Ciera Henry

Designed marketing materials and created visual content to support various marketing initiatives resulting in increased brand awareness, movement of previously stagnant product, and an overall boost in customer literacy regarding product.

Conceptualized and designed social media campaigns resulting in a 15% increase in social media engagement within the highest spending tier of customers.

Quarterly assessments of patients physical, emotional, social, and financial needs to ensure comprehensive care provision. This includes working to make structural changes to the flow of patients in the dispensary as well as curate what information is readily available specific to each dispensary's need.

Increased Average Ticket Sales by 10.2 % overall lift for the month of March using printed promotional materials and advising retail associates how to upsell slower moving product.

Collaborated with management and clinical staff to develop educational materials for patients, enhancing their understanding of cannabis education, treatment options, and other state resources available to them.

Product Development Partnership Gentle Bull Studios (Hartford, CT)

Product Development Partnership with Warm Jungle LLC (Hartford, CT)

Private Event Partnership with Lunascence LLC (Hartford, CT)

Multimedia Partnership with His & Hers Show ESPN (Bristol, CT)

Conducted in person research studies to gain insights into consumer preferences and inform marketing strategy development.

Boosted foot traffic 2.1 % and customer experience scores 5.3% over the course of a month from by working in partnership with American School for the Deaf to conduct a class that would help bridge the gap between our hearing partners and our Deaf community (located within a mile radius of two of store locations).

Worked directly with product development teams to create and maintain marketing materials for sales promotions as well as implementing new standards for product making.

This role also includes working one on one with partners and customers to identify needs and challenges and provide solution-oriented campaigns.