Strategic Market Access Leader with extensive experience in Hematology-Oncology, specializing in payer engagement, reimbursement strategy, value proposition development, and stakeholder collaboration. Proven success in optimizing patient access, driving formulary inclusion, and executing cross-functional market access initiatives that enhance commercial success and patient outcomes. Adept at navigating the evolving oncology landscape, including IDNs, GPOs, and payers, to deliver sustainable access solutions.
Strategic Market Access Leadership & Value Proposition Development: Lead strategic initiatives to optimize patient access, reimbursement, and service delivery for CARVYKTI® across oncology centers. Develop compelling value propositions that align with payer needs, provider adoption strategies, and financial impact models, ensuring seamless integration into treatment workflows and maximizing market uptake.
Cross-Functional Collaboration: Partner with Strategic Pricing & Contracting, Commercial Access Integration, Patient & Support Services, and Finance teams to align on tactical execution of market access strategies.
Budget Management: Oversee multiple budgets and deliverables, organizing interim project read-outs to ensure cross-functional alignment and adherence to allocated budgets.
Vendor & Agency Management: Led the Request for Proposal (RFP) process to select an Agency of Record (AOR), ensuring alignment with strategic market access goals and compliance standards.
Payer & Reimbursement Strategy: Analyze payer coverage trends, site-of-care reimbursement challenges, and access barriers, leveraging insights to refine market access strategies and enhance provider adoption.
Market Access Conferences & Stakeholder Engagement: Plan and execute conferences to convene key stakeholders, including payers, providers, and policymakers, fostering discussions on reimbursement models, site-of-care access, and policy changes.
Patient Experience Manager – STELARA® and TREMFYA®
Johnson & Johnson Innovative Medicine
08.2022 - 10.2024
Tactical Plan Development: Assisted in creating annual market access product-specific tactical plans, collaborating with brand and market access teams to secure budgets.
Stakeholder Engagement: Partnered with Integrated Marketing and Customer Engagement Organizations to ensure efficient execution of market access strategies.
Training & Compliance: Developed and executed training curricula for 300+ field personnel, enhancing understanding of payer policies, accumulators, and maximizers, reducing CAP AskJCP (DCR) escalations by 25%.
Financial Oversight: Managed a $12.3M budget, optimizing financial forecasts and implementing streamlined fiscal controls.
Global Medical Affairs Associate (Extern)
Merck
01.2022 - 03.2022
Medical Strategy Support: Conducted literature reviews and synthesized clinical trial data to inform decision-making on pipeline assets and therapeutic area initiatives.
Scientific Communication: Developed scientific materials to support internal stakeholders and facilitate accurate dissemination of clinical data
Global Commercial Strategy Associate – PONVORY® (N
Johnson & Johnson Innovative Medicine
05.2021 - 08.2021
Lifecycle Management: Identified potential new indications for PONVORY®, contributing to market differentiation and long-term brand growth.
Market Research & Strategic Analysis: Conducted in-depth competitive intelligence and payer research, supporting go-to-market strategies.
Process Optimization: Enhanced financial assessment accuracy by optimizing the Fair Market Value Analysis Tool for R&D HEOR RWE.
Supplier Management: Refined a database of over 500 supplier resources, improving procurement transparency and aligning with the company’s commitment to diverse partnerships.
Medical Writing Associate (Extern)
BGB Group
06.2020 - 09.2020
Real-World Evidence (RWE) Analysis: Reviewed RWE studies, evaluating real-world treatment patterns, patient outcomes, and safety data to support medical strategy and evidence-based decision-making.
Medical Writing & Publications: Provided medical writing support, contributing to the development of scientific materials, including abstracts, manuscripts, slide decks, and regulatory documents.
Community Pharmacy Associate
Harris Teeter Pharmacy
08.2019 - 09.2020
Patient Education & Chronic Disease Management: Developed patient education materials, including pamphlets and presentations, to promote clinical interventions that improved outcomes for patients with chronic diseases.
Pharmacy Operations Optimization: Implemented medication adherence strategies for 100+ patients managing diabetes, hypertension, dyslipidemia, COPD, and renal failure.
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