Clarke Lyons

Drove Unprecedented Engagement and Creative Growth

• Increased engagement by 348% in 12 months through innovative content strategies, including interactive storytelling, bold creative concepts, and audience-specific content for B2B markets.
• Conceptualized and launched the company's first-ever Learning Center, a creative content hub that boosted average time on page to 7.1 minutes, far exceeding B2B industry benchmarks, and cementing the brand as a trusted resource.
• Partnered with Marcus Sheridan to creatively implement the TAYA methodology, increasing site traffic by 45% and improving B2B lead quality by 67% with high-impact, value-driven content.

Boosted Brand Equity and Creative Innovation

• Directed a full-scale creative rebrand, redesigning the logo, website, sales collateral, and marketing assets to better align with target audiences, resulting in a 34% increase in lead conversions.
• Maximized blogging ROI, crafting high-value, creative content that increased monthly leads by 67%, and positioned the company as a thought leader in the industry.
• Designed compelling ESG campaigns, creatively blending data, storytelling, and visuals to increase brand sentiment by 18%.

Transformed Website Performance with Creative Solutions

• Enhanced website user experience by creatively reimagining page design and functionality, boosting page load speeds by 633%, preventing visitor loss, and increasing conversions by 63%.
• Achieved a 7% increase in conversion rates through creative page optimizations, leveraging design and layout strategies to maximize user engagement.
• Implemented interactive content elements and creative mobile-first designs, achieving 98% desktop optimization and 76% mobile performance for cannabis solutions pages.

Innovated with Technology and Immersive Content

• Championed AR and voice AI integration, driving a 35% engagement surge by introducing cutting-edge storytelling methods that set the brand apart in a crowded market.
• Launched generative AI tools to enhance content accessibility, blending creativity with technology to position the company as a digital leader in B2B innovation.
• Introduced visually dynamic, multimedia-driven campaigns, leveraging video, audio, and interactive assets to improve user engagement and brand perception.

Showcased Creative Leadership in Operations

• Lowered time-to-market by 30% through efficient workflows, delivering 3 new blogs weekly and managing a steady pipeline of high-quality drafts.
• Developed a 3-year creative content roadmap, aligning business growth targets with innovative storytelling strategies that drove a 25% increase in customer retention.
• Expanded global content strategy with scalable creative frameworks, achieving 42% engagement growth across 10 international markets, including 93% in the United Kingdom, 81% in India, 97% in Germany, 84% in the Philippines, and Pakistan, and 100% in Russia, while maintaining brand consistency and adapting to diverse cultural audiences.

Secured Recognition Through Creative Excellence

• Crafted and submitted an award-winning creative application, securing the company’s spot on Business Times’ 2025 Best Companies to Work For, elevating its reputation in the industry.
• Established thought leadership by presenting at premier industry events, including Content Marketing World and MJBizCon, inspiring audiences with creative strategies, and innovative solutions.

Built and Nurtured a High-Performing Team

• Built and mentored a team of 12, increasing productivity by 25%, and fostering a culture of innovation.
• Strengthened collaboration with internal partners and cross-functional teams, improving teamwork and creativity by 30% through SaaS tool adoption, enabling enhanced content personalization by 50%, and delivering more impactful results for stakeholders.

• Developed and executed multi-channel marketing strategies as an Agile Product Owner, optimizing campaigns across digital platforms (Facebook, Instagram, TikTok, email, web, digital signage, and video) for a national brand.
• Collaborated cross-functionally with stakeholders (Business Unit, sales, and marketing) to align campaigns with business objectives, and drive client acquisition.
• Directed in-house agency services as a content strategist, exceeding ROI and KPI targets for digital streams, brand awareness, and client acquisition.
• Managed paid advertising campaigns on Facebook Ads Manager and Google AdWords, driving revenue growth and e-commerce improvements.
• Redesigned digital shopping experiences to enhance customer engagement, and boost e-commerce revenue.
• Investigated consumer insights through collaboration with marketing teams, pollsters, and statisticians to inform campaign strategies.
• Built and maintained influencer partnerships to amplify brand exposure, and strengthen audience engagement.

