develops new marketing campaigns to keep content fresh and engaging for members
- Defines and plan executions of member facing strategies by partnering with Product Marketing Managers on new product launches
- Identifies the member audience’s needs and partners with the Member Marketing Lead to develop member personas, new segment creation, A/B testing etc
- Analyzes and reports on member marketing campaign performance
- Works with the Data Team to track metrics such as product enrollments, user logins, etc
- Collaborates with stakeholders such as Member Services and Clinical Coaches to ensure member-facing messaging is consistent across all channels
- Works with Product Engineers to implement new technical releases
- Supports client-facing team members of HealthJoy on urgent needs and issues that arise
Interim Email & SMS Manager, Email Technical Specialist
LASCANA
04.2020 - 02.2024
- Manages 1M+ Email and 200K+ SMS subscriber lists in Attentive and Acoustic Campaign platform: daily campaigns, targeted campaigns, automated journey flows, and transactional emails
- Responsible for list segmentation, A/B testing, list hygiene, metric insights
- Plans content and promotional calendar for both email and SMS channels
- Strategizes automated journey development and logic improvements
- Analyzes metrics, creates weekly and monthly KPI reports based on our email and SMS channels
- Presents findings and recommendations with upper management
- Coordinates with multiple departments across the team for campaign development and special projects: graphic designer, web merchandise team, U.S and German merchants, IT etc
- Implements and improves workflow processes to increase team efficiency in daily tasks
- Assists with the customer loyalty program initiatives
- Creates and runs SQL database queries as needed for targeted email campaigns
- Assists with website homepage updates as needed
- Develops semiannual 'new styles' survey for customers to help determine next season's assortment
Sweepstakes Partnership Manager
FindKeep.Love
10.2019 - 04.2020
- Created targeted sweepstakes in partnership with B2C business clients for their customer acquisition efforts through email marketing: Birchbox, CB2, White House Black Market, Keds, Hello Fresh etc
- Relationship manager for brand clients with average list sizes of 75k+: Education on services, email drip campaign assistance, sweepstakes performance updates, email opt-ins acquired etc
- Planned and managed 4-5 sweepstakes projects per month through completion: Securing lead brand and participating co-brands, key demographic research, ensuring reach is between 600k-10M, opt-in list monitoring
- Communicated daily with multiple internal business units: Sales, Finance, Design, Email campaign specialists
- Lead and provided guidance to the team on various projects assigned by Founder/CEO: New client outreach efforts, client re-engagement tests etc
Marketing Coordinator
The Adecco Group
05.2018 - 08.2019
- Managed Adecco USA Facebook, LinkedIn, Twitter and Instagram: planned, developed and implemented content calendars, analyzed and reported performance metrics from Google Analytics, engages daily with audience
- Managed Adecco USA email newsletter, 100k+ subscribers: plans content quarterly, practices audience segmentation, analyzes performance metrics through Emma platform, performs A/B testing
- Created, optimized, and analyzed bottom-of-funnel paid Facebook ad campaigns
- Managed annual spend
- Created UTM tracked ads that pulled data into Google Analytics and Google Data Studio for reporting for the business
- Assisted and managed marketing initiatives for the 400+ Adecco USA branch locations: organic and paid Facebook campaigns, app push notifications, vendor communication, created branded flyers, posters etc
- For recruitment efforts
- Oversaw Adecco USA blog site: uploaded new blogs via WordPress, refreshed existing content, improved blogs for SEO performance and continuously worked with SEO strategy team
- Managed and assisted various marketing projects at all life cycle stages: National technology pilots, app launches, photoshoots, videos, collateral updates etc
- Planned and implemented social media marketing campaigns for Adecco USA programs and partnerships: Adecco Military Alliance, US Olympics Committee, CEO for 1 Month
- Maintained Adecco USA promotional item website: proposed/implemented new site restructure for ease of use, managed inventory, sourced giveaway items for national events, reviews orders placed through site for approval
- Performed research and analysis into industry competitors and other marketing tactics
- Provides recommendations based on findings
- Implemented and monitored Adecco USA Facebook page chat bot: responded to outstanding inquiries, optimized for best performance
- Assisted Public Relations Director during Adecco USA crisis situations: hourly social media monitoring, Brandwatch alert setup etc
Marketing Analyst Internship
Astadia-Where Enterprise Meets Cloud
06.2017 - 05.2018
- Managed and planned content for company social media accounts: Facebook, LinkedIn, Twitter, Instagram
- Analyzed marketing metrics from HubSpot, Google Analytics and Google AdWords accounts
- Performed research into Marketing Qualified Leads and passed over to the Sales team
- Proofread and revised internal tech blog post submissions for company website
- Managed company SharePoint marketing folder
- Managed company Vistaprint account and responsible for ordering all print material and promotional items
- Assisted with various projects as assigned Ex: brand refresh tasks, website updates etc
Education
Bachelor of Business Administration - Marketing
University of North Florida, Coggin College of Business
Jacksonville, FL12.2017
Skills
- Attentive
- IBM/Silverpop Acoustic Campaign
- Customerio
- HubSpot
- Hootsuite
- Dreamweaver
- InDesign
- Photoshop
- Canva
- Looker
- SQL
- Google Analytics
- Asana
- Email/SMS automation
- Social media
- HTML
Professional Development
University of North Florida, Online Program: Oracle SQL and PL/SQL Developer with Crystal Reports, 02/22, 02/23
Timeline
Member Marketing Specialist
HealthJoy
03.2024 - Current
Interim Email & SMS Manager, Email Technical Specialist
LASCANA
04.2020 - 02.2024
Sweepstakes Partnership Manager
FindKeep.Love
10.2019 - 04.2020
Marketing Coordinator
The Adecco Group
05.2018 - 08.2019
Marketing Analyst Internship
Astadia-Where Enterprise Meets Cloud
06.2017 - 05.2018
Bachelor of Business Administration - Marketing
University of North Florida, Coggin College of Business
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