Summary
Overview
Work History
Education
Timeline
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CAROLYN THOMSON

Chicago,IL

Summary

Hardworking and motivated professional with comprehensive experience in integrated planning for blue-chip clients. Proven track record in strategic planning and collaboration to achieve client objectives, with expertise in fostering strong client relationships, and delivering measurable outcomes.

Overview

10
10
years of professional experience

Work History

Manager - Associate Manager - Senior Associate

State Farm | OMD, Omnicom Media Group
Chicago, IL
07.2019 - Current
  • Managed a full portfolio of products for a blue-chip company, driving strategic growth.
  • Executed end-to-end campaign management, developing, and implementing integrated media strategies to meet client objectives.
  • Managed marketing budgets exceeding $500 million annually.
  • Established audience insights and consumer journey expertise, implementing innovative audience solutions.
  • Demonstrated effective leadership during times of organizational transitions and crisis situations.
  • Facilitated strong client and vendor communications to enhance collaboration and project success.

Strategy Associate

Kellogg's | Starcom, Publicis Media
Chicago, IL
05.2018 - 05.2019
  • Developed integrated, insight-driven media plans to achieve campaign objectives across 12 portfolio products.
  • Maintained annual budget flowcharts for each brand, collaborating with investment teams to optimize $100 million in campaigns.
  • Executed Pringles 2019 Super Bowl campaign and Frosted Mini Wheats 2018 Big Food for Big Days campaign.
  • Implemented advanced targeting strategies to connect campaigns with consumers using insights and performance data.

Billing Liaison

Starcom, Publicis Media
Chicago, IL
12.2016 - 05.2018
  • Maintained accurate invoicing and reconciliation aligned with clearing dates.
  • Communicated directly with vendors and clients to ensure timely invoice reconciliation.
  • Analyzed discrepancies in invoices using agency-generated reports to identify issues.

Assistant Account Executive

Canteen Communications
Chicago, IL
08.2016 - 11.2016
  • Collaborated with co-CEOs as first external hire to influence strategic direction.
  • Streamlined deliverables and led weekly status meetings to enhance project tracking.
  • Conducted competitive analysis and developed strategic recommendations for client positioning.
  • Facilitated communication across teams to ensure project objectives were consistently met.

Advertising & Integrated Marketing Intern

Comadres Inc.
Chicago, IL
06.2015 - 08.2015
  • Supported the Board of Directors presentation for Raymundo's Inc. launch of first social media program.
  • Reported directly to agency President on general market and multicultural initiatives
  • Completed ad hoc requests throughout senior year of college after participating in a two-month summer internship.

Education

Bachelor of Arts - Psychology, Sociology, Anthropology

ALBION COLLEGE
Albion, MI
05.2016

Academic Summer Program -

CHICAGO CENTER FOR URBAN LIFE & CULTURE
Chicago, IL
06.2015

Timeline

Manager - Associate Manager - Senior Associate

State Farm | OMD, Omnicom Media Group
07.2019 - Current

Strategy Associate

Kellogg's | Starcom, Publicis Media
05.2018 - 05.2019

Billing Liaison

Starcom, Publicis Media
12.2016 - 05.2018

Assistant Account Executive

Canteen Communications
08.2016 - 11.2016

Advertising & Integrated Marketing Intern

Comadres Inc.
06.2015 - 08.2015

Bachelor of Arts - Psychology, Sociology, Anthropology

ALBION COLLEGE

Academic Summer Program -

CHICAGO CENTER FOR URBAN LIFE & CULTURE

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CAROLYN THOMSON