Clark Ogier
Fort Pierce,United States
Summary
Senior Copywriter with over 10 years of experience in crafting engaging content and optimizing user interactions through AI-driven solutions. Adept at engineering creative prompts and responses that enhance chatbot experiences, while seamlessly integrating AI technology into marketing strategies to boost campaign performance. Possessing a strong expertise in SEO, content creation, and cross-functional collaboration, I have successfully developed high-impact copy across diverse platforms, from landing pages to social media. Recognized for driving brand visibility and consistently delivering results, I bring a strategic approach to storytelling and content execution, demonstrating leadership in project ideation and execution that aligns with organizational goals.
Overview
11
11
years of professional experience
Work History
Senior Writer & AI Analyst
Outlier
Remote
02.2024 - Current
- Developing prompts for AI chatbots and crafted responses to optimize user interactions
- Ensuring high-quality output by thoroughly evaluating AI responses against a strict rubric, maintaining accuracy and consistency.
Senior Copywriter
Stabilize Revitalize
Fort Pierce, Florida
05.2022 - Current
- Overseeing the development of all marketing, social, and promotional materials, ensuring consistency and alignment with brand voice and messaging
- Playing a key role in crafting compelling copy that resonated with target audiences across various channels, contributing to the overall marketing strategy.
Copywriter & SEO Specialist
Haddad & Partners / PureRED
Connecticut
12.2022 - 05.2023
- Worked with Charter Communications as the primary client, creating engaging content for premium channels and landing pages using Adobe Experience Manager (AEM)
- Developed geolocation pages tailored to specific markets, crafted copy for paid ads across various verticals, and conducted high-level SEO audits to optimize potential client websites.
Copywriter
Zumba Fitness
Florida
08.2021 - 12.2022
- Collaborated with writers and graphic designers to develop engaging copy for Zumba Wear Apparel Campaigns, emails, newsletters, social media content, SMS, scripts, landing pages, and product branding
- Worked closely with the Zumba Wear department and art directors to bring campaigns from initial drafts to full execution, ensuring all copy aligned with the brand's energetic and dynamic tone.
Senior Copywriter
Bug Bite Thing
Florida
04.2021 - 08.2021
- Served as the lead copywriter for various channels, including email, paid ads, social media, internal communications, blogs, campaigns, and public relations
- Ensured a consistent tone and messaging across all company communications, managed multiple social media accounts, and collaborated with the graphics team to create engaging content
- Played a key role as the lead SEO analyst and maintained the company style guide to ensure brand consistency.
Copywriter / Project Manager
Stein Mart
Florida
08.2019 - 08.2020
- Crafted and implemented copy for eCommerce, marketing, transactional emails, and store signage for Stein Mart
- Developed brand voice consistency across digital, print, email, and SMS channels while overseeing site-wide promotional content
- Led a team of 5 during SteinMart.com's replatforming and served as the main point of contact for SEO initiatives.
Copywriter & Proofreader
VENUS Fashion Inc.
Florida
08.2016 - 08.2019
- Drafted internal and external communications, including culture initiatives, emails, marketing materials, and product descriptions
- They ensured brand consistency by proofreading print publications and website content, and collaborated with the creative design team to produce print layouts aligned with the brand voice.
Contributing Writer
Folio Weekly
Florida
09.2014 - 11.2018
- Produced engaging Arts & Entertainment articles, covering music features such as 'The Cat’s Meow,' 'Broncho Rides The Wave of Past and Present Rock,' and 'Cracking The Shell.' Additionally, contributed to the 'Our Picks' section, highlighting upcoming local events and cultural happenings.
Contract Copywriter
Mixbook
Copywriter
Cobra X Puma Golf
PR Copywriter
3RD EYE GROUP
Copywriter
Envisage International
K-3 Instructor
Partners in Education
Foreign English Teacher
Taiyuan University of Science and Technology
Education
Bachelor of Arts in English -
University of North Florida
Bachelor of Arts in Philosophy -
University of North Florida
Skills
- User Engagement & Interaction
- Quality Control & Content Analysis
- Cross-Functional Team Collaboration
- Creative Writing & Editing
- Marketing Campaign Integration
- SEO and SEM Techniques
- CMS Platforms
- MS Office
- Social Media & Digital Marketing
- Project Management & Execution
- AI Chatbot Interaction Design
- Content Creation & Strategy
Timeline
Senior Writer & AI Analyst
Outlier
02.2024 - Current
Copywriter & SEO Specialist
Haddad & Partners / PureRED
12.2022 - 05.2023
Senior Copywriter
Stabilize Revitalize
05.2022 - Current
Copywriter
Zumba Fitness
08.2021 - 12.2022
Senior Copywriter
Bug Bite Thing
04.2021 - 08.2021
Copywriter / Project Manager
Stein Mart
08.2019 - 08.2020
Copywriter & Proofreader
VENUS Fashion Inc.
08.2016 - 08.2019
Contributing Writer
Folio Weekly
09.2014 - 11.2018
Contract Copywriter
Mixbook
Copywriter
Cobra X Puma Golf
PR Copywriter
3RD EYE GROUP
Copywriter
Envisage International
K-3 Instructor
Partners in Education
Foreign English Teacher
Taiyuan University of Science and Technology
Bachelor of Arts in English -
University of North Florida
Bachelor of Arts in Philosophy -
University of North Florida