Clara Schmidt
San Francisco,CA
Summary
Dynamic Brand Manager with a proven track record at Unilever and Danone, excelling in strategic planning and cross-functional collaboration. Spearheaded successful product launches and revitalized brand portfolios, driving significant market impact. Known for performance-driven leadership and adept decision-making, I consistently align brand objectives with consumer insights to achieve outstanding results.
Overview
6
6
years of professional experience
Work History
Brand Manager EVIAN Water
Danone Waters
Paris, France
02.2023 - 05.2025
- Spearheaded brand strategy renewal, including a thorough 360-degree action plan for consumers and HCP.
- Collaborated with cross-functional teams to launch successful innovations in retail and OOH.
- Conducted business analysis to align brand objectives with market trends.
- Managed graphic chain changes and coordinated with design agencies for flawless execution.
- Mentored interns, enhancing their skills to junior level.
Brand Manager Signal (e.g. Pepsodent)
Unilever
Paris, France
03.2022 - 02.2023
- Revitalized the 'Signal White Now' & 'Nature Elements' portfolio with strategic activation plans.
- Directed the 'Signal' brand's social mission, promoting children's dental health.
Brand Manager Hair Care
Unilever
Paris, France
01.2021 - 03.2022
- Oversaw the 'Love Beauty & Planet' Instagram and digital initiatives.
- Developed CSR strategies and launched the 'Shea Moisture' brand in France.
Marketing Performance Analyst
Unilever
Paris, France
12.2019 - 12.2020
- Led data analysis on consumer panels (Nielsen and Kantar) for the Marketing Food team.
- Enhanced forecast accuracy through active participation in the forecast process.
Sales Representative Food & Refresh
Unilever
Bourges, France
01.2019 - 12.2019
- Managed relationships with 30 POS and led promotional activations and negotiations.
Education
Master of Science - Marketing Consumer Goods
ESSCA Business School
Paris - FRANCE12-2018
Business Analytics - Marketing Research - Design Thinking
Deakin University
Melbourne - AUSTRALIA07-2016
Baccalauréat ES - Option Mathématiques, Economique et Sociale
Sainte-Marie La Croix
Antony - FRANCE06-2013
Skills
- Performance-driven leadership
- Independent decision-making
- Strategic planning
- Cross-functional collaboration
- Brand strategy
- Innovation management
Languages
French
First Language
English
Proficient (C2)
C2
Spanish
Elementary (A2)
A2
Arabic
Beginner (A1)
A1
Timeline
Brand Manager EVIAN Water
Danone Waters
02.2023 - 05.2025
Brand Manager Signal (e.g. Pepsodent)
Unilever
03.2022 - 02.2023
Brand Manager Hair Care
Unilever
01.2021 - 03.2022
Marketing Performance Analyst
Unilever
12.2019 - 12.2020
Sales Representative Food & Refresh
Unilever
01.2019 - 12.2019
Master of Science - Marketing Consumer Goods
ESSCA Business School
Business Analytics - Marketing Research - Design Thinking
Deakin University
Baccalauréat ES - Option Mathématiques, Economique et Sociale
Sainte-Marie La Croix
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