Claire Martinez
Denver,CO
Summary
California native, currently Colorado (and part-time Hawaii) transplant with seven years of public relations experience, both agency and in-house. Substantial experience developing and executing successful PR campaigns, skilled at creating positive relationships with media, stakeholders and clients. Cat mom with industry experience in consumer tech, outdoor, fashion, sports, entertainment and fitness spaces. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
PR & Comms Manager
PopSockets LLC
11.2020 - Current
- Produced and distributed internal and external communications.
- Developed and nurtured meaningful relationships with key media and content creators.
- Managed external PR agency to drive earned media coverage resulting in maintaining brand sentiment of 100% positive in Q3 '23, for second quarter in row.
- Worked alongside internal stakeholders to identify key goals to create comprehensive PR strategies.
- Collaborated on 360 degree brand marketing campaigns, most impactful was for plant-based product line.
- Managed PR box sends to media and content creators to generate editorial coverage, UGC content, and brand ambassadors.
Freelance - Public Relations Specialist
First Light Coffee Whiskey
08.2020 - 03.2021
- Developed PR/Communications strategy to spotlight new whiskey brand with local and national food + beverage media.
- Developed new product messaging and handled press inquiries.
- Drove foot traffic through earned media and social media content to local restaurants and bars in town that had FL whiskey featured in seasonal cocktail drink offerings.
- Secured editorial coverage with food & beverage media, generating steady flow of 3-5 pieces of coverage monthly.
- Increased brand exposure by securing podcast interview for company founders with industry-known whiskey podcast.
PR Account Manager + Events Coordinator
The Brand Amp
06.2016 - 06.2020
- Maintained extensive knowledge of clients' offerings and media presence, always working to increase brand footprint through earned media.
- Client industries included: tech, automotive, sports, entertainment, lifestyle, and fitness.
- Landed 2nd place of most secured press placements at 70+ person company in 2019.
- Managed celebrity and athlete red carpet appearances and media credentials during Super Bowl Week 2018.
- For off-road vehicle client, built country concert sweepstakes and experience for small WY town with artist, Jake Owen. Exceeded marketing KPIs, secured regional and national news coverage and artist interview with Billboard Magazine.
Education
Bachelor of Arts - Journalism, Public Relations
California State University, Chico
Chico, CA05.2016
Skills
- Earned Media & Media Relations
- Communications Management
- Owned Media & Content Strategy
- Detail Oriented
- Cision / PR Newswire Experience
- Adaptability In Fast Paced Environments
- Creative Writing
Timeline
PR & Comms Manager
PopSockets LLC
11.2020 - Current
Freelance - Public Relations Specialist
First Light Coffee Whiskey
08.2020 - 03.2021
PR Account Manager + Events Coordinator
The Brand Amp
06.2016 - 06.2020
Bachelor of Arts - Journalism, Public Relations
California State University, Chico
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