Claire Trimble

• Launched new Illusive corporate/product positioning, brand identity, website launch and account based marketing strategy into Fortune 1000
• Recruited and hired marketing team within the first 3 months, including VP of product marketing, head of demand generation and head of corporate marketing and communications
• View from the Attacker, experiential campaign has yielded 70% growth in new leads, 500+ buying stage progression for target accounts and 200% growth in inbounds, year to date
• ABM and digital strategy has delivered $100+ million in new pipeline year to date
• Increased share of voice by 30% Q/Q
• Achieved Best Place to Work Award and won Killer Content Award for View from the Attacker Campaign

Continue to advise leadership team on matters related to marketing and long-term strategy

Lead global marketing and corporate communications

• Achieved exponential 2019 Sales Growth, tripling YOY revenue with more than 100 new customers adopting the recently introduced Lastline Defender NDR solution
• Expanded go-to-market strategy from OEM model to fully integrated network detection and response solution into the enterprise market
• Increased Share of Voice 15% Year over Year and confirmed Lastline in top 4 cyber analyst reports
• Hired and established marketing team in first 3 months, with new leaders for demand generation, partner marketing, corporate communications, threat intelligence and brand marketing
• Digital strategy Increased 2019 leads and MQL's by 450%
• Received 15 Prestigious Industry Recognition and Awards: 2019 awards included being named to Inc. 5000’s list of fastest growing private companies for the second consecutive year, Red Herring’s Top 100 and Mogul’s “Best Places to work for 2019

Led all global marketing, corporate communications, investor relations and business development functions

• Accelerated 100% revenue growth globally, doubling customer install base
• Managed investor relations and communications, partnered with CEO in seeking and closing Series A funding from a multi-billion dollar company and large financial institutions
• Developed and positioned Cryptographic Lifecycle Management as new market category with global Go-to-Market execution into the Enterprise, Government and OEM markets
• Launched new corporate story and messaging with new InfoSec Global website, corporate branding and assets
• Developed OEM strategy for the company, landing first OEM relationships with large industry players Synopsys and Entrust Datacard
• Launched PR and Awareness Campaign, landing first Cybersecurity Award - SINET 16 Innovators

Led Corporate Marketing, Americas Field Marketing and Channel Marketing functions

• Delivered all Demand Generation, planning and execution for the Americas Field Marketing and Channel Marketing functions including campaigns and programs driving 30% marketing contribution to pipeline
• Recruited marketing leadership and talent and established infrastructure and team, including VP of Corporate Communications, Director of Field Marketing and Senior Director of Channel Marketing
• Managed and lead all demand generation, digital, channel and field marketing teams delivering over $200 million in pipeline in 12 months
• Transformed demand generation approach towards prospect-centric, higher ROI demand campaigns with 4x higher marketing contribution to revenue
• Achieved double-digit pipeline growth by re-positioning company with new campaign messaging and brand identity
• Developed Global Partner Marketing strategy, programs and rewards resulting in the launch of the Fortinet Global Partner Portal to over 10,000 partners; increased partner engagement by 100% YoY
• DMR Channel and Commercial growth grew 50% year over year exceeding $50 million in revenue
• Awards: CRN’s 2016 Channel Chief, Women of the Channel and Power 100 List Awards
  

Director, Global Marketing Strategy, Planning and Operations: 8/13- 8/15

• Managed strategy and planning organization responsible for all enterprise business strategy, strategic marketing, portfolio management, budget management and business operations
• Spearheaded development of the worldwide 3-Year Enterprise Plan, Group Marketing Plan and Operation Plan
• Stewardship for Cisco Marketing Vision, Strategic Framework and Global Operating Model Lead cross-functional planning and campaign process resulting in a primary investment in Security and Cloud
• Developed and communicated the Cisco Global Marketing messaging platform, priorities and campaigns, launching the centralized communications resource center
• Merger & Acquisition Integration planning and execution (Successful Integration of over 26 companies with a focus on Security and Cloud)

Director of Market Development & Collaboration Solutions: 6/9 – 8/13

• Developed and launched Cisco’s first Global Inclusion and Collaboration strategy, influencing over $100 million in collaboration pipeline into Human Resource Lines of Business for Fortune 100 companies
• Lead the Collaboration solutions strategy, resulting in new primary research, thought leadership and accelerated collaboration sales
• Managed and lead Cisco’s first CIO and CDO executive community, resulting in a next generation thought leadership, case studies and best practices
• Launched and managed first Senior Leadership Inclusion and Diversity Team and Plan for Cisco Sales, winning the 2014 ERG and Council Honors Award

Head of Worldwide Cisco Interaction Network (Demand Generation Engine): 4/06 – 6/09

• Developed and launched the Global CIN demand generation engine, resulting in the launch of TechWise TV and BizWise TV
• Produced multimedia broadcasts, podcasts, virtual events & meetings to 60,000 customers and prospects, generating in excess of $100 million in quarterly pipeline
• Delivered all digital and multimedia content for Security, Unified Communications, Wireless, DataCenter, and Verticals
• Launched social media campaign with Cisco Channel partners and customers via social, digital, online chats and blogs

Senior Manager, Channel Sales Offer and Deal Registration Team, US Theater Marketing: 10/02 – 4/06

• Managed and developed Commercial and Enterprise Offer and Deal Registration Strategy for US Sales
• Developed and executed US Theater revenue generating programs; Success Builder SMB Program ($55 million), Great Exchange Voice and Security ($80 million), and IP Freedom Collaboration ($200 million plus)
• Identified and coordinated opportunities to deliver US horizontal, vertical, and service provider marketing campaigns

Field Marketing Director, US Theater Marketing: 10/00 – 9/02

• Responsible for the development and execution of Northeast Area Marketing Plan
• Delivered US Theater horizontal and vertical programs to Named and Commercial sales teams
• Developed 1st regionalized “World of Solutions” program for Northeast Area, resulting in over 200 new business opportunities and $50 million in pipeline

Manager, Marketing Programs, Global Strategic Alliances: 10/99 – 10/00

• Responsible for the development and execution of field programs for Strategic Alliances
• Educated and trained Cisco’s field and channel on Strategic Alliance solutions and services
• Enabled joint partnering opportunities and new customer facing programs with Strategic Alliances

Senior Manager, Worldwide Channel Marketing: 6/98 – 10/99

• Responsible for the development and execution of joint Channel programs with third-party Independent Software Vendors
• Developed and executed twelve-month revenue generating marketing plans for top Global System Integrator Partners
• Deal registration and offer programs with for global integrators

 Managed team of Partner Account Managers, Western Region    

• Achieved 120% of quota for new business initiatives Fiscal Years 1997 & 1998
• Account Manager in General Business Sales
• Achieved 130% of quota in Fiscal Year 1996
• Responsible for territory development and management in a $6 million dollar sales territory
• Oracle Club Excellence ’97 & ‘98
• Oracle President’s Club FY ’95 & ‘96

Manager, Channel Contracts, US Channels: 7/94 – 8/95

• Managed team of 6; contract negotiators and business practice analysts
• Responsible for negotiating and drafting all Business Alliance Program Agreements & Amendments