Eric Santiago
BROKEN ARROW,OK
Summary
Sales Manager position -
Personable and driven with natural ability to build relationships and motivate teams. Possesses deep understanding of consumer behavior and market trends, complemented by strong skills in negotiation and strategic planning.
Developed key skills in fast-paced sales environment, including team leadership, strategic planning, and customer relationship management. Proven ability to drive sales growth and enhance team performance in order to achieve impactful business results. Looking to transition these skills into new field, contributing to dynamic and results-oriented team.
Overview
41
41
years of professional experience
Work History
Analyst
Hertz Corporation
Tulsa, OK
06.1988 - 10.2025
- Performed in-depth market research on competitors to formulate growth strategies aimed at enhancing client business.
- Designed and implemented strategies to optimize fleet utilization, aiming to increase revenue and reduce operational costs.
- Conducted in-depth market analysis to facilitate client achievement of short- and long-term business objectives.
- Facilitated training for new employees, equipping them with essential skills for rate management analysis.
- Assisted clients in evaluating performance metrics to support continuous improvement. Modified strategies to align with current and future market conditions.
- Developed and implemented unique rate codes to strategically increase market share while maintaining competitive advantage.
- Conducted comprehensive analysis of data trends to identify demand fluctuations and develop strategies aimed at maximizing client profitability.
- Adapted rate management service presentation into Spanish, ensuring clarity and cultural relevance for target demographic.
- Facilitated engaging presentation (in Spanish/1st time done by corporation) on rate management services for Latin American licensees, resulting in 67% service sign-up.
- Facilitated strategic interactions with Latin America and International franchisees at conventions, resulting in significant interest from 75% of attendees seeking service quotes.
Manager
Babies & Others LLC
Guaynabo PR
02.1987 - 01.1988
- Managed workflow processes to enhance order delivery and logistics, supporting revenue maximization and cost reduction.
- Managed basic accounting ledgers to support financial integrity and operational efficiency.
- Facilitated employment interviews to identify top talent for organizational needs.
Accounting Clerk
Puerto Rico Police Members Association
566 Cabo H Alverio Street Roosevelt PR 00918
02.1986 - 12.1986
- Processed invoices and financial documents, ensuring compliance with accounting standards.
- Maintained accurate records of transactions using accounting software tools.
- Analyzed and reconciled bank statements, addressing discrepancies to maintain accurate financial records.
Project Manager
Capital Management, Inc.
El Caribe Bldg, 4th Floor Pue San Juan PR
07.1984 - 10.1985
- Oversaw housing application processes and managed tenant relations to ensure adherence to HUD regulations and policies.
- Orchestrated maintenance requests and inspections, ensuring optimal property conditions and tenant satisfaction.
- Optimized lease processing procedures to enhance efficiency and reduce turnaround times.
- Oversaw rent collection activities, focusing on minimizing delinquencies and upholding accurate documentation.
- Assisted in budget preparation and financial management, ensuring responsible use of funds allocated for housing operations.
- Conducted regular property inspections to identify potential hazards or areas requiring attention or improvement, keeping a well-maintained living spaces for all residents.
- Enhanced communication with tenants through regular updates and meetings, fostering a positive community environment.
- Conducted thorough assessments and established policies to ensure alignment with federal, state, and local regulatory requirements.
Education
BBA - Accounting And Finance
Sacred Heart University
Santurce PR05-1983
Skills
- Sales expertise
- Sales presentations
- Strategic planning
- Positive and upbeat
- Direct sales
- Goal setting
- Rapport and relationship building
- Persuasive negotiations
- Managerial experience
- Marketing experience
Timeline
Analyst
Hertz Corporation
06.1988 - 10.2025
Manager
Babies & Others LLC
02.1987 - 01.1988
Accounting Clerk
Puerto Rico Police Members Association
02.1986 - 12.1986
Project Manager
Capital Management, Inc.
07.1984 - 10.1985
BBA - Accounting And Finance
Sacred Heart University
Professional Skills
Customer Relations
- Years of experience communicating via telephone, email and in person with customers and/or potential customers (Licensees).
- Able to build rapport with clients and prospect clients in the US, Latin America and the Caribbean islands.
- Facilitated smooth communication between clients or prospect clients and top management in the car rental industry.
- Core values for lasting success: Loyalty, Integrity and Honesty.
Problem-Solving
- Able to understand concerns and mental inquiries or ethnic impressions from potential customers while presenting a product.
- Good listener and able to navigate and resolve complicated issues for management (corporate) and in the community (police, churches).
- Assisted in updating sales presentation and service contracts to potential clients in the Spanish language to penetrate that segment of the market.
Market Analysis
- Evaluate financial metrix, marketing strategy and regional data to develop a comprehensive plan to improve revenue and increase brand exposure.
- Be always proactive and no reactive in the market we are in.