Clarissa Season
New York
Summary
With over 25 years of experience, Clarissa Season is a visionary leader at the intersection of marketing, media, and technology. Specializing in integrated media strategy, talent development, marketing science, consumer enablement, and audience intelligence, Clarissa consistently drives transformative business outcomes.
Clarissa brings deep expertise in architecting and executing high-impact, integrated campaigns that deliver measurable growth. By leveraging advanced marketing science and data-driven insights, Clarissa optimizes audience engagement at scale, while also leading the development of innovative technology solutions that address evolving client needs. A proven builder of high-performing teams, Clarissa cultivates world-class talent across analytics, strategy, and technology disciplines.
Known for a people-first leadership style, Clarissa fosters a culture of innovation, collaboration, and operational excellence—positioning organizations ahead of market trends and closely aligned with dynamic consumer behaviors.
A seasoned executive with a rare blend of analytical rigor and creative vision, Clarissa ensures every touchpoint is both meaningful and effective, driving sustained growth and long-term competitive advantage.
Overview
27
27
years of professional experience
Work History
Chief Experience Officer
Annalect
New York, NY
04.2021 - Current
Responsible for the talent experience, brand experience and customer experience for Annalect resulting in 23%+ CAGR for last 5 years, < 14% turnover rate and 80%+ employee engagement scores annually
Chief Enablement Officer
Annalect
New York, NY
11.2018 - 04.2021
Launched Omni, Omnicom's operating system for driving beter business outcomes for clients, to 40,000+ users resulting in Omnicom being named Holding Company of the Year for 2018 and 2019. Driving roll-out, learning & development, usage and growth strategies for the platform.
Global Head of Marketing Science
Annalect
New York, NY
07.2017 - 11.2018
Led a global team of Marketing Science experts to drive consistency of the analytics product across all Omnicom agencies, resulting in winning several high profile global accounts such as Diamler AG, HSBC and Henkel
Executive Director
Hearts & Science
New York, NY
02.2016 - 07.2017
Founding member of the agency established to service P&G, establishing the Marketing Science team of 50+ analytics experts to drive data-driven marketing innovation for the world's largest advertiser
Global Managing Director, Marketing Science
Annalect
New York, NY
02.2013 - 02.2016
Facilitated development and implementation of media planning and audience applications, enhancing operational efficiency for 20,000+ employees within Omnicom Media Group.
Associate Director-Director, Business Intelligence
OMD
New York, NY
04.2009 - 02.2013
Developed custom analytics solutions for clients such as Visa, Time Warner Cable, Lowe's, Fedex and Showtime
Strategist - Associate Director, Strategy
OMD
New York, NY
04.2002 - 04.2009
Assistant Media Planner - Media Strategist
BBDO
New York, NY
03.1999 - 04.2002
Education
Bachelor of Science - Media Studies
University of Illinois At Urbana-Champaign
Champaign, ILSkills
- Strategic visioning
- Design thinking
- Data-driven decision making
- Cross functional leadership
Affiliations
Omniwomen - Global Council
Women's Forum of New York
Timeline
Chief Experience Officer
Annalect
04.2021 - Current
Chief Enablement Officer
Annalect
11.2018 - 04.2021
Global Head of Marketing Science
Annalect
07.2017 - 11.2018
Executive Director
Hearts & Science
02.2016 - 07.2017
Global Managing Director, Marketing Science
Annalect
02.2013 - 02.2016
Associate Director-Director, Business Intelligence
OMD
04.2009 - 02.2013
Strategist - Associate Director, Strategy
OMD
04.2002 - 04.2009
Assistant Media Planner - Media Strategist
BBDO
03.1999 - 04.2002
Bachelor of Science - Media Studies
University of Illinois At Urbana-Champaign