Summary
Overview
Work History
Education
Skills
Accomplishments
Software And Tools
Timeline
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CLAIRE HELWIG

Dallas,TX

Summary

Senior Creative Director with a focus on brand development and digital marketing for both B2B and B2C sectors. Expertise in AI-driven marketing initiatives, social media strategy, and SEO optimization has strengthened engagement metrics and elevated brand visibility. Skilled in leading creative teams to execute high-impact campaigns that significantly improve e-commerce performance. Aiming to leverage creativity and strategic insights to further enhance brand growth across diverse platforms.

Founder of Clarity Threads, an inclusive fashion e-commerce brand, with a strong background in luxury hairstyling. Proven expertise in bespoke styling and creating high-end client experiences that enhance brand engagement and customer loyalty. Committed to leveraging strategic creativity and innovative marketing techniques to boost brand visibility and expand market presence.

Overview

7
7
years of professional experience

Work History

SENIOR CREATIVE DIRECTOR

EngageFlow
01.2023 - Current
  • Led brand development and marketing initiatives for EngageFlow, increasing engagement by 45% and improving brand positioning in the B2B sector
  • Designed and implemented high-impact content strategies across multiple digital platforms, resulting in a 30% increase in audience engagement and a 20% rise in conversion rates
  • Spearheaded AI-driven marketing campaigns, leveraging automation and performance data to optimize lead generation by 35%
  • Managed a cross-functional creative team of 10+, collaborating with designers, content strategists, and marketing professionals to enhance brand identity
  • Developed targeted SEO and paid ad strategies, optimizing organic and paid search performance to increase inbound leads by 50%

FOUNDER & CREATIVE DIRECTOR

Clarity Threads
01.2022 - Current
  • Built and scaled an e-commerce fashion brand, reaching $85K+ in sales within the first year and establishing a loyal customer base
  • Designed and launched 15+ unique apparel collections, generating viral marketing campaigns that led to a 150% increase in web traffic and a 40% boost in conversions
  • Developed and executed data-driven marketing strategies, leading to a 50% increase in organic search traffic and a 15% decrease in customer acquisition costs
  • Managed product development, fulfillment, and customer relations, achieving a 92% customer satisfaction rate
  • Optimized print-on-demand operations through Shopify, Printify, and Etsy, reducing production costs by 25% while maintaining high product quality

FREELANCE & SALON EXPERIENCE

01.2018 - Current
  • Specialized in high-end hairstyling, barbering, and makeup artistry, servicing over 300+ clients across weddings, photoshoots, and exclusive events
  • Managed personal branding and social media marketing, growing an Instagram following of 10K+ and increasing clientele by 180% in two years
  • Traveled for destination weddings and VIP styling, providing premium on-site hair and makeup services for high-profile clients
  • Earned certifications in advanced color techniques, Brazilian Blowouts, and hair extensions, maintaining a 98% client retention rate

LUXURY HAIRSTYLIST & CLIENT RELATIONS SPECIALIST

House of Dear Hair Salon
04.2021 - 12.2022
  • Provided luxury hairstyling services to a clientele of 200+ high-end clients, specializing in precision cuts, balayage, and high-end color transformations
  • Developed long-term client relationships, with 80%+ returning customers seeking personalized VIP-level experiences
  • Delivered advanced hair care treatments, leading to a 15% increase in premium service sales and an improvement in product upsells
  • Partnered with salon management on branding and social media, increasing engagement by 95% and helping grow the salon's client base

Education

Graphic Design & Marketing -

Colorado State University

Graphic Design & Marketing -

Metropolitan State University of Denver

Hairstylist & Barber Certification -

Academy of Cosmetology Arts
Denver

Skills

  • Creative Direction
  • Brand Strategy
  • AI-Driven Marketing
  • Automation
  • Luxury Hairstyling
  • Client Experience
  • SEO Optimization
  • Digital Strategy
  • E-Commerce Development
  • Shopify
  • Printify
  • Etsy
  • Social Media Marketing
  • Content Creation
  • Trend Forecasting
  • Fashion Merchandising
  • Client Relations
  • Business Development
  • Strategic Leadership
  • Growth Mindset
  • Team Building
  • Industry Expertise

Accomplishments

  • Redefined EngageFlow's brand strategy, increasing brand awareness and engagement by 45%.
  • Developed AI-driven marketing strategies that improved lead generation by 35% and streamlined automation efforts.
  • Scaled Clarity Threads into a profitable e-commerce brand, reaching $85K+ in sales within the first year.
  • Designed and executed viral marketing campaigns, leading to a 150% increase in web traffic and a 40% boost in conversions.
  • Built and managed high-performing creative teams, increasing the effectiveness of digital and social media initiatives.
  • Recognized in the luxury hairstyling industry, working with high-profile clients and exclusive salons.
  • Enhanced social media presence and branding strategies at House of Dear Salon, increasing engagement by 95% and driving new clientele.

Software And Tools

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • AI-driven marketing tools & automation
  • Shopify, Printify, Etsy, WordPress, Byword
  • Meta Business Suite, TikTok Ads, Google Analytics
  • Final Cut Pro, CapCut (Video Editing)

Timeline

SENIOR CREATIVE DIRECTOR

EngageFlow
01.2023 - Current

FOUNDER & CREATIVE DIRECTOR

Clarity Threads
01.2022 - Current

LUXURY HAIRSTYLIST & CLIENT RELATIONS SPECIALIST

House of Dear Hair Salon
04.2021 - 12.2022

FREELANCE & SALON EXPERIENCE

01.2018 - Current

Graphic Design & Marketing -

Colorado State University

Graphic Design & Marketing -

Metropolitan State University of Denver

Hairstylist & Barber Certification -

Academy of Cosmetology Arts

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