Revenue and Sales Growth Creative Leadership and Collaboration Campaign Development and Execution Brand Vision and Strategy Global Impact and Cultural Foresight Technology, Innovation, and Creativity

• Generated $5.5M+ in revenue with a three-year growth of 145% by blending data-driven strategies with creative foresight, reimagining lead generation campaigns as immersive, high-impact experiences.
• Drove over $10 million in direct sales and facilitated over $20 million in total sales by crafting innovative marketing strategies rooted in storytelling, and tailored to client needs and cultural relevance.
• Spearheaded 100+ cross-functional projects that fused digital media, film, TV, and social platforms into cohesive campaigns, increasing collaboration efficiency by 30%, and delivering projects with creative precision.
• Partnered with business leaders, product teams, and creatives to reimagine the product experience, driving adoption, engagement, and retention, while increasing pipeline velocity by 15%.
• Fostered a culture of creativity and innovation, inspiring teams to think beyond conventional boundaries, and deliver campaigns that resonate emotionally and culturally with diverse audiences.
• Created 90% of campaign briefs for multi-channel marketing initiatives, merging owned and paid media (email, broadcast, video, and search), and increasing customer acquisition by 25% with designs and messaging that evoked brand loyalty.
• Designed a visionary roadmap for member/prospect UX and buyer journeys, intertwining storytelling, design, and strategy to increase product adoption by 40%, and create seamless, memorable touchpoints.
• Redefined the brand’s visual and narrative identity, aligning creative assets across channels (social media, online, print, video) to ensure a unified tone of voice and aesthetic, increasing customer engagement by 20%.
• Developed long-term brand strategies inspired by cultural trends, translating consumer insights into iconic campaigns that cemented the brand’s leadership in its industry.
• Conceptualized innovative content ecosystems, combining aspirational storytelling with functional UX, ensuring a seamless intersection of beauty, utility, and brand purpose.
• Expanded global brand presence by launching campaigns in five regions, achieving a 30% increase in global recognition, and adapting strategies to reflect the nuances of diverse cultural markets.
• Advocated for cultural relevance by integrating global trends, art, and storytelling, elevating the brand to resonate with an international audience.
• Integrated cutting-edge tools (marketing automation, SaaS) to amplify creative production, increasing team collaboration by 30%, and enabling 50% enhanced content personalization that deepened audience connection.
• Innovated with data-driven creativity, leveraging analytics to craft campaigns that improved conversion rates by 15%, while delivering bold, imaginative results.
• Championed experimentation with emerging technologies, such as AR and AI, to create immersive brand experiences that pushed creative boundaries, and sparked curiosity.

• Obtain an immediate promotion within one year by providing unparalleled initiatives and efficiently determining optimal directions
• Increase brand awareness, SEM, and SEO to 70%+ by crafting creative social media content and preparing culture initiatives
• Oversee the entire project production process, including the pre-production phase, during, post-production, and distribution
• Advise marketing life-cycle of a product by conducting industry-specific research up to content distribution, reaching $20M + in ROI
• Serve as a trusted idea guru while leading the writer's department and supervising the entire team of marketing consultations.

• Managed cross-functional initiatives, including customer acquisition, retention, performance marketing, social media, and global partnerships while achieving a critical role as a strategic partner and subject matter expert for the aforementioned brand
• Accumulated 60%+ increase in revenue by developing campaigns, series, websites, collateral, videos, promos, SEO, and podcasts
• Authored and executed brand strategies that supported and accelerated the company's business goals, increasing ROI to $10M+
• Nominated as an Employee Spotlight award for delivering exceptional and productive leadership to a team with 30+ employees
• Steered creative direction for campaigns of over eight verticals involving government contracting, cannabis, restaurants, auto-dealers, non-profits, schools, home healthcare, adult beverage, and entertainment, increasing sales and brand visibility by 85%
• Launched digital content and communications to maintain a 94% client retention rate and a Net Promoter score of 80.

• Conceptualized and formulated complementary strategies and programs in collaboration with Senior Team while creating virtual-reality, synthetic, multi-functional user-experience for the company's launch in Austin, TX, acquiring successful program outcomes
• Developed and crafted an immersive experience campaign for the company while effectively directing a team of 10+ members
• Proposed pitching and storyboarding of marketing campaigns while editing 30-second teasers and long-form storytelling
• Demonstrated excellent attention to detail in ensuring the licensing availability, tracking of assets, and sorting pitch decks.

• Designed an alignment with media planning teams, which ensured audience mapping of a community with 2,900+ creatives
• Directed the filming, producing, writing, editing of a series of visual content for 20+ teams while managing the recruitment process for casts and crews, delivering exceptional results of the overall productions to attain 100% customer engagements.

• Successfully uplifted equity and inclusion for clients while diversifying media platforms, attaining significant objectives for the company
• Implemented and handled over 20+ new designs based on a clear brand image to increase client company culture by 60% and increased website hits to 80%+.