Ashley Butler
Brooklyn,NY
Summary
Ashley has over 10 years of Operational/Project Management experience working on various brand Campaigns. She was a Creative Program Manager on contract for the North American Stores Team at Amazon. She proactively led multiple end-to-end high velocity campaigns like Prime Day and Black Friday and also kicked off the Internet Famous and Customers Most Loved campaigns. Internet famous was Amazon’s influencer focused campaign where we featured viral products. Ashley was in charge of balancing timelines, managing resourcing workstreams, developing and enforcing processes that improved efficiency, and coordinating across multiple departments including Influencer team, Devices, and Prime. She oversaw execution and final deliverables between creative, strategy, operations, and marketing teams. She is comfortable preparing internal presentations and briefs,leading meetings, and being a key communicator across programs.
Here reference's at Amazon are:
- Zsuzanna Simon - NAS Head of Operations
- Ali Boisvert - NAS Creative Director
Overview
16
16
years of professional experience
Work History
Creative Program Manager
Amazon
06.2022 - 02.2024
- Led end-to-end campaigns for high velocity programs; Prime Day, Prime Big Deals Day, Black Friday/Cyber Monday, Customers Most Love, Internet Famous, and Premium brands. Advertising was across multiple social channels
- Long term support of 'internet famous' our influencer focused social media campaign where we featured viral product Created managed timelines and managed workflows.
- Reviewed and provided feedback on briefs and strategies; managing modifications to briefs
- Reconciled discrepancies in deliverable trackers
- Ensured seamless executions and oversaw final deliverables between Marketing and Creative team
- Developed templates for standard work back schedules
- Monitored resourcing and allocated creative hours
- Enforced and developed operational processes and SOPs
- Conducted post-mortems, performance reviews, and lead project reviews Managed 3rd party agencies and coordinated interdepartmental dependencies (Influencers team, Fashion, AWS, Home, Executive leadership, Canada…)
- Composed RFPs Supported tracking analytics and sharing with leadership and creatives
Senior Brand Project Manager
Wunderman Thompson
08.2021 - 06.2022
- Drove social media workstreams and timelines
- Carried out branding campaign(OOH, digital, social, copy) and oversaw final deliverables
- Coordinated cross departmental teams- nationally and internationally
- Liaised between video production and account teams Created timelines and managed campaigns milestones Compiled and edited client-facing presentations
- Managed and reorganized DAM Tracked campaign progress and delegated production projects
- Mentored junior account team and provided efficiencies across AM/AM processes
- Developed Scopes of Work and Staff Plans
Senior Digital Creative Manager
Howard Hughes Corporate
06.2019 - 08.2021
- Developed new standard operating procedures for Creative team
- Oversaw all digital project requests, including digital banners, website development, social media programs, and email campaigns
- Corrected and managed image library archives Coordinated Instagram campaigns and set up photoshoots Research management tools and implemented project management tool- Wrike
- Restructured the in-house studio and integrated digital team Implemented project management tool (Wrike) and managed communications with vendors
In-House Brand Design Project Management
Loews Hotels
10.2016 - 06.2019
- Lead Creative Manager for launching company-wide rebrand campaign; digital and print Implemented new design processes and managed over 200 projects monthly
- Oversaw project deliverables for various departments and managed client relationships Internal expert of Digital Library and reviewed licensing usage rights contracts for photographers
- Coordinated Procurement team with sourcing print vendors and provided quotes Supported department led in building team and maintaining relationships with internal departments
Senior Group Manager for Digital/Social and Media Relations Teams
FleishmanHillard
01.2015 - 10.2015
- Social media trend and CRM research
- Executed client media tracking reports
- Planned marketing events- venue scouting, sourced vendors, catering, and sponsorships
- Supervised Media Relations freelancers
- Developed creative packaging for client visits, including printed materials,
- PowerPoint presentations, capabilities deck brochures Processed Purchase Orders, Express Orders, and financial discrepancies
Senior Research Coordinator
MWW Group
06.2013 - 10.2014
- Provided team management between three departments, reported directly to EVP and SVPs Gathered monthly analysis of digital platforms for clients
- New business and competitive research (concentration in CPG) Social media influencer and trend research
- Organizing budget plans and marketing calendars
Creative Coordinator
Grey Group
11.2009 - 06.2013
- Supervised and edited creative hours
- Researched creative references for commercial concepts/ inspiration
- Supported 4 Executive Creative Directors, Digital Creative Director, and 13 Creatives Coordinated daily activities, internal and external meetings, interviews, edits, shoots, presentations, and conferences
- Made domestic and international travel arrangements and processed expense reimbursement
Freelance Production Manager
Harlem’s Fashion Row
07.2011 - 10.2012
- Collaborated with and reported to CEO/Founder
- Gathered creative resources and assisted designers with creative development
- Managed casting calls, dress rehearsals, and backstage
- Processed event insurance and legal preparations for Fashion Week showcase
- Assigned production projects to staff Researched venues and sourced props for fashion events
Public Relations and Showroom Associate
Bismark Phillips Communications and Media
06.2009 - 10.2009
- Sample trafficking for photo shoots, appearances, personal clients, and magazines
- Processed apparel transfers and inventory Confirmed and finalize invitee list and seating charts and handled guest/ door book in tents during fashion week Media monitoring
Jr. Account Executive
Interep National Radio Sales
12.2007 - 11.2008
- Provided full administrative support for Director of Sales Managed financial discrepancies between radio stations and clients Scheduled, confirmed, and revised national radio commercials Compiled national research and collected competitive data Liaison between advertisers and over 500 radio traffic managers Handled various clerical functions such as filing, faxing, and photocopying
Education
Project Management Certification -
University of California, Irvine
01.2016
Certificate in PowerPoint -
Technical Institute of America
New York, New York01.2014
Bachelor of Arts in Advertising -
Temple University
Philadelphia, PA01.2007
Intensive Graphic Design Course -
Temple University
01.2006
Skills
- Campaign Operations and Mgmt
- Social Media and Influencer Operations
- Problem-Solving
- Creative/Design/Marketing Project Management
- Detail Oriented
- Logistics/Event Planning
Timeline
Creative Program Manager
Amazon
06.2022 - 02.2024
Senior Brand Project Manager
Wunderman Thompson
08.2021 - 06.2022
Senior Digital Creative Manager
Howard Hughes Corporate
06.2019 - 08.2021
In-House Brand Design Project Management
Loews Hotels
10.2016 - 06.2019
Senior Group Manager for Digital/Social and Media Relations Teams
FleishmanHillard
01.2015 - 10.2015
Senior Research Coordinator
MWW Group
06.2013 - 10.2014
Freelance Production Manager
Harlem’s Fashion Row
07.2011 - 10.2012
Creative Coordinator
Grey Group
11.2009 - 06.2013
Public Relations and Showroom Associate
Bismark Phillips Communications and Media
06.2009 - 10.2009
Jr. Account Executive
Interep National Radio Sales
12.2007 - 11.2008
Project Management Certification -
University of California, Irvine
Certificate in PowerPoint -
Technical Institute of America
Bachelor of Arts in Advertising -
Temple University
Intensive Graphic Design Course -
Temple University