Accomplished VP Sales and Marketing at OXEN Technology, adept in team leadership and strategic thinking, spearheaded growth initiatives and organizational restructuring, leading to business expansion. Skilled in relationship building and leveraging technology for efficiency, consistently exceeded targets and fostered a culture of continuous improvement and client satisfaction.
Hi, I’m
Cynthia "Kelle" White
Wichita,KS
Summary
Overview
15
years of professional experience
Work History
OXEN Technology
VP Sales and Marketing
11.2019 - Current
Job overview
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated as part of leadership team to develop strategic initiatives and long term goals.
- Spearheaded organizational restructuring initiatives to achieve new business growth.
- Represented organization at industry conferences and events.
- Oversaw divisional marketing, advertising and new product development.
- Formulated and executed strategic initiatives to improve product offerings.
- Managed financial planning and budgeting process for sales, marketing and company growth.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Identified opportunities to improve business process flows and productivity.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Established and directed successful programs focused on client satisfaction and retention.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
- Negotiated favorable contract terms with vendors, leading to significant cost savings while maintaining product quality and timely delivery.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
OXEN Technology
Business Development Manager
11.2017 - Current
Job overview
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Excelerate Digital
Major Account Executive
03.2017 - 11.2017
Job overview
- Managed a portfolio of high-profile accounts, ensuring customer needs were met promptly and efficiently.
- Expanded client base by proactively identifying new business opportunities and conducting market research.
- Increased customer satisfaction by developing and maintaining strong relationships with key accounts.
- Actively participated in industry events and conferences, networking with potential clients to uncover new business opportunities.
- Set meetings and managed obligations to achieve established goals and commitments.
COX Automotive
Dealer Success Consultant
02.2015 - 03.2017
Job overview
- Built customer loyalty and retention by delivering excellent experiences.
- Boosted territory sales by effectively identifying and targeting new business opportunities.
- Exceeded territory sales targets consistently, contributing to the overall success of the team and company growth initiatives.
LJTS Media Group
Regional Sales Manager
07.2009 - 02.2015
Job overview
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
- Managed team of 8 regional sales representatives and consistently achieved high sales targets.
Education
Central Business CollegeWichita, KS
Certification in Business from Business
02-1985
University Overview
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Agent of Change
- Strategic Thinking
Timeline
VP Sales and Marketing
OXEN Technology
11.2019 - Current
Business Development Manager
OXEN Technology
11.2017 - Current
Major Account Executive
Excelerate Digital
03.2017 - 11.2017
Dealer Success Consultant
COX Automotive
02.2015 - 03.2017
Regional Sales Manager
LJTS Media Group
07.2009 - 02.2015
Central Business College
Certification in Business from Business
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