CLAIRE M. EDMONDSON
West Orange,NJ
Summary
An experienced Global Marketing Leader with a proven track record of delivering disruptive marketing campaigns, breakthrough innovation, digital transformation and consistent business results. Has built and grown high performing teams to new heights.
Overview
9
9
years of professional experience
Work History
Senior Global Marketing Director, Oral Health
Haleon
07.2021 - Current
- US Global Marketing Lead for $1B Oral Health portfolio inclusive of Sensodyne, Pronamel and Polident
- Responsible for implementing strong global campaigns, delivering strong business results and rapidly aligning stakeholders.
- Ideated, concepted and led the global launch of Sensodyne Clinical White, Haleon's biggest 2024 innovation.
Brand Director, Cough, Cold & Flu
GlaxoSmithKline Consumer Healthcare
05.2020 - 07.2021
- Led marketing and cross-functional organization of the $600M US Cold & Flu Portfolio including Robitussin,Theraflu and Advil Respiratory
- Led the brand equity strategy for the Theraflu "Rest and Recover" campaign to provide relief for those facing access barriers to sick time and raise awareness of the cultural stigma associated with taking a sick day (Webby award nominee)
- Piloted Repeatable Growth Model for Cold & Flu within Marketing Department to apply key principles to generate sustained long term growth
Sr. Brand Manager, Voltaren, Rx to OTC Switch
GlaxoSmithKline Consumer Healthcare
02.2018 - 05.2020
- Led the US launch development and execution for the highly successful Rx to OTC switch of Voltaren Arthritis Pain Relief leading to over delivering plan by 66% ($134M)
- Achieved #1 category status and #1 Expert Recommended across retailers and Amazon within one month of launch amidst national pandemic
- Built and led refinement of market leading data driven digital ecosystem inclusive of the first-ever ever arthritis friendly mobile optimized website certified by the Arthritis Foundation, (Shorty award winner)
Sr. Brand Manager, Digestive Health
GlaxoSmithKline Consumer Healthcare
02.2016 - 02.2018
- Provided general management leadership for a diverse portfolio of 8 digestive health brands in excess of $400MM in sales
- Exceeded growth by +9% in Net Sales and 10% in Profit, whilst improving overall gross margin by 10pts on Benefiber
- Solidified significant sales and profit opportunities by establishing a long-term innovation pipeline within the portfolio, innovative E-Commerce strategy (Global E-Commerce award winner) and revised pricing architecture
Brand Manager, Nicorette Brands
GlaxoSmithKline Consumer Healthcare
12.2014 - 01.2016
- Managed all strategic and business turnaround for Nicorette Gum worth over $300 in retail sales
- Developed & successfully executed brand turnaround strategy for CEO after several years of decline, resulting in sales growth from -2% to +5%
- Created 1st Smoker’s Health My Quit CRM program to offer personalized support for quitters, delivering a 143% brand lift for the Nicorette and NicoDerm brands
Education
Master of Business Administration - Executive Management
ST JOHNS UNIVERSITY, Peter Tobin School of Business
Bachelor of Science - Marketing/International Business
NEW YORK UNIVERSITY, Leonard N. Stern School of Business
Skills
- Brand Portfolio Strategy
- Consumer/Professional Marketing
- Innovation Strategy and Product Launch
- Leadership/Talent Development
- Digital Transformation
- P&L Management
- E-Commerce Growth & Innovation
- Global Markets and Strategy
Timeline
Senior Global Marketing Director, Oral Health
Haleon
07.2021 - Current
Brand Director, Cough, Cold & Flu
GlaxoSmithKline Consumer Healthcare
05.2020 - 07.2021
Sr. Brand Manager, Voltaren, Rx to OTC Switch
GlaxoSmithKline Consumer Healthcare
02.2018 - 05.2020
Sr. Brand Manager, Digestive Health
GlaxoSmithKline Consumer Healthcare
02.2016 - 02.2018
Brand Manager, Nicorette Brands
GlaxoSmithKline Consumer Healthcare
12.2014 - 01.2016
Master of Business Administration - Executive Management
ST JOHNS UNIVERSITY, Peter Tobin School of Business
Bachelor of Science - Marketing/International Business
NEW YORK UNIVERSITY, Leonard N. Stern School of Business
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