Virginia Tech Public Relations Student Society of America (PRSSA)
- Attended the International Public Relations Society of America (PRSA) ICON 2022 Conference in Dallas, Texas
- Member of the Event and Firm committee
- Worked closely with local businesses, Blacksburg Books, to practice giving Public Relations support in real-life setting
- Throughout my time in Event Committee, I worked towards designing creative marketing strategies, coordinating with venues, and engaging with guest speakers
PRSSA International Communications Coordinator position
- In charge of emails regarding meeting recaps and reminders, member dues, answering questions members have
- Enhanced time management skills by designing a schedule to send emails on behalf of VT PRSSA
Virginia Tech College of Liberal Arts and Human Sciences (CLAHS)
- Ambassador of CLAHS
- Member of the Marketing and Communications Team
- Supported college social media platforms including Tiktok, Instagram, etc
- Support college recruitment initiatives
Capstone Project: Event and Experience Management
- Event planning and coordination: Led the organization of a charity fundraiser, overseeing all aspect from concept development to execution, attracting 75+ attendees
- Sponsorship and Partnerships: Secured 60 partnerships with local Blacksburg businesses and sponsors, raising $200+ in donations and in-kind contributions to support event expenses
- Marketing and Promotion: Developed and implemented a comprehensive marketing strategy, utilizing social media trends, campus press, and community outreach/ student organizations resulting in a 10% increase in event visibility and attendance
- Post-Event Evaluation: Conducted a thorough post-event analysis, gathering feedback and metrics to assess the event's success and identify areas for improvement for future intiatives
- Supported college social media platforms including Facebook, TikTok, Instagram, etc., Supported college recruitment initiatives, Led the organization of a charity fundraiser, overseeing all aspects from concept development to execution, attracting over 50+ attendees, Secured 60 partnerships with local Blacksburg businesses and sponsors, raising $200+ in donations and in-kind contributions to support event expenses, Developed and implemented a comprehensive marketing strategy, utilizing social media, campus press, and community outreach/student organizations resulting in a 10% increase in event visibility and attendance, Conducted a thorough post-event analysis, gathering feedback and metrics to assess the event's success and identify areas for improvement for future initiatives