Claudia Barbiero

• Lead a content creation team, cultivating a collaborative environment, and ensuring consistent delivery of high-quality, engaging content.
• Boosted proposal requests by 25% and generated new business through the execution of an account nurturing email strategy.
• Successfully spearheaded multi-channel digital advertising campaigns, consistently surpassing expectations and over-delivering on each campaign.
• Utilize data analytics tools to monitor and optimize website performance on internal and external marketing campaigns.
• Elevate sales and marketing initiatives by creating compelling and engaging presentation decks and marketing materials.

Key Achievements:

• Generated impact for the sales team to expand business to more advertising clients.
• Broadened skillset to creative design.

• Managed a robust content marketing strategy, ensuring its continuous effectiveness and alignment with organizational goals.
• Played a key role in generating and delivering relevant, engaging, and high-impact content to drive audience engagement and brand visibility.

• Improved website traffic by 49% through content marketing initiatives, including the development and launch of a successful blog page.
• Expanded professional (HCP) audience through new email initiatives and improved email metrics.
• Led the content and email strategy of more than 15 digital advertising campaigns.
• Curated social media posts in respective brand voice across platforms.

Key Achievements:

• Assisted in the expansion of the Marketing team.
• Promoted to Manager, Content Marketing.

• Managed a content schedule for consumer and professional digital advertising campaigns and maintained steady audience engagement.
• Translated complex, scientific journal studies into reader-friendly content for physicians and patients.
• Expanded professional audience reach by collating eNewsbriefs and authenticating physicians.

Key Achievements:

• Promoted to Manager, Digital Marketing and Social Media.

• Analyzed issues that the pharmaceutical industry face and presented how they're covered by the media and its implications.

Key Achievements:

• Showcased findings at Undergraduate Research Day at the Capitol in Pennsylvania.
• Published in Pharmaceutical Executive.