CLAIRE VAN HOUTEN

• Managing Los Angeles and Santa Barbara's Agave Business for Diageo across 256 On Premise Accounts.
• Managing, training and developing four BDMs across the geography.
• Executing key performance indicators on a monthly/ quarterly sell cycle to grow Diageos share in the On Premise Agave space.
• Creating, curating and executing key brand initiatives surrounding menus, activations and staff trainings.
• Working interchangeably with Diageo/ DHP/ MKTG/ CPWS to execute our initiatives and DNSV targets.

Key Results

• 2/4 BDM's have exceeded Diageo's Agave Share in the market FYTD. (DTLA / Santa Barbara).
• 124 Permanent Menus Secured in H2.

• Manage total California on Premise business for Remy Cointreau Spirits.
• Management, training and development of four Spirits Specialists across Orange County, San Diego, San Francisco and San Jose.
• Managing a set list of 267 key accounts across four territories.
• Forecasting and executing key performance indicators on a quarterly sell cycle to grow Remy Cointreau’s total on premise footprint in California.
• Creating, curating and executing key brand initiatives surrounding menus, activations and staff trainings.
• Working with the RNDC general market team to execute quarterly priorities for Remy Cointreau.
• Working interchangeably with our Supplier partners at Remy to ensure monthly, quarterly, yearly goals are met.
• Key account relationship building/ maintenance.

Key Results

• I have grown the total Remy Cointreau business by 5.6% within my account universe.
• 2 of my 4 direct reports are in the top 5 of 39 Spirits Specialists in the country for total volume/ revenue growth.

• Manage Gallo’s Southern California spirits business in the on sale market through product development and total market penetration.
• Manage spirit growth and key relationships between two distributors by assisting and tracking their results in the field.
• Incentivize the sales force through general sales meetings and team meetings.
• Create quarterly sales targets for our wholesalers based on annual goals.
• Assist in major sales presentations and general sales meetings.
• Foster key client and distributor relationships
• Manage high volume Gallo Spirits accounts through buyer relationships and consultative selling.
• Negotiate product deals for mass restaurant groups throughout Southern California.

Key Results

2021

• In a recovering market in 2021, I grew my total Spirits business by +146% throughout Southern California.
• Secured distribution in 96 new accounts purchasing in Southern California by EOB 2021.
• Secured lucrative partnerships for Gallo's key spirits brands in 4 of the most high volume restaurant groups along the Southern California coast.

2022

• Successfully reached 95% of our revenue target in the Southern California on sale market.
• Grew our luxury spirits revenue by 51% in my key account universe.
• Led RNDC to reach 4,394 new accounts sold for High Noon Hard Seltzer.

• Grew awareness, distribution and sell through for Rum Haven Coconut Rum and High Noon in the on-sale San Diego market.
• Created an official Rum Haven Instagram page and managed content/ account visibility to enhance brand awareness.
• Sponsored large scale events throughout San Diego to strategically position Rum Haven/ High Noon in the on-sale market and drive volume.
• Create and foster key client relationships.
• Created an imprint of Rum Haven and High Noon with high volume accounts in San Diego.

Key Results

• Grew Rum Haven from 10 points of distribution to 46 points of distribution in the greater San Diego area.
• Grew High Noon from 0 points of distribution to 111 points of distribution in the greater San Diego area.
• Increased Rum Haven's volume by +346% in 2019
• 1 of 6 Brand Ambassadors to hit all KPIs Q2-Q4 in 2019.

• Tasked with growing the total commercial/ premium wine and spirits business in coastal San Diego.
• Development of six sales representatives and two merchandisers.
• Managing reporting on current business trends and current market volume to guide my team’s selling strategies in key areas.
• Incentivized my team to achieve monthly and quarterly goals based on our yearly projections.
• Assisted representatives in sales presentations to key clients to grow our total brand footprint.
• Managed brand incentives, trackers, and total market penetration with our monthly focus brands.

Key Results

• Grew my total business by 6.9% from January 2018 to November 2018.
• #3 of 20 District Managers to earn ‘Best of the Best' Incentive based off top priority brand sales in Q2 2018.
• Successfully promoted 4/5 of my sales representatives.

• Distributed Gallo's premium and popular wine portfolio in chain retail grocery stores throughout Corona Del Mar, Laguna Beach, Newport Coast and Irvine.
• Responsible for buyer relationships, consultative selling, and growing our ultra/commercial premium wine business.

Key Results

• #1 of 180 Sales Representatives to win ‘Sales Representative of the Year' in 2018.
• Successfully executed seven winery surveys conducted by our CFO on key priority brands in my market.
• Grew my total business by 42% from 2016-2017. This figure signifies the most significant territory growth YTD.