Claire Edwards
Panama City Beach,FL
Summary
Creative Social Media Manager with proven record of success in building brand awareness, increasing followers, and creating engaging and high-performing content.
Overview
7
7
years of professional experience
Work History
Social Media and Marketing Manager
The Press
Panama City, FL
06.2023 - Current
- Manage all aspects of social media and digital marketing for The Press coffee shop
- Take product photos, create graphics, make videos and write content for print and digital marketing materials
- Plan and promote events.
Social Media Manager
Alaqua Animal Refuge
Freeport, FL
05.2022 - 05.2023
- Manage social media accounts and create daily content for Facebook (75k followers), Instagram (13.2k followers), and TikTok (1.1k followers)
- Responsible for taking photos and writing biographies for all new and existing animals
- Created and optimized promotional publications and related materials.
- Update website daily
- Assist with events both on-site and off-site
- Document cruelty cases with photo evidence
- Fill in as needed at front desk
- Assist in the care of animals
- Assist in Adoption and Volunteer departments
Content and Social Media Specialist
VintageView
Denver, CO
02.2021 - 12.2021
- Produce and schedule daily content for US and international social profiles
- Lead daily hashtag engagement efforts on Instagram with 11.3k followers
- Write monthly blogs
- Create monthly emails in Pardot
- Reworked existing social media strategy to better fit target audience
- Data management in Canto.
Assistant Manager
Aldo Groupe - Aldo Shoes
Indianapolis, IN
11.2019 - 07.2021
- Promoted from Associate to Sales Lead, then to Assistant Manager within a year
- Open/close the store
- Assist customers in the store and on the phone
- Set daily individual and store sales goals
- Count registers and prepare deposits
- Fulfill web orders
- Assist store manager with visual merchandising.
Content and Social Media Strategist
Cornerstone Advertising
07.2017 - 10.2018
- Implement social media plans and content for clients throughout the US
- Write blog content for clients
- Update WordPress sites
- Influence and manage clients' online reputation
- Create monthly reports on various areas to communicate with clients.
Education
BA in Journalism -
IUPUI
01-2016
Skills
- SEO
- Digital Marketing
- Marketing
- Email Marketing
- Social Media
- SEM
- Blogging
- Branding
- Copywriting
- Content Creation
- Social Media Management
- Adobe Creative Suite
- Photography
- Social media marketing
- Graphic design
- Content strategy
- Customer service
- Social media management
- Digital marketing
- WordPress
- Content creation
- Content marketing
- Email marketing
Timeline
Social Media and Marketing Manager
The Press
06.2023 - Current
Social Media Manager
Alaqua Animal Refuge
05.2022 - 05.2023
Content and Social Media Specialist
VintageView
02.2021 - 12.2021
Assistant Manager
Aldo Groupe - Aldo Shoes
11.2019 - 07.2021
Content and Social Media Strategist
Cornerstone Advertising
07.2017 - 10.2018
BA in Journalism -
IUPUI
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