Clara Lauwers
Long Beach,USA
Summary
Dynamic Video Production Manager with a proven track record at Epson America, adept at budget management and cross-functional collaboration. Spearheaded over 300 video projects, optimizing workflows and ensuring timely delivery. Recognized for effective communication and critical thinking, driving results in high-pressure environments while maintaining compliance and safety standards.
Overview
18
18
years of professional experience
Work History
Video Production Manager
Epson America
Los Alamitos, California
12.2022 - Current
- Execute video production projects from concept to delivery, ensuring adherence to timelines and budgets.
- Collaborate with cross-functional teams to establish clear project objectives.
- Create detailed budgets and schedules for video production initiatives.
- Implemente workflow processes to optimize production efficiency.
- Supervise team of editors to guarantee timely project completion.
- Ensure compliance with safety regulations throughout filming process.
- Work with teams all over Latin America
Video Producer
Lakeshore Learning
Carson, CA
02.2022 - Current
- Successfully implemented a tracking strategy to collect and analyze data in 2021. Leveraged the data to create a budget and organization structure for 2022 as well as getting leadership’s approval for the construction of a control room to better serve the company
- Manage budgets ranging from $50K to $100K, billing, and purchase requests for the department. Create quarterly reports to share with leadership and keep them updated on all expenses
- First line of defense of the department assessing all requests and assigning them accordingly before creating timelines, production schedules and communicating expectations to everyone
- Manage all aspects of production not limited to content creation, strategy, timelines, budgeting, freelance hiring, run of shows and equipment rentals during large-scale in studio and remote productions such as the annual National Sales Meetings and monthly Livestreams
- Negotiate contracts & NDAs as well as hiring of contractors as needed
- Assist director as studio floor manager for all live productions in studio
- Expert-level knowledge of Zoom Meetings
- Fostered over 300 video projects from idea to completion in 2021 ranging from Zoom meetings, in studio production, Monthly Livestreams to Lunch & Learns, filming and editing videos and webinars.
Social Media & Video Project Manager
Lakeshore Learning
Carson, CA
07.2020 - 02.2022
- Assisted internal departments like Marketing and Sales with executing their Social Media and Video strategies
- Strong verbal and writing communication skills to translate complex strategies into more digestible tasks and timelines
- Developed templates in WorkFront to increase efficiency and communication amongst the different teams
- Completed & kept on schedule up to 50 projects weekly in Workfront and on budget with zero downtime
- Communicated with affected internal stakeholders of possible schedule conflicts due to approval delays, creative art revisions, and lack of resources
- Assist director as studio floor manager for all live productions in studio
B2B Marketing Project Manager
Lakeshore Learning
Carson, CA
07.2015 - 07.2020
- Spearheaded B2B print and digital marketing requests such as flyers, social media posts, digital ads, emails, brochures and conference signage to better promote our campaigns
- Completed & kept on schedule up to 35 projects weekly in Workfront and on budget with zero downtime
- Maintained constant communication regarding status of all active projects with internal departments like Art, Editorial & Research and Development; as well as external salesforce and clients so projects are completed on time
- Collaborated with cross-functional teams to give everyone a voice & a chance to develop solutions that are beneficial to all.
- Developed relationships with people at all levels inside and outside of the company, from the warehouses to the Sales team to the Retail team as well as outside vendors
- Communicated with affected internal stakeholders of possible schedule conflicts due to approval delays, creative art revisions, and lack of resources
- Data analysis in Microsoft Excel of the B2B team queue in Salesforce. Presented reports to the executive team to better plan workload and generate viable solutions for bottleneck issues
- Identified speaking and marketing collateral opportunities at national conferences like NAEYC and EdSpaces, trade shows, customer lunches, and parties as well as executed conference booth design productions
Marketing Assistant
IMPEX Technologies
El Segundo, CA
05.2012 - 07.2015
- Developed and executed demand generation marketing programs to drive sales and profit
- Monitored IMPEX’s website with Google Analytics and grew the daily visits by 2500% in 2015’s Q1
- Oversaw IMPEX’s social media profiles on LinkedIn, Twitter & YouTube channels, and pioneered content strategy to drive traffic and customer engagement. Grew the Twitter following base by 30% in 2015’s Q1
- Managed co-op earnings and marketing development funds that IMPEX earned from sales from partners like EMC, Cisco, etc.
- Drove attendance and hosted events, seminars and lunch & learn meetings to educate our customers on new software and hardware
- Tracked, analyzed, and reported events and email campaigns results to sales teams with detailed spreadsheets and reports
- Acted as the key liaison between IMPEX and new vendors to establish partnerships and plan future marketing campaigns
- Responded to RFBs and RFQs as needed
Producer/Production Coordinator
FJ Productions
Sherman Oaks, CA
07.2007 - 05.2012
- Produced several television shows concurrently, particularly a weekly TV show for Globo Internacional which was aired worldwide with over 1 million viewers
- Adapted our use of online communication to reach each shows’ key audience and used crowd-sourcing to pre-test content ideas
- Managed each project to budget, and contributed to the creation of project’s budgets
- Coordinated crews of as many as 12 and used my foreign language skills to enhance communication with crews coming from outside the US, especially from Latin America
- Recruited & supervised all interns
- Created content for the shows by using writing skills and storyboarding
- Reported for a full week the death of Michael Jackson to Rede TV in Brazil
Education
Bachelor of Arts - Radio and Television, International Relations
San Francisco State University
San Francisco, CA01.2007
Skills
- Microsoft Office proficiency
- Social media expertise
- Salesforce and WorkFront
- Email marketing with MailChimp
- WordPress management
- Video production oversight
- Budget management
- Workflow optimization
- Campaign execution
- Cross-functional collaboration
- Timeline development
- Effective communication skills
- Critical thinking and problem solving
- Project scheduling and coordination
Languages
Portuguese
Native/ Bilingual
Spanish
Elementary
Affiliations
Lakewood Village Little League
Timeline
Video Production Manager
Epson America
12.2022 - Current
Video Producer
Lakeshore Learning
02.2022 - Current
Social Media & Video Project Manager
Lakeshore Learning
07.2020 - 02.2022
B2B Marketing Project Manager
Lakeshore Learning
07.2015 - 07.2020
Marketing Assistant
IMPEX Technologies
05.2012 - 07.2015
Producer/Production Coordinator
FJ Productions
07.2007 - 05.2012
Bachelor of Arts - Radio and Television, International Relations
San Francisco State University