Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic
Clarissa Flores

Clarissa Flores

Tampa,FL

Summary

Resourceful marketing professional with 15 years of experience in creating innovative strategies in dynamic markets. It combines creativity, digital skills, and adaptability to overcome challenges, reach new audiences, and enhance brand recognition. As an innovative marketing specialist, skilled in data analysis and problem-solving, with a proven track record of increasing brand awareness, generating leads, and improving sales performance.

Overview

14
14
years of professional experience

Work History

Marketing Specialist & Personal Assistant

Animo Pixel
01.2023 - 01.2024
  • Proactively assisted with task completion and coordinated team activities to maintain workflow efficiency, successfully meeting project deadlines and ensuring seamless collaboration among team members.
  • Managed complex travel arrangements, including flights, accommodations, and transportation, while handling diverse professional correspondence and maintaining a high level of service for senior executives.
  • Provided comprehensive administrative support tailored to the unique needs of senior executives, from scheduling meetings and managing appointments to organizing calendars for optimal time management and task prioritization.
  • Prepared, maintained, and securely organized documentation to ensure all records were accurate, up-to-date, and easily accessible, while adhering to strict confidentiality protocols to protect sensitive information.

Social Media Assistant

Garden Grocer
Clermont, FL
01.2022 - 01.2023
  • Elevated brand awareness through targeted social media strategies that maximized reach and engagement.
  • Increased engagement rates by 70% through original, creative content that resonated with audiences.
  • Delivered exceptional customer service by responding promptly to user comments and messages.
  • Managed and executed marketing initiatives and small projects to drive overall performance.

Digital Marketing Manager

Delivery Much
Santa Maria, Brazil
01.2018 - 01.2020
  • Managed social media platforms to maintain a consistent brand voice, developed targeted advertising campaigns to drive traffic and generate leads, and coordinated influencer partnerships to expand brand visibility and reach.
  • Streamed content creation processes to improve efficiency, curated a diverse range of content—from blog posts to videos—to engage audience segments, and implemented crisis management strategies to protect brand reputation.
  • Conducted regular content audits and social media analysis to refine strategies, optimize posting schedules, and ensure ongoing alignment with brand goals and audience engagement metrics.
  • Leaded cross-functional teams to enhance website performance, develop and implement site strategies, and create a robust content strategy.
  • Utilized Salesforce Marketing Cloud and other marketing tools to create personalized customer experiences, leveraging data and analytics to inform strategies.

Copywriter & Social Media Specialist

DG5 Advertising
Santa Maria, Brazil
01.2010 - 01.2018

Produced high-quality content for diverse clients, including blog posts, articles, and email campaigns.

  • Enhanced SEO strategies to improve search engine rankings and increase organic traffic.
  • Collaborated with clients to refine copy based on audience feedback and engagement metrics.
  • Crafted engaging posts and visuals aligned with brand voice and campaign objectives.
  • Coordinated weekly content schedules across platforms such as Instagram, YouTube Shorts, TikTok, and Facebook.
  • Monitored engagement metrics, proposed innovative ideas, and utilized data to enhance performance.

Education

BBA - Digital Marketing

American Marketing Association
05-2025

Bachelor - Advertising and Marketing

University Franciscana
Santa Maria, Brazil

BBA - Marketing

University of Virginia
Virginia, NE

MBA - Digital Marketing Communication

ESPM
Porto Alegre, Brazil

Postgraduation - Business Administration

FGV
Santa Maria, Brazil

Skills

  • Full-cycle marketing campaigns
  • Passion for AI, LLMs, and how generative tools are reshaping marketing
  • Market Trends Assessment
  • SEO techniques
  • Brand Positioning and Development
  • Audience engagement and growth
  • Visual storytelling
  • Emerging Technologies Integration
  • Social media monitoring
  • Metrics and Data-Driven Initiatives
  • Multi-Departmental Cooperation
  • Cross-Cultural Communication
  • Strong writing and editing skills, with attention to detail and brand voice
  • Familiarity with ChatGPT, Claude, Gemini, or similar LLMs
  • Ability to work independently, and manage cross-functional input
  • Digital marketing
  • Social media management
  • Focus group coordination

Languages

English
Full Professional
Spanish
Full Professional
Portuguese
Native/ Bilingual

References

References available upon request.

Timeline

Marketing Specialist & Personal Assistant

Animo Pixel
01.2023 - 01.2024

Social Media Assistant

Garden Grocer
01.2022 - 01.2023

Digital Marketing Manager

Delivery Much
01.2018 - 01.2020

Copywriter & Social Media Specialist

DG5 Advertising
01.2010 - 01.2018

BBA - Digital Marketing

American Marketing Association

Bachelor - Advertising and Marketing

University Franciscana

BBA - Marketing

University of Virginia

MBA - Digital Marketing Communication

ESPM

Postgraduation - Business Administration

FGV
Clarissa Flores