Abigail Gilmor
Summary
I'm a marketing and communications professional who thinks strategically, works collaboratively and has a thirst for innovation and creativity. From concept ideation to implementation, I work to develop solutions that speak a brand's voice and align to its identity.
Overview
16
16
years of professional experience
Work History
Product Marketing Writer
Brighthouse Financial
12.2017 - 07.2024
- Partnered with enterprise stakeholders to create product marketing brochureware and flyers for annuity and life insurance products, including product naming, features and overarching narrative
- Wrote marketing collateral to support awareness and promotional efforts, including email, direct mail, landing pages, social media, print and TV advertising
- Developed content strategy and authored finance-based education and thought-leadership presentations for financial professional and consumer audiences
- Partnered with legal and compliance associates to ensure copy was within regulatory framework
- Supported writing projects for Brand, web/UX, Channel, Operations and financial professional/client communication teams
- FINRA SIE and Series 6 Registration
Sr Copywriter
Wells Fargo
11.2016 - 10.2017
- Partnered with enterprise stakeholders to strategize and build-out community bank, wealth and wholesale marketing campaigns
- Developed strategy and wrote in-branch advertising and marketing growth and customer retention campaigns
- Created copy for local marketing campaigns and events for regional markets
- Partnered with legal and compliance associates to ensure copy was within regulatory framework
- Presented campaign concepts to senior leaders
Sr Copywriter & Content Strategist
Rack Room Shoes
09.2013 - 10.2016
- Partnered with Brand, Marketing and Merchandising to develop seasonal product, promotional and brand marketing campaigns
- Developed engaging content and promotional copy for print, email, ecommerce and SMS campaigns
- Partnered with UX to build out experiences, implementing SEO best practices to increase site traffic
- Presented content strategy recommendations and options to senior leaders
Copywriter
Mood Media
04.2012 - 09.2013
- Created compelling brand ad copy for national and local On-hold, In-store and Drive-thru clients
- Contributor to company blog
Account Manager
Mood Media
08.2008 - 04.2012
- Managed the production process of On-hold, In-store and Drive-thru marketing productions: concept, content, talent/music selection, final production and delivery
- Developed content and implemented marketing strategies in accordance with client brand standards
Education
B.A. - COMMUNICATION STUDIES, Mass Media, Journalism
UNIVERSITY OF NORTH CAROLINA CHARLOTTE
05.2000
Skills
- COMPUTER
- Workfront
- Sharepoint
- MS Office suite
- Adobe InCopy
- Salesforce
- Wordpress
- Google Analytics
Timeline
Product Marketing Writer
Brighthouse Financial
12.2017 - 07.2024
Sr Copywriter
Wells Fargo
11.2016 - 10.2017
Sr Copywriter & Content Strategist
Rack Room Shoes
09.2013 - 10.2016
Copywriter
Mood Media
04.2012 - 09.2013
Account Manager
Mood Media
08.2008 - 04.2012
B.A. - COMMUNICATION STUDIES, Mass Media, Journalism
UNIVERSITY OF NORTH CAROLINA CHARLOTTE