Claire Chandler
Summary
From developing impactful media strategies to building influencer partnerships and leading creative campaigns, Claire combines strategy and heart to build strong, lasting relationships between brands and their audiences. She's a thoughtful communicator who values authenticity and connection, excelling at driving media coverage and boosting brand visibility across industries.
Overview
5
5
years of professional experience
Work History
Sr. Public Relations Account Executive
Aker Ink
08.2024 - Current
- Spearheaded media pitching efforts, securing consistent coverage in both local and national outlets.
- Managed multiple PR and marketing accounts, ensuring strategic alignment and timely deliverables.
- Wrote and edited press releases, blog posts, and social media content to drive brand awareness.
- Conducted in-depth research on industry trends, identifying new opportunities for client visibility.
- Oversaw client communications, acting as a key liaison and ensuring project success.
- Enhanced client visibility through targeted media strategies, resulting in increased brand recognition across key demographics.
- Implemented targeted media outreach strategies, significantly boosting client media coverage and enhancing brand reputation.
Assistant Account Manager
Mack Media Relations
01.2024 - 08.2024
- Secured extensive local and national media coverage, significantly enhancing clients' visibility across various industries including food/beverage, hospitality, non-profit, and professional services.
- Cultivated and maintained strong relationships with media professionals. Often attending client media hits and segments to ensure successful coverage and representation.
- Developed and implemented tailored media relations strategies, resulting in measurable increases in brand awareness and engagement for clients.
- Drafted standout pitches and press releases, effectively communicating clients' key messages and securing high-impact media placements.
- Conceptualized, planned, and coordinated successful client events, enhancing public and media engagement while driving community relations and brand promotion.
US Communications Manager
Videndum Media Solutions
07.2023 - 01.2024
- US advocate for local relationships with ambassadors and influencers, ensuring amplification of global strategy to expand brand relevance across all channels in the US and Canada.
- Oversaw PR initiatives for brands, working closely as the liaison between Videndum and their agency of record.
- Managed Savage Universal's social media account, reaching over 36k followers and engaging with audience to encourage user-generated content.
- Advisor for central brand and communications team to ensure global media strategy has right tonality for US market, regularly consulting on social media content creation with international creators.
- Collaborated with internal partners to execute social media editorial plan, featuring timely marketing campaigns and product releases.
- Fostered strong partnerships with local influencers, enhancing brand authenticity and driving substantial growth in media reach and consumer trust.
Public Relations and Social Media Account Manager
Highnoon
08.2020 - 08.2023
- Orchestrated the management of multiple accounts, collaborating closely with clients to meet deadlines for deliverables.
- Successfully formulated and executed earned communications strategies for clients, resulting in extensive coverage and heightened brand awareness across various media outlets.
- Curated compelling content across multiple industries, significantly enhancing audience engagement and strengthening online brand presence.
- Tripled the company's social engagement through the management of Highnoon's social media accounts, showcasing the brand and client work in a captivating and creative manner.
- Conceptualized and executed influencer campaigns from inception to content creation, effectively raising awareness and visibility for client brands.
- Cultivated and maintained strong relationships with key media members and influencers, providing clients with valuable industry connections and enhancing their reach.
Education
Bachelor of Arts - Journalism and Mass Communication
Arizona State University
Phoenix, AZ01.2019
Skills
- Media Relations (Local & National)
- Content Strategy & Messaging Consistency
- Community Relations
- Writing & Editing (Press, Web, Social)
- Reputation Management
- PR Strategy
- Brand Awareness
- Media Training
- Event Planning
- Influencer Relations
- Thought Leadership Strategy
- Client Relationship Management
Timeline
Sr. Public Relations Account Executive
Aker Ink
08.2024 - Current
Assistant Account Manager
Mack Media Relations
01.2024 - 08.2024
US Communications Manager
Videndum Media Solutions
07.2023 - 01.2024
Public Relations and Social Media Account Manager
Highnoon
08.2020 - 08.2023
Bachelor of Arts - Journalism and Mass Communication
Arizona State University