Airtable
Claire Benjamin
Marketing Coordinator
San Francisco,CA
Summary
High-energy marketing professional experienced in B2C brand marketing. Offering hands-on experience in the social media landscape and beyond.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Intern
Apartment List,
San Francisco, CA
04.2021 - 12.2021
- Developed and managed content calendar for Instagram, TikTok and Facebook - driving a consistent 25% registration rate and increasing revenue by 3.0% MoM.
- Launched foundational strategy for Brand’s TikTok channel – producing 100+ videos, growing audience size by 1,900% and averaging 10,178 impressions per video.
- Crafted a social partnership playbook and coordinated 7 end-to-end creator partnerships, from initial outreach and pricing to creative ideation and measurement, generating over 1.3M total impressions.
- Collaborated with design, research, and communications teams to develop multimedia content assets for social platforms, growing engagement rate by 23%.
- Conducted three promotional tests on Tiktok, evaluated results, and developed a plan for future promotions strategy.
- Coordinated monthly photoshoots for performance ads, landing pages and social platforms.
Fashion Model
TCM Models
Seattle, WA
06.2014 - 08.2020
- Attended fittings, shows, and shoots to advertise clothing to consumers
- Upheld high standards of professionalism in order to develop lasting relationships with clients
- Collaborated with stylists, art directors, and photographers to promote major brands such as Nordstrom, Nieman Marcus, and Zumiez.
Education
Bachelor of Science - Business Administration
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA 09.2017 - 06.2021
Skills
Adobe Creative Cloud
Copywriting
Social Media Management
Campaign development
Project support
Strategic planning
Relavent Projects
- Performed sentiment analysis using Twitter data and analyzed survey results to compare the behaviors and attitudes consumers have between the two dating apps, Tinder and Bumble. Created data visualizations to communicate key findings.
- Developed a beach gear brand, Sole e Ombra, and designed a logo, business card, social media post, brochure, and webpage that communicate the brand’s identity and appeal to the target market.
- Constructed a differentiation strategy for Netflix, which includes the launch of a social feature embedded within the platform, in order to sustain a competitive advantage amongst incoming competition.
Software
Asana
Chartio
Hootsuite
Sprout Social
Canva
Timeline
Marketing Intern
Apartment List,
04.2021 - 12.2021
Bachelor of Science - Business Administration
California Polytechnic State University-San Luis Obispo
09.2017 - 06.2021
Fashion Model
TCM Models
06.2014 - 08.2020