Claire Murphy
Tyler,TX
Summary
Results driven marketing and training leader with more than 30 yrs experience ranging from the entertainment business to residential multifamily industry.
Overview
32
32
years of professional experience
Work History
VP of Associate Development
Quarterra
Dallas, TX
07.2016 - Current
- Lead department of 6 trainers
- Collaborate with Recruiting Team for Marketing Opportunities
- Educational Program Development
- Provides Strategic Direction on Training Initiatives
- Develop and Execute New Associate Onboarding and Promotions Programs
- Mentorship and Leadership Training
- Career Pathing and Staff Development Strategy
- DiSC Program Lead.
EVP of Client Strategy
Threshold agency
Austin, TX
07.2015 - 09.2016
- Detailed Market Research and Comp Analysis
- Branding and Creative Development of New Development, Acquisitions and Repositioning's
- Developed and implemented leasing and marketing strategies for student, senior, conventional multifamily and rental housing markets
- Management of SEO/SEM/PPC Digital Campaigns
- Public relations, social media and reputation management
- New business development
- Staff development and onboarding
- Tripled company sales growth within one year.
VP of Marketing and Training
Grand Campus Living, a division of Lincoln Property Company
Dallas, TX
05.2010 - 07.2015
- Provided marketing support and services for over 14,000 student living beds in various markets across the country
- Developed comprehensive sales plans for new development, acquisition and stabilized assets
- Developed and implemented leasing and marketing strategies for new development, acquisition, stabilized communities and those currently going through repositioning and renovations
- Developed marketing forecasts and budgets
- Developed and executed short term and long term profitable sales growth strategies for student housing communities
- Provided strategic direction on promotions, resident communications, field marketing and national branding initiatives
- Worked directly with Development, Construction, Asset Management, Business Intelligence, Revenue Management and Operation
- Directs and manages internal marketing team and works directly with marketing agencies and vendors
- Oversees all interactive marketing initiatives
- Analyze and review lead tracking data and ad source reporting
- Developed and coordinated all communication, documentation and methods of training national portfolio
- Assisted in the implementation of operational policies, procedures and programs
- Trained new corporate initiatives to on-site associates
- Trained and mentored all new employees
- Worked with VP's and Regional Managers to ensure training needs are met
- Ensured that all on-site associates participate and attend training programs
- Participate in the design, development and delivery of new training classes
- Ordered, reviewed and collected quarterly shopping reports.
Senior Director of Marketing North Central division
Greystar
Dallas, TX
01.2010 - 05.2010
- Developed and implemented sales and marketing strategies
- Created and implemented division participation in StJude's charity program
- Created and developed regional newsletter
- Single point of contact and standardized marketing processes for core national client: RREEFF
- Designed, developed and delivered various national marketing initiatives, including Social Media Guru program used throughout entire organization
- Developed quarterly operational and marketing audits
- Worked with SVP's, VP's, and Regional Managers
- Managed team of 2 marketing coordinators and provided national guidance for innovative strategies for national marketing team.
Director of Training and Development
JPI
Dallas, TX
01.1992 - 08.1996
- Started as onsite leasing agent promoted to assistant manager, property manager and to Director of Employee Training and Development within two years
- Created and developed first comprehensive management and new staff orientation and training programs, writing all materials and course booklets for national employee base of 1,500+
- Created company monthly newsletter, writing and editing articles
- Conducted and maintained 'secret shoppers' program for company, meeting with personnel to review and train in needed areas
- Developed and maintained all areas of policy, procedure and employee relations
- Organized and created themes for company parties and annual awards ceremony, working within budgetary guidelines
- Traveled extensively nationwide lecturing, providing on-site training and marketing for new lease up properties
- Opened first JPI Student housing property in College Station, Texas, hiring and training staff
- While managing student property lease up, exceeded expected leasing targets and was promoted to corporate office as Director of Training and Development
- Facilitated development of marketing plan and business objectives for Project 2000, an interactive 'apartment of the future' and brand identity initiative in Richardson's technology corridor
- Developed and implemented sales and marketing strategies
- Managed $40 million multifamily development project in presale stage, working within budgetary guidelines to promote and market quick lease-up for property sale.
Education
Bachelor of Arts - Journalism
Texas A & M University
Skills
- Speaker at National Apartment Association Conference in Las Vegas and Chicago 4yrs
- Speaker at Student Housing Interface Conference 2 yrs
- Speaker at Apartment Internet Marketing Conference in Huntington Beach 2 consecutive years
- 2013 Interface Innovator Award, Best New Property under 200 beds
- 2016 Interface Innovator Award, Best Marketing & Lease-Up Program
- Freelance Marketing and Brand Development for Tart Bakery, Dallas, TX, Contract 2008-2010
- Freelance writer for Terri Hines Agency in Los Angeles for relaunch of Mann Theatres Grauman's Chinese Theatre, Contract 2001-2006
- Razorfish New York contributed information architecture on AT&T Small Business Website, Revlon, Christi's and Razorfish Websites, Employed 1997-1998
- VH1 New York, worked directly for President with fundraising efforts for City of Hope Foundation, Save the Music campaign, and events management of VH1's Fairway to Heaven Golf Classic, and VH1 Fashion Awards and VH1 Honors Copywriting for radio and print launches of Elvis Week and VH1 Honors, Contract 1996-1997
Affiliations
RepositioningQuarterra
- Completed Mel Robbins Launch Program (6 month)
- Certified Daniel Goleman Foundational Skills of EQ
Timeline
VP of Associate Development
Quarterra
07.2016 - Current
EVP of Client Strategy
Threshold agency
07.2015 - 09.2016
VP of Marketing and Training
Grand Campus Living, a division of Lincoln Property Company
05.2010 - 07.2015
Senior Director of Marketing North Central division
Greystar
01.2010 - 05.2010
Director of Training and Development
JPI
01.1992 - 08.1996
Bachelor of Arts - Journalism
Texas A & M University
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