Claire Santoro
ART DIRECTOR
Queens,NY
Summary
Accomplished Art Director with in-house experience in a DTC startup environment. Claire is a quality-oriented, quick-learner with an expansive wheelhouse; tackling everything from editorial photoshoots to commercial advertisements.
Overview
5
5
years of professional experience
Work History
ART DIRECTOR
BRAVO SIERRA / Echelon
12.2019 - 11.2022
- Created and curated abundant asset libraries for two separate brands that supported omnichannel strategies.
- Spearheaded launch campaigns for 15+ BRAVO SIERRA hygiene products, and 5 Echelon beverage iterations.
- Executed creative strategies for campaigns, brand decks, retail launches, and more with Marketing, Sales, and Production teams.
- Sourced and managed a roster of reliable freelance artists. - Ensured that brand guidelines were followed by all internal and external teams.
- Proactively researched industry trends, market developments, and creative software advancements to inspire new ideas and efficient workflows.
JUNIOR AGENT
Wilhelmina Models
08.2017 - 12.2019
- Proactively scouted artists (photographers, makeup artists, hair stylists, etc.) to sign to the agency.
- Managed and booked artists, maintaining all portfolios for New York, Chicago, Miami, and Los Angeles offices.
- Negotiated with high-end brands on commercial, editorial, and runway opportunities.
- Designed branded goods for marketing and client gifting.
- Stepped up to manage and grow the company's social media accounts.
PHOTO STUDIO ASSISTANT
SLIC Studios
06.2018 - 09.2018
- Regulated equipment rental and maintained the photography studios.
- Handled memberships and bookings; recruiting new clients in downtime.
- Launched and grew social media accounts for the company, leading to increased engagement, traffic and bookings.
- Assisted Production Managers on set as needed.
AGENT ASSISTANT
Trouble MGMT
06.2018 - 09.2018
- Tackled travel expenses and invoices for CEO and roster of artists.
- Created a system for organizing and submitting estimates, invoices, and other expenses.
- Implemented a method for sending newsletters of featured artists' work to previous and potential clients.
- Acted as a location scout and production assistant on editorial photoshoots for major publications.
Education
Bachelor of Fine Arts (BFA) - Photography & Related Media
Fashion Institute of Technology
New York, NY05.2019
Skills
- Photoshop
- After Effects
- Illustrator
- InDesign
- Figma
- Google Suite
- Creative Briefs
- Retouching
- Microsoft Excel
- Videography
- Graphic Design
- Project Management
Accomplishments
Achieved success with a dog-focused Instagram account, growing it from 0 to 30k+ followers between 2012 and 2015. Worked with companies like MARS, Marvel Studios, and Sony on campaigns, and was invited to events for Glossier, The Body Shop, PetCon, Lela Rose, etc.
Timeline
ART DIRECTOR
BRAVO SIERRA / Echelon
12.2019 - 11.2022
PHOTO STUDIO ASSISTANT
SLIC Studios
06.2018 - 09.2018
AGENT ASSISTANT
Trouble MGMT
06.2018 - 09.2018
JUNIOR AGENT
Wilhelmina Models
08.2017 - 12.2019
Bachelor of Fine Arts (BFA) - Photography & Related Media
Fashion Institute of Technology
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