Summary
Overview
Work History
Education
Accomplishments
Timeline
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ANDREA APPIN

Baltimore,MD

Summary

I'm a passionate B2B marketing leader with 10+ years of experience driving full-funnel strategies for high-growth SaaS companies. I create ABM programs and multi-channel campaigns that resonate with buyers and partner closely with sales to grow pipeline and revenue. As a former US-Qualified and IB-Certified teacher, I bring creativity, empathy, and a belief in the power of education to every effort.Ask ChatGPT

Overview

13
13
years of professional experience

Work History

Lead Marketing Manager

Spring Health
01.2023 - Current
  • Own benefits consultant marketing strategy and a ~$1M audience budget, supporting growth to $700M+ ARR at a $3.3B valuation
  • Lead GTM consultant strategy and execution for product launches and lifecycle nurture campaigns, expanding pipeline and increasing win rate
  • Established and scaled virtual and in-person programming for three advisory councils, driving influence across 225+ clients and 200+ enterprise opportunities.
  • Launched and executed an ABM program, newsletter, and event strategy; drove Spring Health’s presence at 20+ industry events in 2024.
  • Led digital events featuring senior leaders from top consulting firms, attracting 200+ attendees per session

Sr. Manager, B2B Marketing

Caribou
09.2021 - 01.2023
  • Established Caribou’s first B2B marketing function at a $1B fintech startup, influencing 64% of pipeline and securing 10% of new enterprise accounts in year one
  • Built and executed integrated ABM and demand-gen campaigns across direct mail, email, social & paid media
  • Implemented HubSpot CRM and automation, crafting workflows, dashboards & data hygiene protocols

Digital Marketing Manager

Allegis Global Solutions
06.2019 - 09.2021
  • Directed global ABM and digital campaigns (SEO, paid media, webinars), boosting leads 175% YoY, traffic 45% YoY, and influencing 30% of $1M+ deals
  • Overhauled HubSpot & Salesforce to enhance data hygiene and reporting infrastructure

Digital Marketing Manager

Maryland Food Bank
09.2017 - 06.2019
  • Drove digital fundraising and brand strategy, increasing web donations 25% YoY and launching Fenly platform for new revenue
  • Grew social engagement by 43% YoY

Marketing Manager

TourismTiger
10.2015 - 10.2016
  • Managed marketing for a travel-tech startup in Start-Up Chile, scaling web traffic 50%, email list 520%, and Facebook community to 5K+ in 3 months

US-Qualified & IB-Certified Teacher

Various Views Research
Ho Chi Minh City
03.2012 - 07.2015
  • Company Overview: International Schools & English Centers, Ho Chi Minh City
  • Designed and delivered K-12 curriculum and assessments, enhancing student engagement in diverse international classrooms

Education

B.A. - Communication

Villanova University
05.2009

Accomplishments

  • Supported growth to $700M+ ARR and a $3.3B valuation through broker/consultant marketing at Spring Health
  • Influenced 64% of pipeline and secured 10% of new enterprise accounts in first year at Caribou
  • Boosted digital leads by 175% YoY and influenced 30% of $1M+ deals at Allegis Global Solutions
  • Increased web donations 25% YoY and led a $90K one-day campaign at Maryland Food Bank
  • Scaled email list by 520% and Facebook community to 5K+ in 3 months at TourismTiger

Timeline

Lead Marketing Manager

Spring Health
01.2023 - Current

Sr. Manager, B2B Marketing

Caribou
09.2021 - 01.2023

Digital Marketing Manager

Allegis Global Solutions
06.2019 - 09.2021

Digital Marketing Manager

Maryland Food Bank
09.2017 - 06.2019

Marketing Manager

TourismTiger
10.2015 - 10.2016

US-Qualified & IB-Certified Teacher

Various Views Research
03.2012 - 07.2015

B.A. - Communication

Villanova University

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