Clare Casey

Brookdale Senior Living

• Oversaw strategy, development, execution and reporting of Lead Gen and CRM direct mail, email, and print media campaigns to drive move-ins
• Drove program to continue to meet annual KPIs while capitalizing on incremental opportunities to test and learn

Labcorp

• Led multi-agency team to deliver Consumer, Pharma, and Health Care Provider performance campaigns and brand initiatives including brand strategy and narratives, creative development, media planning and implementation (OLA and Social), data and analytics and website creation
• Launched Labcorp OnDemand brand and performance campaign which exceeded clients revenue goal by 15%
• Oversaw strategy, development and execution of highly segmented and targeted Health Care Provider campaign

Invisalign

• Primary business lead in multi-agency team (Creative, Media, PR, Digital, B2B agency) to ensure delivery of integrated global marketing solutions, resulting in significant increase in YoY leads, revenue, visitors and impressions
• Drove global execution of brand consumer campaigns across social, display and broadcast, and owned properties, including overseeing central creative development, evaluating transcreation across APAC, EMEA and LATAM and coordinating global asset development
• Cultivated key client relationships at multiple levels and developed partner relationships to drive business forward and meet business objectives
• Established and stabilized previously precarious key relationships with global clients and regional agency leads

Citi

• Led Citi Cards CRM including overseeing strategic and creative development of Digital Engagement, Early Engagement and Loyalty and Upgrades programs, growing business consistently YoY by 25%
• Oversaw Brand Enterprise business responsible for creative brand platform, employee engagement initiatives, and brand reputation work
• Drove cross-network teams to deliver strategy, creative and executional work to meet business objectives and goals

Chase

• Served as account lead for Chase card digital marketing (including Sapphire, Freedom, Slate and Ink), Chase Ultimate Rewards and Chase Commercial Lending
• Drove multiple teams to deliver digital marketing initiatives for Brand and Business Units such as social strategy and creative development, platform UX strategy and design, display advertising and content partnerships, and CRM
• Closely aligned with leads of integrated media teams and above-the-line partner agencies to develop campaign and annual strategies
• Instrumental in selling in incremental fees across Cards and Business Banking
• Oversaw Chase’s most successful social media program, surpassing Chase engagement benchmarks as well as those on Twitter and Facebook for the financial industry

BlackRock, iShares, Weight Watchers

• Led digital marketing initiatives for BlackRock and iShares brands including display advertising, content partnerships, and platform development
• Oversaw strategy, development and execution of new brand campaign which resulted in client’s highest traffic driving launch
• Led Social Media for Weight Watchers, including strategy, content development, and reporting
• One of 38 employees chosen for Ogilvy’s 2014 Rising Star leadership program

Dr Pepper Snapple Group

• Steered cross discipline teams in development and execution of digital initiatives for Dr Pepper Snapple Group, which encompassed 8+ brands

AMEX

• Led search, display advertising, direct response (email & DM) for Personal Savings

Revlon, Wyndham Hotels Group

• Led creative and media for display advertising and search, web development