Claire Burnett
Summary
A multidisciplinary marketer that can identify unique trends to inform strategy as well as translate the complicated into simple, meaningful concepts that transform perceptions and drive action.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Content Manager, Executive Briefing Center
McKesson
10.2021 - Current
- Collaborate with stakeholders to define, build, and evangelize a new multifunctional and immersive experience.
- Craft McKesson external narrative as a diversified healthcare services leader through various communications channels such as interactive touch screen tables and displays, media broadcasts, websites, and social media.
- Manage financials, project timelines and cross collaboration between three external agencies, vendors, internal stakeholders as well as one direct report all on parallel workstreams.
- Serve as lead facilitator of presentations particularly focused on senior leadership.
- Manage one direct report and two external agencies.
Product Manager & Joyages Co-Founder
ACAP Healthworks
03.2018 - 09.2021
- Developed Joyages mental health application value proposition and increased Joyages.com website traffic by 36%.
- Defined product roadmap strategy by identifying appropriate audiences/use cases, stakeholder priorities and development needs, ultimately resulting in new business partnership with TalkSpace.
- Supported fellow product marketing leaders to develop strategic messaging frameworks, establish marketing milestones, generate sales collateral and onboarding materials.
- Managed backlog in Jira, KANBAN boards, project management tasks via Trello and lead scrum ceremonies with offshore agency.
Associate Business Development Manager
ACTIVE Network
01.2017 - 02.2018
- Ideated and managed strategic email marketing content for Active Network Sponsorship Engagement Platform.
- Produced two event industry-wide white papers in conjunction with Event Manager Blog & MeetingsNet which resulted in a 22% increase of YOY sales revenue and 201% increase in lead generation for 2017 fiscal year.
Account Executive
AT&T Sports, The Marketing Arm
12.2014 - 10.2015
- Managed and tracked all contractual assets and entitlements for 4MM + portfolio of domestic AT&T Sports Sponsorship business.
- Managed and provided quality assurance for all agency led on site brand activations across property portfolio.
- Managed competing expectations as well as facilitated communication between client, agency and property.
- TMA's Digital Mentorship Trainer: Taught and trained agency senior leadership on trends in current digital space.
Event Sales Coordinator
STAPLES Center - Anschutz Entertainment
09.2013 - 12.2014
- Sold $500,000 worth of event suite inventory in 2013-14 fiscal year.
- Managed content creation for all event suite focused marketing collateral.
- Created 13-14 customer service plan for annual entertainment plan holders.
- Tracked and reported weekly over $7MM worth of revenue for 250+ events.
Field Marketing Manager
Gatorade, Paragon Marketing Group
08.2012 - 09.2013
- Researched, pitched and booked strategic partnerships to expand brand outreach by 2.1 million youth athletes.
- Managed all on-site event logistics and activation for youth sports tournaments.
- Prepared and managed $1.2 million local budget
- Managed and trained brand ambassadors.
Education
MBA - Sport Business Management
University of Central Florida
MBA - Business Administration
University of Central Florida
Bachelor of Arts - Advertising & Public Relations
University of Central Florida
Skills
- Product & Project Management
- Brand & Content Strategy
- Campaign Management
- Event Marketing
- Strategic Planning
- Public Speaking
- Cross-Functional Leadership
- Verbal and Written Communication
Certification
IDEO Foundation in Design Thinking Mental Health First Aid Certificate 200 Registered Yoga Teacher Emotional Intelligence Practitioner Certification, IHHP
Affiliations
- Toastmasters
Timeline
Senior Content Manager, Executive Briefing Center
McKesson
10.2021 - Current
Product Manager & Joyages Co-Founder
ACAP Healthworks
03.2018 - 09.2021
Associate Business Development Manager
ACTIVE Network
01.2017 - 02.2018
Account Executive
AT&T Sports, The Marketing Arm
12.2014 - 10.2015
Event Sales Coordinator
STAPLES Center - Anschutz Entertainment
09.2013 - 12.2014
Field Marketing Manager
Gatorade, Paragon Marketing Group
08.2012 - 09.2013
MBA - Sport Business Management
University of Central Florida
MBA - Business Administration
University of Central Florida
Bachelor of Arts - Advertising & Public Relations
University of Central Florida
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